📌 Core Information
🔹 Job Title: YouTube Content & Strategy Specialist
🔹 Company: Warner Music Group
🔹 Location: Miami, FL
🔹 Job Type: Full-Time, Hybrid (4 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing YouTube content strategies for Warner Music Latina's artist roster
- Collaborating with internal teams and artist management to create engaging content and grow audiences
- Staying updated on YouTube trends, algorithm changes, and best practices
- Identifying and pursuing monetization opportunities on the platform
- Managing content production agencies and ensuring quality and brand alignment
ASSUMPTION: This role requires a strong understanding of the YouTube ecosystem and a creative mindset to translate artist identity into compelling content ideas.
📋 Key Responsibilities
✅ Design and implement custom YouTube strategies for artists, aligned with their brand and audience goals
✅ Develop content plans including long-form content, episodic series, behind-the-scenes footage, interviews, live sessions, and more
✅ Advise on content publishing schedules to optimize reach and engagement
✅ Act as the YouTube lead for the label, staying ahead of trends and best practices on the platform
✅ Collaborate with artists and managers to sensitize and empower teams on using YouTube to grow audiences and revenue
✅ Help source and manage content production agencies, ensuring quality and brand alignment
✅ Provide creative input and ideation, identifying opportunities for content formats, storytelling, and audience engagement
✅ Oversee the optimization of artist channels, ensuring proper metadata, thumbnails, playlists, and overall branding
✅ Monitor performance analytics and translate insights into actionable improvements
✅ Serve as a bridge between artists' teams and YouTube, staying connected to new tools, pilot programs, or revenue models
✅ Collaborate with internal departments to ensure YouTube is fully integrated into release campaigns and long-term artist development plans
✅ Identify and pursue monetization opportunities, such as Super Chats, Shorts Fund, channel memberships, and other revenue-generating features
ASSUMPTION: This role involves a high level of collaboration and project management, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5+ years of experience in YouTube strategy, content marketing, or digital media, ideally in music or entertainment
Required Skills:
- Deep understanding of YouTube’s ecosystem, formats, features, and audience behaviors
- Strong creative instincts and ability to translate artist identity into compelling content ideas
- Project management skills and ability to work cross-functionally across teams
- YouTube Certified in one or more of the following areas (preferred): Content Ownership Course, Asset Monetization Course, Music Course, Music Rights Management
- A track record of managing or launching successful YouTube strategies and campaigns
- Ability to analyze YouTube Analytics and draw strategic conclusions
- Fluent in English and Spanish
- Passion for music, storytelling, and digital innovation
Preferred Skills:
- Experience working directly with artists or talent management teams
- Knowledge of Latin music and its audiences
- Experience producing or commissioning video content
ASSUMPTION: While not explicitly stated, proficiency in using relevant software tools (e.g., YouTube Analytics, video editing software) is expected for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Specialist role in Miami, FL)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Warner Music Group merchandise
- Opportunities for professional development and career growth
Working Hours: Full-time, 40 hours per week, with the expectation of being in the office 4 days a week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically music and artist management
Company Size: Warner Music Group is a large, global organization with a significant presence in the music industry. This role is part of their Warner Music Latina division, which focuses on Latin music and artists.
Founded: Warner Music Group was founded in 1958 and has since grown into one of the world's largest music companies.
Company Description:
- Warner Music Group is home to a wide range of artists, musicians, and songwriters, fueling its success through a commitment to creating an environment that values, appreciates, and respects everyone.
- The company is guided by three core values: curiosity, collaboration, and commitment, which underpin everything they do across their diverse businesses.
- Warner Music Latina, the Latin division of Warner Music Group, represents US Latin in their Miami office and seeks to provide best-in-class service to its artist roster while pushing the Latin culture forward and breaking international barriers.
Company Specialties:
- Artist management and development
- Music marketing and promotion
- Digital media strategy and content creation
- Global music distribution
Company Website: Warner Music Nashville
ASSUMPTION: Warner Music Group is a well-established company with a strong reputation in the music industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the VP, Marketing & Artist Strategy and works closely with A&R, marketing, content, and digital teams, as well as artist managers and creative partners.
Work Arrangement: Hybrid, with the expectation of being in the office 4 days a week
Growth Opportunities:
- Advancement within the marketing department or other divisions of Warner Music Group
- Expanding responsibilities and taking on more senior roles as the artist roster grows
- Potential opportunities to work with international artists and teams
ASSUMPTION: This role offers a unique opportunity to work with a diverse range of artists and gain experience in various aspects of artist management and marketing.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on in-office collaboration and teamwork
Office Location(s): Miami, FL
Geographic Context:
- Miami, FL is a vibrant, multicultural city with a thriving music and arts scene
- The office is located in the heart of Miami, providing easy access to public transportation and nearby amenities
- Miami's diverse cultural landscape offers a unique opportunity to connect with a wide range of artists and audiences
Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely when needed
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing for a more personalized work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with senior leadership
Key Assessment Areas:
- YouTube strategy and content development skills
- Creativity and ability to translate artist identity into compelling content ideas
- Project management and collaboration skills
- Understanding of the music industry and Warner Music Group's artist roster
Application Tips:
- Tailor your resume and cover letter to highlight your relevant YouTube strategy and content marketing experience
- Demonstrate your understanding of Warner Music Group's artist roster and the Latin music industry
- Showcase your creativity and ability to think outside the box when it comes to content development
ATS Keywords: YouTube strategy, content marketing, digital media, project management, creative thinking, audience engagement, analytics, collaboration, content production, monetization, brand alignment, storytelling, trend analysis, artist management, content development, social media
ASSUMPTION: Warner Music Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- YouTube Analytics
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Proficiency in using relevant software tools is expected for this role, as they are essential for day-to-day tasks and workflows.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers
- Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork
- Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a deep understanding of the YouTube ecosystem and a passion for creating engaging content?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with diverse teams?
- Do you have strong project management skills and the ability to balance multiple priorities?
ASSUMPTION: Warner Music Group values curiosity, collaboration, and commitment, seeking candidates who align with these core values and are eager to contribute to a creative and innovative work environment.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- You may need to adapt to changes in YouTube's algorithms, features, and best practices
- The hybrid work arrangement may present challenges in maintaining work-life balance
- You may face competition from other content creators and platforms for audience attention and engagement
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on YouTube content strategy and management for a diverse roster of Latin artists
- Compared to other marketing roles, this position requires a deep understanding of the YouTube platform and its audience behaviors
- Career paths in this role may include advancement within the marketing department or other divisions of Warner Music Group
ASSUMPTION: This role offers a unique opportunity to work with a diverse range of artists and gain experience in various aspects of artist management and marketing.
📝 Sample Projects
- Developing a content strategy for a newly signed Latin artist, including long-form content, episodic series, and behind-the-scenes footage
- Managing a content production agency to create high-quality, on-brand videos for an established artist's channel
- Optimizing an artist's YouTube channel to improve search visibility, engagement, and monetization
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the most pressing priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments within Warner Music Group, such as A&R and artist management?
- What opportunities are there for growth and advancement within the marketing department or other divisions of Warner Music Group?
- How does Warner Music Group support the professional development and career growth of its employees?
- What is the work-life balance like for employees in this role, and how is it supported by the company?
ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant YouTube strategy and content marketing experience
- Prepare examples of your past YouTube content strategies and their results
- Be ready to discuss your passion for music, storytelling, and digital innovation
- Follow up with the hiring team one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
