37522139993 - Amazon PPC Specialist

📌 Core Information

🔹 Job Title: Amazon PPC Specialist

🔹 Company: [Activate Talent]

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Colombia only)

🚀 Job Overview

Key aspects of this role include:

• End-to-end management of Amazon advertising campaigns
• Data-driven strategy development and optimization
• Cross-functional collaboration with marketing, creative, and product teams
• Budget and bid management for profitability and growth
• Market and competitive research to stay ahead of trends

ASSUMPTION: This role requires a highly specialized Amazon PPC expert with a deep understanding of Amazon advertising platforms and a passion for data analysis and optimization.

📋 Key Responsibilities

✅ Develop, execute, and optimize Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and DSP campaigns

✅ Implement keyword-targeting strategies to capture and grow market share for specific, high-priority search terms

✅ Create detailed campaign structures, manage bid strategies, and execute A/B testing initiatives for continuous improvement

✅ Analyze campaign and keyword data comprehensively to identify patterns, opportunities, and threats

✅ Collaborate with cross-functional teams to align advertising initiatives with broader business objectives

✅ Manage advertising budgets to ensure campaigns are efficient, scalable, and meet aggressive ROAS and TACOS targets

✅ Stay abreast of Amazon algorithm changes, advertising innovations, and competitive landscape shifts

ASSUMPTION: This role requires a proactive approach to campaign management, data analysis, and staying updated on Amazon advertising trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of dedicated Amazon Advertising experience (Seller Central and/or Vendor Central)

Required Skills:

• Deep hands-on experience with Amazon Ads Console, Helium 10, Jungle Scout, or similar analytics and PPC tools
• Proven ability to build and scale keyword-focused advertising strategies
• Exceptional presentation skills: ability to synthesize complex data into compelling insights for internal stakeholders
• Strong analytical skills with advanced proficiency in Excel or Google Sheets (pivot tables, VLOOKUP, complex data manipulation)
• In-depth understanding of key Amazon PPC metrics (ACOS, TACOS, CTR, CPC, CVR, etc.)
• Highly organized with the ability to manage multiple product lines and priorities simultaneously

Preferred Skills:

• Amazon Ads Certification(s)
• Experience managing campaigns across multiple marketplaces (e.g., Amazon US, Canada, UK, Europe)
• Background in consumer goods, sports equipment, or a related industry

ASSUMPTION: Candidates should have a strong passion for PPC and data-driven advertising strategies to excel in this role.

💰 Compensation & Benefits

Salary Range: COP 35,000,000 - COP 50,000,000 per year (Based on experience and market standards for mid-level PPC specialists in Colombia)

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and remote work arrangement for Colombia-based candidates

ASSUMPTION: The salary range is estimated based on market standards for mid-level PPC specialists in Colombia, considering the required experience and skills for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Activate Talent specializes in connecting businesses with top-tier talent, streamlining the recruitment process.

Company Size: 1,001-5,000 employees. As a mid-sized company, Activate Talent offers a balance between structure and growth opportunities.

Founded: 2015. Activate Talent was founded to revolutionize talent acquisition by streamlining the process and connecting businesses with top-tier talent.

Company Description:

• Focused on premium talent recruitment and hiring solutions
• Dedicated to cutting labor costs and boosting productivity for clients
• Committed to providing exceptional service and connecting businesses with the best talent

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring solutions

Company Website: www.activatetalent.com

ASSUMPTION: Activate Talent's focus on premium talent and streamlined recruitment processes creates an environment where high-performing individuals can thrive.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of experience and continuous learning to excel in Amazon PPC strategies and data analysis.

Reporting Structure: The Amazon PPC Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams.

Work Arrangement: Remote (Colombia only). This role offers a flexible work arrangement with remote work for Colombia-based candidates.

Growth Opportunities:

• Expanding Amazon advertising expertise across multiple marketplaces
• Developing skills in other advertising channels and platforms
• Advancing to a senior or management role within the marketing department

ASSUMPTION: This role offers growth opportunities through expanding Amazon advertising expertise and developing skills in other marketing channels.

🌍 Location & Work Environment

Office Type: Remote (Colombia only). This role does not require an on-site presence, allowing for a flexible work environment.

Office Location(s): Colombia (Remote)

Geographic Context:

• Colombia offers a vibrant and growing e-commerce market, with Amazon being one of the leading platforms
• The remote work arrangement allows for a flexible and balanced work-life integration
• Colombia's time zone (COT - UTC -5) may require some overlap with US-based teams for effective collaboration

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work arrangement for Colombia-based candidates

ASSUMPTION: The remote work arrangement and flexible hours create an inclusive work environment that caters to diverse work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• Technical assessment focused on Amazon PPC and data analysis skills
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Amazon PPC expertise and campaign management skills
• Data analysis and interpretation capabilities
• Presentation and communication skills
• Cultural fit and alignment with Activate Talent's values

Application Tips:

• Highlight relevant Amazon PPC experience and achievements in your resume
• Tailor your cover letter to demonstrate your passion for data-driven advertising strategies
• Prepare for the technical assessment by brushing up on your Amazon PPC and data analysis skills
• Research Activate Talent's company culture and values to showcase your cultural fit

ATS Keywords: Amazon PPC, data analysis, campaign management, keyword targeting, bid management, market research, competitive analysis, Excel, Google Sheets, presentation skills, advertising strategy, performance reporting, collaboration, optimization, consumer goods, sports equipment

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with Activate Talent's values.

🛠️ Tools & Technologies

• Amazon Ads Console
• Helium 10
• Jungle Scout
• Excel or Google Sheets
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in Amazon PPC and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Collaboration
• Accountability

Work Style:

• Data-driven and analytical
• Proactive and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive on analyzing large datasets and translating complex information into actionable insights?
• Are you passionate about Amazon PPC and continuously seeking to improve your skills and strategies?
• Do you enjoy working collaboratively with cross-functional teams to achieve common goals?

ASSUMPTION: Activate Talent values candidates who are data-driven, proactive, and collaborative, with a strong passion for Amazon PPC and continuous learning.

⚠️ Potential Challenges

• Managing multiple product lines and priorities simultaneously may require strong organizational skills and time management
• Keeping up with Amazon algorithm changes and competitive landscape shifts may demand continuous learning and adaptation
• The remote work arrangement may require self-motivation and effective communication to maintain productivity and collaboration
• Working with large datasets may present challenges in data interpretation and visualization

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, effective communication, and data analysis expertise.

📈 Similar Roles Comparison

• Amazon PPC Specialist vs. Amazon Advertising Manager: The former focuses more on data analysis and optimization, while the latter may have broader responsibilities, including strategy development and team management
• Amazon PPC Specialist vs. PPC Specialist (other platforms): Amazon-specific PPC expertise is required for this role, as Amazon's platform and metrics differ from other advertising channels
• Amazon PPC Specialist vs. Digital Marketing Specialist: The former specializes in Amazon PPC strategies and data analysis, while the latter may have broader digital marketing responsibilities, including SEO, social media, and content marketing

ASSUMPTION: This role requires Amazon-specific PPC expertise and a focus on data analysis and optimization, differentiating it from similar roles in the digital marketing field.

📝 Sample Projects

• Developing and optimizing Amazon Sponsored Ads campaigns for a new product launch
• Conducting a comprehensive competitive analysis to identify keyword opportunities and threats
• Creating detailed campaign structures and bid strategies to maximize profitability and market share

ASSUMPTION: These sample projects demonstrate the data-driven and strategic approach required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company's clients?
• What are the most significant challenges facing the Amazon advertising team currently, and how can this role address them?
• How does Activate Talent support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does the remote work arrangement facilitate collaboration and communication among team members?

ASSUMPTION: These interview questions help candidates understand the role's context, expectations, and opportunities for growth within Activate Talent.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant Amazon PPC experience and achievements
• Write a compelling cover letter demonstrating your passion for data-driven advertising strategies
• Prepare for the technical assessment by brushing up on your Amazon PPC and data analysis skills
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.