Yield Analyst / Programmatic Analyst

📌 Core Information

🔹 Job Title: Yield Analyst / Programmatic Analyst

🔹 Company: TripleLift

🔹 Location: Pune, Mahārāshtra, India

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analyst

🔹 Date Posted: Wed Apr 02, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified (assumed on-site based on "Job Type")

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and maximizing revenue from programmatic ad inventory.
• Focus on publisher-side yield optimization in the programmatic advertising space.
• Collaborating with supply-side platforms (SSPs), private marketplaces (PMPs), and direct publisher partnerships.
• Ensuring our publisher partners achieve their revenue goals.

ASSUMPTION: The role demands a strong analytical mindset and familiarity with programmatic ad tech given the focus on yield optimization and revenue management.

📋 Key Responsibilities

✅ Yield Management & Optimization: Monitor, analyze, and optimize programmatic ad inventory across multiple SSPs and exchanges to maximize yield for publishers.

✅ Revenue Forecasting & Reporting: Develop and deliver regular reports on revenue performance, impressions, eCPMs, fill rates, and inventory utilization, providing actionable insights for yield improvements.

✅ Inventory & Pricing Strategy: Work closely with the product and supply teams to optimize pricing strategies for programmatic inventory, ensuring proper management of floor prices, private marketplace deals, and remnant inventory.

✅ Bidstream & Auction Analysis: Analyze bidstream data to identify trends, anomalies, and opportunities to enhance bidding performance, increase competition, and maximize publisher revenue.

✅ Ad Quality & Placement Optimization: Ensure high-quality ad placements that maximize revenue without compromising user experience, brand safety, or ad relevance.

✅ Partnership Collaboration: Collaborate with internal teams and external partners to ensure that demand sources are fully leveraged, inventory is fully monetized, and revenue goals are met.

✅ Troubleshooting & Issue Resolution: Identify and address issues related to ad delivery, revenue leakage, or technical problems, collaborating with technical teams for resolution.

✅ Market Intelligence & Trend Analysis: Stay updated on programmatic advertising trends, benchmarking yield performance against industry standards and competitors.

✅ Continuous Improvement: Leverage data, new technologies, and best practices to continually refine yield management practices.

ASSUMPTION: Responsibilities suggest a holistic approach to yield management, demanding extensive collaboration with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Data Science, Economics, or a related field.

Experience: 2-4 years in publisher-focused programmatic advertising, yield optimization, or related analytics roles. Familiarity with SSPs, RTB, and header bidding is essential.

Required Skills:

• Strong analytical skills with the ability to assess and interpret large datasets.
• Proficiency with data analysis and reporting tools (Excel, SQL, Tableau, etc.).
• Understanding of the programmatic ad tech ecosystem, including SSPs, RTB, PMP.

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI).
• Proficiency in Python, R, or other data manipulation tools for advanced analytics.

ASSUMPTION: Comprehensive technical and analytical expertise is critical, aligning with the focus on programmatic advertising and yield optimization.

💰 Compensation & Benefits

Salary Range: Not specified; however, candidates can expect industry-standard compensation for roles at this level and location.

Benefits:

• Health and wellness benefits are typically standard in technology companies.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.

Working Hours: 40 hours per week, with the expectation of occasional extra hours given the fast-paced industry environment.

ASSUMPTION: Benefits likely to include standard industry offerings, providing substantial support for personal and professional well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on innovative ad technologies and formats.

Company Size: 201-500 employees, suggesting a dynamic and possibly fast-paced work culture with opportunities for influence and innovation.

Founded: 2012, New York, NY, indicating a growing company with established industry presence.

Company Description:

• Transforms digital advertising through creative technology.
• Delivers measurable outcomes while enhancing user experiences.
• Known for innovative ad formats and quality publisher collaborations.

Company Specialties:

• Native advertising
• Programmatic advertising
• Connected TV

Company Website: triplelift.com

ASSUMPTION: The company's innovative focus indicates potential for creativity and advancement in this role.

📊 Role Analysis

Career Level: Mid-level, suitable for professionals with a few years of industry experience.

Reporting Structure: Likely reports to a senior analyst or manager within the yield or programmatic department.

Work Arrangement: On-site, with a possibility of hybrid flexibility based on company policy evolution.

Growth Opportunities:

• Advancements in programmatic advertising expertise.
• Opportunities to lead yield optimization initiatives.
• Potential to influence cross-functional strategies more broadly.

ASSUMPTION: The combination of responsibilities and company growth suggests robust career trajectory options.

🌍 Location & Work Environment

Office Type: Modern office facilities, typically equipped for collaborative work environments.

Office Location(s): Pune, Mahārāshtra, India, with the main headquarters based in New York.

Geographic Context:

• Pune is a bustling hub for technology and innovation in India.
• The location supports significant industry network opportunities.
• Cultural exchange due to its international corporate presence.

Work Schedule: Standard business hours with flexibility for longer hours due to market demands.

ASSUMPTION: Pune's location offers a strategic advantage for tech-driven roles, with a thriving ecosystem.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with HR for foundational fit.
• Technical interview focusing on data and analytics expertise.
• Interviews with team leads to assess collaborative and strategic fit.

Key Assessment Areas:

• Technical acumen in data analysis and programmatic technologies
• Problem-solving capabilities related to yield management
• Ability to collaborate and articulate complex ideas

Application Tips:

• Emphasize experience with SSPs and programmatic platforms.
• Highlight analytical skills with specific examples.
• Showcase teamwork and communication abilities in complex projects.

ATS Keywords: Yield Management, Programmatic Advertising, Data Analysis, SSPs, RTB, Header Bidding

ASSUMPTION: Interviews will deeply assess your technical skills and collaborative potential.

🛠️ Tools & Technologies

• Google Ad Manager
• OpenX and PubMatic
• Data Analysis Tools: Excel, SQL, Tableau

ASSUMPTION: Familiarity with these tools is critical due to the technical nature of the position.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity in advertising solutions
• Commitment to diversity, equity, and inclusion
• Collaboration and empathy in team interactions

Work Style:

• Proactive and innovative
• Strong emphasis on teamwork and collaboration
• Agile and flexible to adapt to market changes

Self-Assessment Questions:

• How do you handle large datasets to derive actionable insights?
• What is your experience with programmatic advertising platforms?
• Describe a situation where you optimized a process and what was the outcome?

ASSUMPTION: Aligning with company’s innovative and collaborative culture is crucial for success.

⚠️ Potential Challenges

• High-paced technological changes demanding constant learning
• Balancing revenue goals with user experience and ad quality
• Managing diverse and sometimes conflicting stakeholder expectations
• Simultaneously handling multiple complex projects

ASSUMPTION: Challenges mostly relate to the dynamic nature of programmatic advertising and need for analytical precision.

📈 Similar Roles Comparison

• Yield Analyst roles often require deep technical skills, similar to Data Analysts but with a specific advertising focus.
• Programmatic roles add complexity with specific platform management compared to generic analytical roles.
• Skills in market trend analysis are more critical in advertising than in standard Yield Management roles.

ASSUMPTION: A unique blend of technical and market-focused skills positions this role apart.

📝 Sample Projects

• Developing a yield optimization strategy for a new advertising channel
• Analyzing industry bidstream data to inform pricing strategy
• Implementing a publisher side ad quality improvement program

ASSUMPTION: Projects likely orient around yield enhancement, data analysis, and collaborative innovations.

❓ Key Questions to Ask During Interview

• What innovative projects are currently shaping the programmatic strategies at TripleLift?
• How does the team measure success within the yield analyst role?
• What are current challenges faced by the yield optimization team, and what has been done to address them?
• How is collaboration structured between yield analysts and other departments?
• What opportunities for growth and learning are available within the company?

ASSUMPTION: Questions center around understanding the role's impact, team dynamics, and company growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through TripleLift Careers Page
• Ensure your resume includes relevant programmatic and analytical experience
• Prepare for technical assessments related to data tools
• Highlight experiences where you have optimized ad performance or revenue
• Be prepared to discuss case studies or past success stories in yield management

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.