36773477939 - Brand Partnerships Manager

📌 Core Information

🔹 Job Title: Brand Partnerships Manager

🔹 Company: Activate Talent

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Securing and managing strategic B2B partnerships with top-tier organizations
• Driving measurable ROI from sponsorships and co-branded initiatives
• Executing brand activations to enhance engagement and brand awareness
• Collaborating cross-functionally with marketing, creative, finance, legal, product, and analytics teams

ASSUMPTION: This role requires a balance of business development, project management, and creative problem-solving skills. Successful candidates will have experience in brand partnerships, sponsorships, or business development, with a proven track record of driving results.

📋 Key Responsibilities

✅ Source, negotiate, and secure high-impact B2B partnerships that align with brand goals

✅ Manage all stages of partnership execution, including co-branded asset creation and approvals

✅ Develop co-marketing plans in collaboration with internal teams and partner stakeholders

✅ Lead planning and execution of sponsorship deals and events

✅ Oversee production of co-branded campaigns from brief to launch

✅ Collaborate with performance and brand teams to amplify activations

✅ Define and track key partnership KPIs including incremental revenue, reach, and engagement

✅ Report on performance and provide insights that inform future deal structures

✅ Plan and execute physical and digital brand activations tied to partnership moments

✅ Liaise with internal creative and external vendors to deliver on-time, on-budget experiences

ASSUMPTION: This role involves a mix of strategic thinking, project management, and creative execution. Successful candidates will be comfortable working independently and collaborating cross-functionally.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years in brand partnerships, sponsorship, or business development

Required Skills:

• Proven track record of securing and managing successful partnerships with major brands or sports orgs
• Strong project management and communication skills
• Analytical mindset with experience in performance tracking and ROI reporting
• Experience with contract negotiation and stakeholder management

Preferred Skills:

• Experience working in or with apparel, DTC, or performance marketing organizations
• Existing network in sports/entertainment, lifestyle brands, or consumer tech
• Background in experiential marketing or events
• Experience with project management tools (e.g., Asana)
• Passion for storytelling and building culturally resonant brand moments

ASSUMPTION: While a background in brand partnerships or sponsorships is essential, candidates from related fields with transferable skills may also be considered.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Partnerships Manager role in Colombia, the estimated salary range is COP 50,000,000 - COP 70,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent is a staffing and recruiting company focused on connecting businesses with top-tier talent. They operate in the competitive and dynamic talent acquisition industry.

Company Size: With 1,001-5,000 employees, Activate Talent is a mid-sized company that offers ample opportunities for growth and collaboration.

Founded: Activate Talent was founded with a mission to revolutionize talent acquisition by streamlining the process and connecting businesses with top-tier talent.

Company Description:

• Activate Talent specializes in recruiting and hiring for various industries, including tech, finance, and marketing
• The company focuses on providing premium talent solutions to boost productivity and cut labor costs for its clients
• Activate Talent is committed to delivering exceptional service and connecting businesses with the best talent available

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring

Company Website: www.activatetalent.com

ASSUMPTION: Activate Talent's focus on premium talent and exceptional service sets it apart in the competitive staffing and recruiting industry.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing and branding career path, with opportunities for growth and advancement.

Reporting Structure: The Brand Partnerships Manager will report directly to the Head of Marketing or a similar role and may oversee junior team members or interns.

Work Arrangement: This role is remote, with flexible hours and the opportunity to work from anywhere in Colombia.

Growth Opportunities:

• Advancement to a senior or director-level role within the marketing or branding department
• Expansion into a broader role with cross-functional responsibilities
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally, as Activate Talent offers a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Remote (work from anywhere in Colombia)

Office Location(s): Not applicable (remote work)

Geographic Context:

• Colombia is a diverse and vibrant country with a strong focus on culture, arts, and innovation
• The remote work arrangement allows for flexibility and the opportunity to work from various locations within Colombia
• The time zone (America/Bogota) may require some flexibility in working hours to accommodate global team members

Work Schedule: Full-time (40 hours/week) with flexible hours and the opportunity to work remotely

ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in Colombia, providing a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager to discuss qualifications and fit
• In-depth interview with cross-functional team members to assess skills and cultural fit
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Partnership negotiation and management skills
• Project management and organizational skills
• Analytical and problem-solving skills
• Cultural fit and alignment with Activate Talent's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the brand partnerships and sponsorship landscape in Colombia
• Prepare examples of successful partnerships and activations you've managed in the past
• Showcase your ability to work collaboratively and manage cross-functional teams

ATS Keywords: Brand Partnerships, Sponsorship, Business Development, Project Management, Cross-Functional Collaboration, Marketing, Brand Activations, Co-Branded Initiatives, Performance Tracking, ROI Reporting, Contract Negotiation, Stakeholder Management

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello)
• Partnership CRM tools (e.g., HubSpot, Zoho CRM)
• Google Suite (Gmail, Google Drive, Google Docs)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Successful candidates in this role will be comfortable using project management, CRM, and data visualization tools to manage partnerships and track performance.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Customer-centricity

Work Style:

• Adaptable and flexible
• Results-driven and proactive
• Strong communication and teamwork skills
• Ability to thrive in a dynamic and fast-paced environment

Self-Assessment Questions:

• How do you align with Activate Talent's core values, particularly integrity and collaboration?
• How do you approach working with cross-functional teams and managing stakeholders?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Activate Talent values candidates who demonstrate strong cultural fit, collaboration, and adaptability in their application and interviews.

⚠️ Potential Challenges

• Managing multiple partnerships and activations simultaneously, requiring strong organizational skills and time management
• Navigating the competitive and dynamic talent acquisition industry, with a focus on delivering exceptional service and connecting businesses with top-tier talent
• Adapting to a remote work environment and collaborating effectively with global team members
• Balancing the strategic and creative aspects of the role, requiring a strong blend of business acumen and creative problem-solving

ASSUMPTION: Successful candidates in this role will be able to overcome these challenges by leveraging their skills, experience, and the support of their team and colleagues.

📈 Similar Roles Comparison

• Compared to a traditional Marketing Manager role, this position places a greater emphasis on business development, partnership management, and brand activations
• In the context of the broader marketing and branding industry, this role offers a unique blend of strategic, project management, and creative skills
• Career progression in this role may involve advancement to a senior or director-level position within the marketing or branding department, or expansion into a broader role with cross-functional responsibilities

ASSUMPTION: This role offers a unique blend of skills and responsibilities, providing candidates with the opportunity to grow both personally and professionally.

📝 Sample Projects

• Securing and managing a high-impact partnership with a major sports organization to drive brand awareness and engagement
• Developing and executing a co-branded campaign with a lifestyle brand to launch a new product line
• Planning and executing a brand activation event tied to a major partnership moment, such as a sports championship or cultural festival

ASSUMPTION: These sample projects provide a sense of the types of initiatives and responsibilities the Brand Partnerships Manager may be involved in, but the specific projects will vary based on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing and branding strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Activate Talent support the growth and development of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does the company measure the success of its brand partnerships and activations?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful partnerships and activations you've managed in the past
• Showcase your ability to work collaboratively and manage cross-functional teams
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.