📌 Core Information
🔹 Job Title: YouTube Content Specialist (Full-Time)
🔹 Company: We Are Social
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with global passport program)
🚀 Job Overview
Key aspects of this role include:
- Developing clear and effective content strategies for clients' YouTube brand channels
- Optimizing content for YouTube brand channel success
- Collaborating with strategy and creative teams
- Analyzing and improving channel performance
- Staying ahead of YouTube platform trends and updates
ASSUMPTION: This role requires a deep understanding of the YouTube platform and its best practices, as well as proven ability to develop effective YouTube brand content strategies.
📋 Key Responsibilities
✅ Shape YouTube Brand Strategies: Develop clear and effective content strategies for our clients' YouTube brand channels, ensuring they align with their overall brand goals.
✅ Optimize for YouTube Brand Channel Success: Provide expert guidance on content formats, channel setup, video optimization (SEO), and publishing best practices to maximize visibility and engagement.
✅ Collaborate with Strategy and Creative Teams: Partner with our strategists and creative teams to ensure their concepts are perfectly tailored for the YouTube brand channel environment.
✅ Analyze and Improve: Track channel and content performance, providing insights and recommendations to continuously improve results.
✅ Stay Ahead of the Curve: Maintain a deep understanding of YouTube algorithm updates, platform features, and emerging content trends, proactively identifying new opportunities for our clients.
ASSUMPTION: The role involves staying updated on YouTube trends and platform changes to continuously improve results and maximize client success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of experience in YouTube brand channel content marketing
Required Skills:
- Deep understanding of the YouTube platform and its best practices
- Proven ability to develop effective YouTube brand content strategies
- Experience with YouTube analytics and performance tracking
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with traditional agency work (a plus)
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of YouTube brand channel content marketing and excellent communication skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $200,000 per year (based on experience and qualifications)
Benefits:
- Passport program: Explore and work from one of our 18 other offices worldwide
- Snacks and community kitchens
- Carbon offsets and community involvement
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: We Are Social is a global socially-led creative agency, specializing in advertising services and working with some of the world's biggest brands.
Company Size: We Are Social has 1,001-5,000 employees globally, providing a large network of resources and opportunities for growth.
Founded: 2008, with over 15 years of experience in the industry
Company Description:
- Global socially-led creative agency with unrivaled social media expertise
- Delivers a global perspective to clients in a time when social media is shaping culture
- Works with world-class brands, including adidas, Samsung, Netflix, and Google
Company Specialties:
- Marketing and advertising
- Influencer marketing and advocacy programs
- Production, research, and cultural insights
- Brand-building strategy, social media, and creative services
- Paid media, distribution, measurement, and branded content
- Sports marketing and sports sponsorship
Company Website: wearesocial.com
ASSUMPTION: We Are Social's global presence and extensive experience in the industry provide a strong foundation for employees to grow and succeed.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: This role reports directly to the Head of YouTube Strategy
Work Arrangement: On-site, with the opportunity to work from one of We Are Social's 18 global offices through the passport program
Growth Opportunities:
- Advancement within the YouTube strategy team
- Expansion into other areas of the agency, such as creative, strategy, or production
- Potential to work on high-profile campaigns for global brands
ASSUMPTION: This role offers opportunities for growth and development within the agency and the broader advertising industry.
🌍 Location & Work Environment
Office Type: Creative agency office with a collaborative and dynamic work environment
Office Location(s): Los Angeles, California, United States
Geographic Context:
- Los Angeles is a major hub for the entertainment industry, providing ample opportunities for networking and collaboration
- The city offers a diverse range of cultural experiences and a vibrant social scene
- Los Angeles has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time, with flexible hours to accommodate project demands and client needs
ASSUMPTION: The Los Angeles office provides a dynamic and creative work environment, with ample opportunities for growth and collaboration within the industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person or video call interview with the hiring manager and/or team members
- Case study or portfolio presentation (if applicable)
- Final interview with the Head of YouTube Strategy
Key Assessment Areas:
- Understanding of YouTube platform and best practices
- Ability to develop effective YouTube brand content strategies
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills relevant to this role
- Prepare examples of your previous work and be ready to discuss them in detail
- Research We Are Social and the client you'll be working with to demonstrate your enthusiasm and understanding of the agency and its clients
ATS Keywords: YouTube, content strategy, video optimization, SEO, analytics, performance tracking, trends, collaboration, communication
ASSUMPTION: The interview process is designed to assess the candidate's understanding of the YouTube platform, their ability to develop effective content strategies, and their cultural fit within the agency.
🛠️ Tools & Technologies
- YouTube Analytics
- Google Trends
- Social media management platforms (e.g., Hootsuite, Buffer)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the advertising industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Creative
- Collaborative
- Ambitious
- Curious
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering innovative and effective solutions for clients
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about staying up-to-date with the latest trends and updates on the YouTube platform?
- Do you have strong communication and collaboration skills, and are you able to work effectively with diverse teams?
ASSUMPTION: We Are Social values candidates who are creative, collaborative, ambitious, curious, and respectful, and who thrive in a dynamic, fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, requiring strong organizational skills and time management
- Keeping up with the rapidly evolving YouTube platform and its best practices
- Adapting to the unique needs and preferences of each client
- Working in a global agency with offices in multiple time zones, which may require occasional off-hours communication
ASSUMPTION: These challenges can be overcome with strong organizational skills, a deep understanding of the YouTube platform, and effective communication and collaboration with clients and team members.
📈 Similar Roles Comparison
- This role is unique in its focus on YouTube brand channel content marketing, but shares similarities with other content strategy and marketing roles within the agency and the broader advertising industry
- Unlike other content strategy roles, this position requires a deep understanding of the YouTube platform and its best practices
- Career progression in this role may lead to opportunities in other areas of the agency, such as creative, strategy, or production
ASSUMPTION: This role is unique in its focus on YouTube brand channel content marketing, but shares similarities with other content strategy and marketing roles within the agency and the broader advertising industry.
📝 Sample Projects
- Developing a comprehensive content strategy for a global brand's YouTube channel, including channel setup, video optimization, and publishing best practices
- Analyzing and improving the performance of an existing YouTube brand channel, including tracking key metrics and providing data-driven recommendations
- Collaborating with the creative team to produce a high-quality, on-brand video series for a client's YouTube channel
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from strategic planning to tactical execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other teams within the agency, such as creative and strategy?
- What are the most challenging aspects of working on YouTube brand channel content marketing, and how can I best prepare for them?
- How does We Are Social support the growth and development of its employees?
- What are the most rewarding aspects of working on YouTube brand channel content marketing for global brands?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, collaboration, challenges, and rewards of this role, as well as the agency's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience and skills relevant to this role
- Prepare examples of your previous work and be ready to discuss them in detail
- Research We Are Social and the client you'll be working with to demonstrate your enthusiasm and understanding of the agency and its clients
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
