📌 Core Information
🔹 Job Title: Yourgi Social Media Marketing Specialist
🔹 Company: Destination Pet, LLC
🔹 Location: Remote (U.S.-based), with occasional travel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (U.S.-based)
🚀 Job Overview
Key aspects of this role include:
- Creating, shooting, and editing original, high-performing content for various social media platforms
- Developing and executing a content strategy to grow reach, engagement, and brand love
- Pitching, storyboarding, and producing trend-driven and evergreen content
- Acting as the on-camera talent for lifestyle and behind-the-scenes content
- Engaging actively with the audience and building community
- Collaborating with cross-functional teams to maintain brand alignment
- Keeping a pulse on pet culture, social trends, and platform updates
ASSUMPTION: This role requires a high level of creativity, self-motivation, and comfort being on camera. It also demands a deep understanding of social media platforms and native tools.
📋 Key Responsibilities
✅ Create, shoot, and edit original, high-performing content for various social media platforms
✅ Develop and execute a content strategy to grow reach, engagement, and brand love
✅ Pitch, storyboard, and produce trend-driven and evergreen content
✅ Act as the on-camera talent for lifestyle and behind-the-scenes content
✅ Engage actively with the audience and build community
✅ Collaborate with cross-functional teams to maintain brand alignment
✅ Keep a pulse on pet culture, social trends, and platform updates
✅ Assist with influencer/creator outreach and UGC strategies when needed
✅ Attend events, shoots, etc. to capture assets
✅ Use Sprinklr platform for posting, UGC, and reporting
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring the candidate to balance innovation with data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of experience in social media content creation, strategy, or a related role
Required Skills:
- Proven ability to create, shoot, and edit engaging content
- Strong video editing and graphic design skills (Adobe Creative Suite)
- Deep knowledge of social media platforms and native tools
- Exceptional communication, writing, and project management skills
- Highly creative, detail-oriented, and self-motivated
- Must love animals—dog or cat parent preferred
Preferred Skills:
- Experience working in pet care, DTC brands, apps, or startup environments
- Photography or illustration abilities
- Live social or livestreaming skills
- Familiarity with ambassador/influencer programs
ASSUMPTION: Candidates should have a strong portfolio showcasing their original video, design, and storytelling abilities.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 annually
Benefits:
- Health, vision, dental, long & short-term disability, and life insurance
- 401k match
- Pet care discounts
- Flexible time off
- Opportunity to grow your career with a network of like-minded professionals
Working Hours: Full-time (40 hours per week) with occasional travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Veterinary Services
Company Size: 1,001-5,000 employees
Founded: 2017
Company Description:
- Destination Pet is on a mission to redefine the standard of care for pet health and well-being
- They offer a full spectrum of services through a "whole health" approach to help pets live happier, healthier lives
- The company has a long-term vision and is focused on building and growing a world-class team of pet care professionals
Company Specialties:
- Veterinary care
- Pet care
- Pet boarding
- Dog daycare
- Pet grooming
- Dog grooming
- And acquisitions
Company Website: www.destinationpet.com
ASSUMPTION: Destination Pet is a growing company in the pet care industry, focusing on providing high-quality care for pets and a better customer experience for pet owners.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to Senior Social Media Marketing Manager
Work Arrangement: Remote (U.S.-based) with occasional travel
Growth Opportunities:
- Potential to shape and grow a brand from the ground up
- Chance to work on various social media platforms and content types
- Opportunity to develop skills in influencer marketing and UGC strategies
ASSUMPTION: This role offers growth opportunities for candidates looking to expand their skills and make a significant impact on the company's social media presence.
🌍 Location & Work Environment
Office Type: Remote (U.S.-based) with occasional travel
Office Location(s): Highlands Ranch, Colorado (headquarters)
Geographic Context:
- Highlands Ranch, Colorado is a suburb of Denver, offering a mix of urban and rural living
- The area has a growing tech industry and a strong pet care sector
- Colorado is known for its outdoor recreation opportunities, such as hiking, skiing, and rock climbing
Work Schedule: Full-time (40 hours per week) with occasional travel
ASSUMPTION: The remote work arrangement allows for flexibility in work hours and location, while occasional travel may be required for events, shoots, etc.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the senior social media marketing manager and a team member
- Final interview with the director of marketing
- Background check and offer
Key Assessment Areas:
- Creativity and innovation in content ideas
- Video editing and graphic design skills
- Understanding of social media platforms and trends
- Communication and project management skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences
- Include a cover letter explaining why you're a great fit for the role and the company
- Prepare a portfolio showcasing your original video, design, and storytelling abilities
- Be ready to discuss your pet and how they might make regular appearances in your content
ATS Keywords: Social Media Content Creation, Video Editing, Graphic Design, Adobe Creative Suite, Pet Care, Community Engagement, Influencer Marketing, UGC Strategies
ASSUMPTION: The application process may take several weeks, and candidates should be prepared to provide examples of their work and discuss their creative process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, Adobe Express)
- Sprinklr platform for posting, UGC, and reporting
- Social media platforms (Instagram, TikTok, Meta Suite, YouTube, etc.)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Pet-obessed professionals
- Collaborative and creative environment
- Mission-driven with a focus on pet health and well-being
- Continuous improvement and innovation
Work Style:
- Remote work with occasional travel
- Flexible hours with a focus on results
- Collaborative and supportive team environment
- Fast-paced and dynamic startup mentality
Self-Assessment Questions:
- Do you have a deep love for animals and a pet that could make regular appearances in your content?
- Are you comfortable and charismatic on camera, with bonus charisma from your pet?
- Do you thrive in a fast-paced, collaborative, and creative environment?
- Are you passionate about pet care and eager to make a difference in the lives of pets and their owners?
ASSUMPTION: Candidates should assess their alignment with these values and work style preferences before applying to ensure a good fit with the company culture.
⚠️ Potential Challenges
- Occasional travel may be required for events, shoots, etc.
- The role demands a high level of creativity, self-motivation, and comfort being on camera
- Candidates may face competition from other qualified applicants with strong portfolios
- The fast-paced and dynamic work environment may not suit candidates who prefer a more structured or predictable work setting
ASSUMPTION: Candidates should carefully consider these potential challenges and ensure they are comfortable with the demands of the role before applying.
📈 Similar Roles Comparison
- This role is unique in its focus on pet care and the opportunity to shape and grow a brand from the ground up
- Compared to similar roles in other industries, this position offers a unique chance to combine creativity, strategy, and a passion for pets
- Career paths in this role may include progression to senior social media marketing manager or other leadership positions within the marketing department
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Creating and editing a series of engaging TikTok videos showcasing pet care tips and tricks
- Developing an Instagram campaign to raise awareness about a new pet health initiative
- Pitching and producing a trend-driven YouTube Shorts series featuring pet owners sharing their stories and experiences
ASSUMPTION: These sample projects illustrate the creative and strategic aspects of the role and the opportunity to make a significant impact on the company's social media presence.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media marketing team currently, and how can this role help address them?
- How does the team collaborate and maintain brand alignment across various social media platforms?
- What opportunities are there for growth and professional development within the marketing department?
- How does the company support work-life balance for remote employees?
- What are the most successful social media campaigns the company has run in the past, and what made them successful?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and portfolio of social media content work (including short-form video, visuals, and captions) through the provided link
- Tailor your resume and portfolio to highlight relevant skills and experiences
- Include a cover letter explaining why you're a great fit for the role and the company
- Prepare a portfolio showcasing your original video, design, and storytelling abilities
- Be ready to discuss your pet and how they might make regular appearances in your content
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
