📌 Core Information
🔹 Job Title: YouTube Content Specialist (Freelance)
🔹 Company: We Are Social
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Freelance
🔹 Category: Advertising Services
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Telecommuting)
🚀 Job Overview
Key aspects of this role include:
- Developing clear and effective content strategies for clients' YouTube brand channels
- Optimizing content for YouTube brand channel success
- Collaborating with strategy and creative teams
- Analyzing and improving channel performance
- Staying ahead of YouTube platform trends and updates
ASSUMPTION: This role requires a deep understanding of the YouTube platform and its best practices, as well as the ability to develop effective content strategies for brand channels.
📋 Key Responsibilities
✅ Shape YouTube Brand Strategies: Develop clear and effective content strategies for our clients' YouTube brand channels, ensuring they align with their overall brand goals.
✅ Optimize for YouTube Brand Channel Success: Provide expert guidance on content formats, channel setup, video optimization (SEO), and publishing best practices to maximize visibility and engagement.
✅ Collaborate with Strategy and Creative Teams: Partner with our strategists and creative teams to ensure their concepts are perfectly tailored for the YouTube brand channel environment.
✅ Analyze and Improve: Track channel and content performance, providing insights and recommendations to continuously improve results.
✅ Stay Ahead of the Curve: Maintain a deep understanding of YouTube algorithm updates, platform features, and emerging content trends, proactively identifying new opportunities for our clients.
ASSUMPTION: The role involves a high level of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Not specified, but relevant experience is essential.
Experience: 5+ years of experience in YouTube brand channel content marketing
Required Skills:
- Deep understanding of the YouTube platform and its best practices
- Proven ability to develop effective YouTube brand content strategies
- Experience with YouTube analytics and performance tracking
- Keen eye for emerging content trends and platform updates
- Excellent communication and collaboration skills
Preferred Skills:
- Traditional agency experience (a plus)
ASSUMPTION: While a degree is not explicitly required, candidates should have a strong portfolio demonstrating their experience and expertise in YouTube content marketing.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 per year (Estimated, based on industry standards for a freelance role with 5-10 years of experience)
Benefits:
- Passport Program: Opportunity to explore and work from other We Are Social offices worldwide
- Snacks: Complimentary snacks and refreshments
- Celebration of Wins: Regular celebrations and recognition of team and individual achievements
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for a freelance role with the given experience level. The actual salary may vary based on factors such as project scope and duration.
📌 Applicant Insights
🔍 Company Context
Industry: We Are Social is a global, socially-led creative agency specializing in advertising services, with a focus on social media marketing and brand-building strategy.
Company Size: We Are Social has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: We Are Social was founded in 2008 and has since grown to become a leading agency in the advertising services industry.
Company Description:
- We Are Social is a global creative agency powered by social connections
- The agency thrives on what’s trending and creates campaigns that get people buzzing
- We Are Social has played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and Visa
Company Specialties:
- marketing
- advertising
- influencer marketing
- advocacy programs
- Production
- Research & Insight
- Cultural insights
- Brand-building Strategy
- Social Media
- Creative
- Paid Media
- Distribution
- Measurement
- Branded content
- Editorial Strategy
- Sports Marketing
- and Sports Sponsorship
Company Website: wearesocial.com
ASSUMPTION: We Are Social's focus on social media marketing and brand-building strategy makes it an attractive option for candidates interested in these areas of advertising.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: The YouTube Content Specialist will collaborate with strategy and creative teams, reporting directly to the client or the agency's account management team.
Work Arrangement: Freelance, with the opportunity to work remotely or from We Are Social's offices worldwide through the passport program.
Growth Opportunities:
- Expanding expertise in YouTube content marketing and other social media platforms
- Potential to take on more responsibilities and advance to a senior or management role
- Opportunity to work with a diverse range of clients and industries
ASSUMPTION: The freelance nature of this role may limit some growth opportunities within the agency, but it offers flexibility and the chance to work with a global team on a project basis.
🌍 Location & Work Environment
Office Type: We Are Social has multiple offices worldwide, with a focus on collaborative and creative workspaces.
Office Location(s): Los Angeles, California, United States (with the opportunity to work from other We Are Social offices worldwide through the passport program)
Geographic Context:
- Los Angeles is a major hub for the entertainment industry, providing ample opportunities for networking and collaboration
- The city offers a diverse range of cultural experiences and a vibrant arts scene
- Los Angeles has a Mediterranean climate, with mild winters and hot summers
Work Schedule: Full-time (40 hours per week), with flexible scheduling and the opportunity to work remotely
ASSUMPTION: The passport program allows freelancers to work from other We Are Social offices worldwide, providing unique opportunities for travel and cultural exchange.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the client or account management team
- Portfolio review and case study presentation (if applicable)
- Final decision and offer
Key Assessment Areas:
- Understanding of the YouTube platform and its best practices
- Ability to develop effective content strategies
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit with the agency and its clients
Application Tips:
- Highlight relevant experience and achievements in YouTube content marketing
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare a portfolio showcasing your best work and demonstrating your understanding of the YouTube platform
- Research We Are Social and its clients to demonstrate your familiarity with the agency and its work
ATS Keywords: YouTube Marketing, Content Strategy, Video Optimization, Analytics, Collaboration, Trend Analysis, Communication, Self-Starter
ASSUMPTION: The application process may vary depending on the client or project, but the typical process outlined above is a good starting point for applicants.
🛠️ Tools & Technologies
- YouTube Analytics
- Google Trends
- Social media management platforms (e.g., Hootsuite, Buffer)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client or project, but the list above provides a good starting point for applicants.
👔 Cultural Fit Considerations
Company Values:
- Creative
- Collaborative
- Ambitious
- Curious
- Kind
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced environment and enjoy responding quickly and proactively to new challenges?
- Are you interested in creating trends rather than just following them?
- Do you have a self-starter mentality and enjoy taking ideas from concept to execution, navigating feedback along the way?
ASSUMPTION: We Are Social values creativity, collaboration, and ambition, seeking candidates who align with these values and thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the advertising industry and the constant evolution of the YouTube platform
- Managing multiple clients and projects simultaneously, requiring strong organizational skills and time management
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Adapting to the unique needs and preferences of each client, requiring flexibility and a willingness to learn
ASSUMPTION: The freelance nature of this role may present unique challenges, such as managing multiple projects and clients simultaneously and adapting to the specific needs of each client.
📈 Similar Roles Comparison
- This role is unique in its focus on YouTube brand channel content marketing, but it shares similarities with other social media marketing and content strategy roles
- Compared to other advertising agencies, We Are Social's focus on social media marketing and brand-building strategy sets it apart
- Career progression in this role may involve expanding expertise in YouTube content marketing and other social media platforms, or moving into a management or strategic role
ASSUMPTION: While this role is unique in its focus on YouTube brand channel content marketing, it shares similarities with other social media marketing and content strategy roles, providing a good starting point for candidates interested in these areas of advertising.
📝 Sample Projects
- Developing a comprehensive content strategy for a major brand's YouTube channel, including channel setup, video optimization, and publishing best practices
- Analyzing the performance of a client's YouTube channel and providing data-driven insights and recommendations to improve results
- Collaborating with a creative team to develop a series of engaging and on-brand videos for a client's YouTube channel
ASSUMPTION: The specific projects required for this role may vary depending on the client or project, but the list above provides a good starting point for applicants.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a YouTube content marketing project, from strategy development to execution and analysis?
- How does the agency support the growth and development of its freelance team members?
- What is the agency's approach to working with clients, and how does this role fit into that dynamic?
- How does the agency stay up-to-date with the latest trends and developments in the YouTube platform and the broader advertising industry?
- What opportunities are there for growth and advancement within the agency, particularly for freelance team members?
ASSUMPTION: The interview process is an opportunity for candidates to learn more about the agency and the specific requirements of the role, as well as to demonstrate their qualifications and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.workable.com/jobs/1576911250
- Tailor your resume and cover letter to highlight your relevant experience and skills in YouTube content marketing
- Prepare a portfolio showcasing your best work and demonstrating your understanding of the YouTube platform
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
