📌 Core Information
🔹 Job Title: YouTube Video Strategist
🔹 Company: Chime
🔹 Location: San Francisco, CA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading YouTube content strategy focused on organic growth and visibility
- Collaborating with cross-functional teams to create engaging, search-informed video content
- Monitoring YouTube trends and platform signals to keep strategy forward-looking
- Analyzing video performance data to refine content direction and improve outcomes
- Contributing to Chime’s broader organic growth strategy by aligning video content with acquisition efforts
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve common goals.
📋 Key Responsibilities
✅ Own the YouTube content strategy with a focus on organic growth, visibility, and alignment with search behavior
✅ Partner with SEO, Paid Media, Brand Marketing, Product Marketing, and Consumer Insights to identify opportunities for video content that meets audience intent across evergreen, trending, and intent-driven topics
✅ Partner with the Channel Manager and Creative team to develop high-quality video content that’s optimized for discoverability, engagement, and long-term performance
✅ Monitor YouTube trends, competitive activity, and platform signals to keep our strategy forward-looking and effective
✅ Act on video performance insights (CTR, AVD, retention, traffic sources) to refine content direction and improve outcomes over time
✅ Contribute to Chime’s broader organic growth strategy by ensuring video content is aligned with our AEO and search-led acquisition efforts
ASSUMPTION: This role involves a mix of strategic planning, creative collaboration, and data-driven decision making. It requires strong communication and project management skills to work effectively with multiple teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience developing YouTube-first video content for consumer audiences
Required Skills:
- Deep understanding of YouTube as a search and discovery engine—including SEO fundamentals, user behavior, and content lifecycle
- Proven track record of building content that drives measurable audience growth and engagement
- Experience working with cross-functional teams including creatives, producers, analysts, and marketers to bring content strategies to life
- Comfort acting on performance data to guide strategy and creative direction
- Curiosity, agility, and a passion for helping audiences find what matters
Preferred Skills:
- Experience with YouTube analytics tools and platforms
- Familiarity with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Background in SEO or content marketing
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $103,680 - $144,000 per year
Benefits:
- Thoughtful hybrid work policy
- Backup child, elder, and/or pet care
- Subsidized commuter benefit
- 401k match
- Medical, dental, vision, life, and disability benefits
- Generous vacation policy and company-wide Chime Days
- Annual wellness stipend
- Paid parental leave
- Access to Maven, a family planning tool
- In-person and virtual events
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely some days
ASSUMPTION: The salary range provided is based on the information given in the job listing and is intended to be competitive for the San Francisco Bay Area, where the role is based.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Chime is a financial technology company focused on empowering everyday people to unlock their financial progress
- Offers user-friendly tools and intuitive platforms for banking, savings, credit building, and financial literacy
- Committed to providing helpful, transparent, and easy-to-use financial services
Company Specialties:
- Mobile banking
- Financial literacy
- Credit building
- Banking services
Company Website: https://www.chime.com/
ASSUMPTION: Chime is a well-established company in the financial technology industry, with a strong focus on providing accessible and user-friendly financial services to everyday people.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Content Strategy
Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the week remote)
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunities to work on diverse projects and collaborate with various teams
- Chance to make a significant impact on Chime’s organic growth and brand awareness
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on the company’s overall success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open work areas and private meeting rooms
Office Location(s): San Francisco, CA (with the option to work remotely some days)
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The city offers a diverse range of cultural attractions, neighborhoods, and outdoor activities
- Chime’s office is located in the heart of downtown, close to public transportation and amenities
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely some days
ASSUMPTION: The work environment at Chime is collaborative and inclusive, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the team members
- Final interview with the Head of Content Strategy
- Background check and offer extension
Key Assessment Areas:
- Understanding of YouTube as a search and discovery engine
- Content strategy and development skills
- Collaboration and communication skills
- Data-driven decision making
- Cultural fit and alignment with Chime’s values
Application Tips:
- Highlight your experience with YouTube content strategy and video production
- Include examples of your work and explain how they demonstrate your skills and approach to content development
- Tailor your resume and cover letter to emphasize your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability
ATS Keywords: YouTube strategy, video content, organic growth, SEO, cross-functional collaboration, data-driven decision making
ASSUMPTION: The interview process at Chime is designed to assess your skills, experience, and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- YouTube Analytics
- SEMrush or similar SEO tools
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time, as Chime continues to grow and adapt its technology stack.
👔 Cultural Fit Considerations
Company Values:
- Members first
- United by purpose
- Act like an owner
- One team, one dream
- Invent the future
Work Style:
- Collaborative and inclusive
- Data-driven and results-oriented
- Adaptable and agile
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with Chime’s member-first approach and commitment to helping everyday people unlock their financial progress?
- Are you comfortable working in a collaborative, fast-paced environment with a strong focus on results?
- Do you have a proven track record of driving measurable audience growth and engagement through video content?
ASSUMPTION: Chime values employees who are passionate about its mission, committed to its values, and dedicated to helping its members achieve their financial goals.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing the need for data-driven decision making with the need for quick turnaround times
- Collaborating effectively with various teams, each with its own priorities and goals
- Keeping up with YouTube’s ever-changing algorithms and best practices
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on YouTube content strategy and its integration with Chime’s broader organic growth efforts
- Compared to similar roles in the industry, this position offers a unique opportunity to work at the intersection of content strategy, SEO, and brand marketing
- Career progression in this role may lead to leadership opportunities as Chime continues to grow and expand its content team
ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical responsibilities, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a content strategy for Chime’s YouTube channel that drives organic growth and aligns with the company’s overall marketing objectives
- Collaborating with the creative team to produce a series of videos that educate viewers about Chime’s products and services, while also optimizing for search and engagement
- Analyzing YouTube performance data to identify trends, refine content direction, and improve outcomes over time
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role, as well as the importance of collaboration and data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the content team?
- How does this role fit into Chime’s broader organic growth strategy, and how will my work contribute to its success?
- What are the biggest challenges facing the content team, and how can this role help address them?
- How does Chime support the professional growth and development of its employees?
- What are the most important qualities and skills for success in this role, and how do they align with my own strengths and areas for improvement?
ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of the company’s goals and challenges, and your commitment to contributing to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on YouTube content strategy, video production, and data-driven decision making
- Prepare for your interviews by researching Chime’s mission, values, and products, as well as the specific challenges and opportunities facing the content team
- Follow up with the hiring manager after your interviews to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
