YouTube Marketing Experiences - Manager

📌 Core Information

🔹 Job Title: YouTube Marketing Experiences - Manager

🔹 Company: OLIVER Agency - APAC

🔹 Location: Bangalore, India

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of creator-focused events
• Managing event logistics, including venue selection, vendor coordination, and budget management
• Fostering creator engagement through networking opportunities and feedback collection
• Collaborating with cross-functional teams to deliver successful events that drive creator marketing goals

ASSUMPTION: This role requires a high level of organization, communication, and strategic thinking to successfully manage events and creator relationships.

📋 Key Responsibilities

✅ Develop and manage event concepts, themes, and objectives that align with overall creator marketing goals

✅ Create engaging event agendas, including educational sessions, networking opportunities, and exclusive announcements

✅ Select and secure appropriate venues for events, considering factors such as size, location, and amenities

✅ Coordinate with vendors and suppliers for catering, technical equipment, and other event needs

✅ Develop and manage event budgets, ensuring cost-effectiveness and maximizing ROI

✅ Oversee all logistical aspects of event execution, including registration, setup, on-site management, and post-event follow-up

✅ Invite creators to participate in events, manage RSVPs, and provide clear and timely communication before, during, and after the event

✅ Facilitate networking opportunities for creators to connect, network, and collaborate with each other

✅ Gather feedback from creators after events to assess their satisfaction, identify areas for improvement, and inform future event planning

ASSUMPTION: This role may require occasional travel to attend events and meet with creators.

🎯 Required Qualifications

Education: BA/BS degree or equivalent experience

Experience: 8+ years of relevant experience in social media marketing and influencer marketing across agencies or client-side

Required Skills:

• Excellent written and verbal communication skills
• Strong understanding of social media best practices and campaigns in India and around the world
• Experience in social analytics and knowledge of social media monitoring and listening tools
• Strong strategic thinking and comfort with data-backed decision-making
• Proven ability to form own point of view and recommendations, with a strong sense of ownership
• Proven team player with excellent interpersonal skills
• Distinctive problem-solving and analysis skills, with innovative thinking for campaign roll-out
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Preferred Skills:

• Experience in event management or a related field
• Fluency in local languages (e.g., Hindi, Kannada)

ASSUMPTION: Given the role's focus on creator engagement and event management, candidates with experience in event planning or a related field may have an advantage.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior marketing role in Bangalore)

Benefits:

• Health insurance and retirement plans
• Performance-based bonuses and incentives
• Opportunities for professional development and growth
• Flexible work arrangements (50% travel required)

Working Hours: Full-time (40 hours/week) with flexible working hours and occasional travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Bangalore. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: OLIVER Agency specializes in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, focusing on advertising services and real-time marketing.

Company Size: OLIVER Agency is a mid-sized company with 1,001-5,000 employees globally, providing a structured and collaborative work environment.

Founded: OLIVER Agency was established in 2004 and has since grown to serve over 300 clients in 48 countries.

Company Description:

• OLIVER Agency is part of the Inside Ideas Group (IIG) and The Brandtech Group, offering clients access to the latest marketing technology solutions.
• The company creates work that delivers business growth, fame, and purpose for its clients, working smarter to make their money go further.
• OLIVER Agency's unique model allows it to move at the speed of modern business, driving change from the inside out.

Company Specialties:

• Brand strategy and planning
• Real-time marketing
• Creative execution
• Digital strategy
• Social media
• CRM
• Loyalty
• Data
• Analytics
• In-Housing
• Marketing Ecosystems
• AI

Company Website: https://www.oliver.agency

ASSUMPTION: OLIVER Agency's focus on AI and new technologies makes it an attractive option for candidates interested in staying at the forefront of marketing innovation.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and strong communication skills to successfully manage events and creator relationships.

Reporting Structure: The YouTube Marketing Experiences - Manager reports directly to the Head of YouTube Marketing Experiences or a similar role within the organization.

Work Arrangement: This role requires a significant amount of travel (50%), as the manager will be responsible for attending and coordinating events across various locations.

Growth Opportunities:

• As OLIVER Agency continues to expand, there may be opportunities for the manager to take on additional responsibilities or move into a more senior role within the organization.
• The company's focus on AI and new technologies may also present opportunities for the manager to gain experience in emerging areas of marketing.

ASSUMPTION: Given the company's size and growth trajectory, there may be ample opportunities for career progression within OLIVER Agency.

🌍 Location & Work Environment

Office Type: OLIVER Agency's Bangalore office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 151 Rosebery Avenue, London, London EC2 1R 4AB, GB; Unit 2, Lee Road, Dublin Industrial Estate, Dublin, Dublin 11, IE; 46 Kim Yam Rd, Singapore, Singapore 239351, SG

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and vibrant culture.
• The city is home to numerous multinational corporations and startups, providing ample networking opportunities for creators and marketing professionals.
• Bangalore's central location in India makes it an ideal hub for managing creator-focused events across the country.

Work Schedule: The work schedule for this role is full-time (40 hours/week) with flexible working hours and occasional travel (50%).

ASSUMPTION: The flexible work arrangement for this role allows for a better work-life balance, while the occasional travel requirement ensures that the manager is present at key events and creator engagements.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the hiring team
• Final round interview with the Head of YouTube Marketing Experiences or a similar role
• Background check and offer extension

Key Assessment Areas:

• Event management and planning skills
• Strategic thinking and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with OLIVER Agency's values
• Understanding of AI tools and technologies

Application Tips:

• Highlight relevant event management experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with OLIVER Agency's values.
• Prepare examples of successful event campaigns or initiatives you've led in the past.
• Research OLIVER Agency's unique model and be ready to discuss how your skills and experience align with their approach.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Event Management, Strategic Planning, Creator Engagement, Budget Management, Logistics Coordination, Vendor Management, AI Tools, Marketing Campaigns, Influencer Marketing, Social Media Marketing

ASSUMPTION: Given the role's focus on event management and creator engagement, candidates with relevant experience and a strong understanding of AI tools will be well-positioned for success in the interview process.

🛠️ Tools & Technologies

• Event management software (e.g., Cvent, Bizzabo)
• Social media monitoring and listening tools (e.g., Hootsuite, Sprout Social)
• AI tools and platforms (e.g., Google Analytics, IBM Watson, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with industry-standard event management, social media, and AI tools will be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Be ambitious to succeed
• Be imaginative to push the boundaries of what’s possible
• Be inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients, and creations

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Innovative and adaptable
• Results-focused and accountable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with OLIVER Agency's values, particularly their commitment to ambition, imagination, and results-driven work?
• Are you comfortable working in a fast-paced, dynamic environment that requires adaptability and innovation?
• Do you have strong communication and interpersonal skills, with the ability to build and maintain effective working relationships with creators and stakeholders?

ASSUMPTION: Candidates who demonstrate a strong fit with OLIVER Agency's values and work style will be well-positioned for success in the hiring process.

⚠️ Potential Challenges

• The role requires a significant amount of travel (50%), which may present challenges for candidates with personal or family commitments.
• The fast-paced nature of the role may require candidates to manage multiple events simultaneously, potentially leading to increased stress and workload.
• The role's focus on creator engagement may require candidates to navigate complex relationships and dynamics within the creator community.
• The occasional need to work outside of regular business hours may be required to accommodate event schedules and creator time zones.

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to manage the demands of the role before applying.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on creator-focused events and the requirement for significant travel (50%).
• Industry-specific context: The role's focus on YouTube marketing experiences and creator engagement makes it unique within the advertising services industry.
• Career path comparison: This role may serve as a stepping stone to more senior positions within OLIVER Agency or the broader marketing industry, such as Director of YouTube Marketing Experiences or similar roles.

ASSUMPTION: Candidates should consider the unique aspects of this role and assess their fit with the industry-specific context and potential career growth opportunities.

📝 Sample Projects

• Planning and executing a successful creator-focused event, including strategic planning, logistics management, and creator engagement
• Developing and implementing a creator engagement strategy that drives meaningful connections and fosters a sense of community within the creator ecosystem
• Managing a team of event coordinators to successfully execute multiple events simultaneously, ensuring consistent quality and brand standards

ASSUMPTION: These sample projects provide a sense of the types of responsibilities and challenges the manager may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical event calendar for this role and how events are prioritized and scheduled throughout the year?
• How does the company support the professional development and growth of its employees, particularly in areas such as AI and new technologies?
• What is the company's approach to fostering a diverse and inclusive work environment, and how does this role contribute to that effort?
• How does the company measure the success of its creator-focused events, and what key performance indicators (KPIs) are used to track progress?
• What opportunities exist for collaboration and knowledge-sharing with other teams and departments within OLIVER Agency, such as creative, strategy, or data teams?

ASSUMPTION: Asking these key questions during the interview process will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant event management experience and achievements
• Write a cover letter that demonstrates your understanding of the role and your fit with OLIVER Agency's values
• Prepare examples of successful event campaigns or initiatives you've led in the past
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.