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YouTube Marketing Experiences - Manager

OLIVER Agency - APAC
Full-time
On-site
Mumbai, Mahārāshtra, India
🎬 Video Marketing
πŸ“Œ Core Information

- Job Title: YouTube Marketing Experiences - Manager
- Company: OLIVER Agency - APAC
- Location: Mumbai, India
- Job Type: On-site
- Category: Advertising Services
- Date Posted: 2025-07-03
- Experience Level: 10+ years

πŸš€ Job Overview

Key aspects of this role include:

- Event Management: Organizing and managing creator-focused events, including meetups, workshops, and other gatherings.
- Strategic Planning: Developing event concepts, themes, and objectives that align with overall creator marketing goals.
- Logistics Coordination: Managing event logistics, such as venue selection, vendor management, and budget management.
- Creator Engagement: Inviting creators, managing RSVPs, facilitating networking opportunities, and collecting feedback.
- Teamwork and Collaboration: Working closely with cross-functional teams to deliver successful events.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple tasks simultaneously. It also involves frequent travel, so candidates should be comfortable with that requirement.

πŸ“‹ Key Responsibilities

- βœ… Event Conceptualization: Develop event concepts, themes, and objectives that align with overall creator marketing goals.
- βœ… Agenda Development: Create engaging and informative event agendas, including educational sessions, networking opportunities, and exclusive announcements.
- βœ… Logistics and Execution: Manage all logistical aspects of event execution, including venue selection, vendor management, budget management, event coordination, and on-site management.
- βœ… Creator Engagement: Invite creators to participate in events, manage RSVPs, facilitate networking opportunities, and collect feedback to assess satisfaction and inform future event planning.

ASSUMPTION: This role involves a significant amount of planning and coordination, as well as the ability to think critically and creatively to deliver successful events.

🎯 Required Qualifications

- Education: BA/BS degree or equivalent experience.
- Experience: 8+ years of relevant experience in social media marketing and influencer marketing across agencies or client-side.
- Required Skills:
- Excellent written and verbal communication skills.
- Strong understanding of social media best practices and campaigns in India and around the world.
- Experience in social analytics and knowledge of social media monitoring and listening tools.
- Strong strategic thinking and comfort with data-backed decision-making.
- Demonstrated strong performance in prior roles, with independence, strong sense of ownership, and ability to form own point of view and recommendations.
- Proven team player with excellent interpersonal skills.
- Distinctive problem-solving and analysis skills, and innovative thinking for campaign rollout.
- Passion for and inquisitive about AI and new technologies.
- Understanding and knowledge of AI tools is beneficial but ability to learn and digest benefits and features of AI tools is critical.
- Preferred Skills: None specified.

ASSUMPTION: Given the role's focus on event management and creator engagement, candidates should have a strong background in social media marketing, influencer marketing, and event planning. A passion for AI and new technologies is also beneficial, as the company leverages cutting-edge AI technology to revolutionize how they create and deliver work.

πŸ’° Compensation & Benefits

- Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on experience level and industry standards for similar roles in Mumbai).
- Benefits: Not specified in the job description.
- Working Hours: Full-time, with 50% travel required as part of this role.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Mumbai, considering the candidate's experience level. Benefits may include health insurance, retirement plans, and other standard employee benefits.

πŸ“Œ Applicant Insights

πŸ” Company Context

- Industry: Advertising Services
- Company Size: 1,001-5,000 employees
- Founded: 2004
- Company Description: OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. They partner with over 300 clients in 48 countries and counting, driving creativity and efficiency to deliver tailored solutions that resonate deeply with audiences.
- Company Specialties: Brand strategy and planning, real-time marketing, creative execution, digital strategy, social media, CRM, loyalty, data, analytics, in-housing, marketing ecosystems, and AI.

πŸ“Š Role Analysis

- Career Level: Mid-level to senior management
- Reporting Structure: This role reports directly to the regional head of creator marketing or a similar position.
- Work Arrangement: On-site, with 50% travel required.
- Growth Opportunities: As a mid-sized company with a global presence, OLIVER offers opportunities for career growth and advancement within the organization. This role may lead to management or leadership positions in the future.

ASSUMPTION: Given the company's size and global presence, there are opportunities for career growth and advancement within the organization. This role may lead to management or leadership positions in the future, depending on the candidate's performance and the company's growth trajectory.

🌍 Location & Work Environment

- Office Type: On-site, with a requirement for frequent travel.
- Office Location(s): Mumbai, India
- Geographic Context: Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India. It is known for its vibrant culture, diverse industries, and bustling city life.
- Work Schedule: Full-time, with flexible working hours to accommodate event planning and execution.

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on creativity, innovation, and data-driven decision-making. The company culture values ambition, imagination, inspiration, continuous learning, and results-focused outcomes.

πŸ’Ό Interview & Application Insights

- Typical Process: The interview process may include phone or video screens, followed by on-site interviews with the hiring manager and other team members. A final round may involve a presentation or case study to assess the candidate's strategic thinking and problem-solving skills.
- Key Assessment Areas: Strategic planning, event management, communication skills, teamwork, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in social media marketing, influencer marketing, and event planning.
- Emphasize your strong communication skills, strategic thinking, and ability to manage multiple tasks simultaneously.
- Showcase your passion for AI and new technologies, and your understanding of AI tools.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a fast-paced environment.

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, teamwork, and cultural fit. Candidates should be prepared to discuss their relevant experience, accomplishments, and how they align with the company's values and mission.

πŸ› οΈ Tools & Technologies

- YouTube platform and analytics tools
- Social media monitoring and listening tools (e.g., Hootsuite, Sprout Social, Brand24)
- Event management software (e.g., Eventbrite, Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello, Monday.com)
- AI tools and platforms (e.g., IBM Watson, Google AI, Microsoft AI)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise. However, familiarity with social media platforms, event management software, and AI tools is beneficial for this role.

πŸ‘” Cultural Fit Considerations

- Company Values: Be ambitious, imaginative, inspirational, always learning, and results-focused.
- Work Style: Fast-paced, dynamic, collaborative, and data-driven.
- Self-Assessment Questions:
- How do you align with OLIVER's values, and how have you demonstrated these values in your previous roles?
- How do you approach strategic planning and event management, and can you provide examples of your successful initiatives?
- How do you stay up-to-date with the latest trends in social media marketing, influencer marketing, and AI technologies?

ASSUMPTION: OLIVER values candidates who are ambitious, imaginative, inspirational, always learning, and results-focused. Candidates should be able to demonstrate these values in their previous roles and provide examples of their successful initiatives in strategic planning and event management.

⚠️ Potential Challenges

- Role-specific Challenges: Managing multiple events simultaneously, balancing strategic planning with day-to-day logistics, and ensuring consistent creator engagement across various events.
- Company-specific Challenges: Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making.
- Industry-specific Challenges: Keeping up with the latest trends in social media marketing, influencer marketing, and AI technologies.
- Location-specific Challenges: Navigating Mumbai's bustling city life and managing travel logistics.

ASSUMPTION: This role presents unique challenges in managing multiple events simultaneously, balancing strategic planning with day-to-day logistics, and ensuring consistent creator engagement. Candidates should be prepared to work in a fast-paced, dynamic environment and keep up with the latest trends in social media marketing, influencer marketing, and AI technologies.

πŸ“ˆ Similar Roles Comparison

- Role Differentiators: This role focuses specifically on YouTube marketing experiences and creator-focused events, whereas similar roles may have a broader scope of social media marketing or influencer marketing.
- Industry Context: OLIVER is a global advertising agency with a strong focus on AI-driven marketing solutions, setting it apart from other advertising agencies in the industry.
- Career Path Comparison: This role may lead to management or leadership positions within the company, with opportunities for career growth and advancement in the global advertising industry.

ASSUMPTION: This role differentiates itself by focusing specifically on YouTube marketing experiences and creator-focused events, with a strong emphasis on AI-driven marketing solutions. Candidates should be prepared to discuss their relevant experience in social media marketing, influencer marketing, and event planning, as well as their passion for AI and new technologies.

πŸ“ Sample Projects

- Role-specific Projects: Planning and executing a creator-focused event, including strategic planning, logistics coordination, and creator engagement.
- Industry-specific Projects: Developing a social media marketing campaign for a brand, including target audience research, content creation, and performance analysis.
- Report-specific Projects: Analyzing social media data to identify trends, insights, and opportunities for brands, and presenting findings to stakeholders.

ASSUMPTION: Candidates should be prepared to discuss their relevant experience in social media marketing, influencer marketing, and event planning, as well as their ability to analyze data and present findings to stakeholders.

❓ Key Questions to Ask During Interview

- Role-specific Questions:
- Can you describe a successful creator-focused event you've planned and executed? What challenges did you face, and how did you overcome them?
- How do you ensure consistent creator engagement across various events, and how do you measure the success of your events?
- Company-specific Questions:
- How does OLIVER leverage AI technology to revolutionize its marketing solutions, and how does this role contribute to that mission?
- What opportunities are there for career growth and advancement within the company?
- Industry-specific Questions:
- How does OLIVER stay ahead of the latest trends in social media marketing, influencer marketing, and AI technologies?
- What are some of the most innovative and effective marketing campaigns OLIVER has created for its clients?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role, the company, and the industry. They should also be prepared to discuss their relevant experience, accomplishments, and how they align with the company's values and mission.

πŸ“Œ Next Steps for Applicants

To apply for this position:

- Submit your application through this [link](https://job-boards.greenhouse.io/oliverseapac/jobs/7033998).
- Tailor your resume and cover letter to highlight your relevant experience in social media marketing, influencer marketing, and event planning.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a fast-paced environment.
- Research OLIVER's values, mission, and recent projects to demonstrate your understanding of the company and its culture.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.

⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.