39908194151- Meta Media Buyer

📌 Core Information

🔹 Job Title: Meta Media Buyer

🔹 Company: Activate Talent

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Affiliate Marketing / Performance Marketing / DTC

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Mexico)

🚀 Job Overview

Key aspects of this role include:

• Managing and scaling Meta Ads campaigns with daily budgets of $10K+ per offer
• Building and launching full-funnel media strategies optimized for conversions
• Running systematic creative testing frameworks and identifying winning combinations
• Collaborating with affiliate and funnel teams to align creatives and checkout flows
• Tracking performance daily and delivering weekly reporting on campaign outcomes

ASSUMPTION: This role requires a high level of autonomy and self-management, with a focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Manage and scale Meta Ads campaigns (Facebook & Instagram) with daily budgets of $10K+ per offer

✅ Build and launch full-funnel media strategies optimized for conversions (UGC ads, advertorials, lead gen, ecommerce)

✅ Run systematic creative testing frameworks and identify winning combinations of hooks, copy, formats, and landing pages

✅ Work closely with affiliate and funnel teams to align creatives, pre-sells, and checkout flows for maximum CVR and ROAS

✅ Track performance daily across metrics like CTR, CPM, ROAS, CPA, AOV, LTV using platforms like Triple Whale, RedTrack, and Meta Ads Manager

✅ Stay ahead of platform changes, creative trends, and compliance shifts—pivoting strategies as needed

✅ Implement and troubleshoot CAPI, pixel setups, and UTM tracking for full-funnel attribution

✅ Optimize based on performance data and deliver weekly reporting on campaign outcomes and scaling opportunities

ASSUMPTION: This role requires a strong understanding of Meta Ads platforms, creative best practices, and performance metrics to drive successful campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on Meta media buying experience, preferably in affiliate or direct-response environments

Required Skills:

• Proven track record managing $10K+/day in ad spend per offer across multiple geos or verticals
• Deep understanding of ad creative hooks, thumb-stopping visuals, UGC, and compliance best practices
• Fluency in campaign architecture (CBO, ABO, broad testing, Advantage+ shopping) and audience segmentation
• Experience with third-party tracking tools (e.g., RedTrack, Triple Whale, Hyros) and A/B testing tools
• Strong analytical and decision-making skills—comfortable pulling and interpreting data to drive strategy
• Self-starter attitude with a bias toward execution and results; thrives in a remote, high-autonomy environment

Preferred Skills:

• Experience working with affiliate networks, CPA/CPL models, and high-volume landing page funnels
• Familiarity with native ad compliance and white/gray hat scaling strategies
• Ability to provide creative briefs and collaborate with editors, copywriters, and designers
• Experience testing across new Meta placements (Reels, Advantage+ Shopping, Instant Forms)

ASSUMPTION: Candidates with a strong background in Meta media buying and a proven track record of driving results in affiliate marketing environments will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for experienced Meta media buyers in remote roles)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work schedule
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for experienced Meta media buyers in remote roles. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent is a staffing and recruiting company specializing in connecting businesses with top-tier talent in various industries.

Company Size: Activate Talent has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: The company was founded in 2015 and has since grown to become a leading talent acquisition platform.

Company Description:

• Activate Talent aims to revolutionize talent acquisition by streamlining the process and connecting businesses with top-tier talent.
• The company offers a premium talent pool, cutting-edge technology, and exceptional customer service to help businesses boost productivity and cut labor costs.
• Activate Talent is committed to providing a positive and inclusive work environment that fosters diversity, equity, and inclusion.

Company Specialties:

• Recruiting and hiring
• Talent acquisition
• Staffing solutions

Company Website: activatetalent.com

ASSUMPTION: Activate Talent's focus on streamlining the talent acquisition process and connecting businesses with top-tier talent makes it an attractive option for job seekers looking to work with a reputable and innovative company.

📊 Role Analysis

Career Level: This role is suitable for experienced media buyers looking to take on a high-impact, high-autonomy position with significant growth opportunities.

Reporting Structure: The Meta Media Buyer will report directly to the Director of Media Buying and work closely with affiliate and funnel teams to align creatives and optimize campaigns.

Work Arrangement: This is a remote position based in Mexico, with flexible working hours and a focus on results-driven performance.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Meta Media Buyer to take on additional responsibilities or move into a management role.
• Working with a diverse range of clients and industries will provide ample opportunities for learning and professional development.
• The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in Mexico.

ASSUMPTION: This role offers significant growth opportunities for experienced media buyers looking to take on more responsibility and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): Mexico

Geographic Context:

• Mexico is the most populous Spanish-speaking country in the world, with a diverse culture and rich history.
• The country offers a lower cost of living compared to many other regions, making it an attractive option for remote workers.
• Mexico has a vibrant and growing digital marketing industry, with numerous opportunities for professional development and networking.

Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate different time zones and work preferences

ASSUMPTION: Working remotely from Mexico offers a unique blend of cultural experiences, cost savings, and professional opportunities for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final interview with the Director of Media Buying and/or other team members

Key Assessment Areas:

• Technical skills in Meta media buying and campaign optimization
• Data analysis and problem-solving abilities
• Cultural fit and alignment with company values
• Communication and collaboration skills

Application Tips:

• Highlight your experience with Meta media buying and campaign optimization in your resume and cover letter.
• Include specific examples of successful campaigns and the strategies you used to drive results.
• Demonstrate your understanding of the affiliate marketing industry and how your skills align with the role's requirements.
• Showcase your ability to work independently and manage multiple projects simultaneously.

ATS Keywords: Meta media buying, affiliate marketing, ad buying, campaign architecture, creative testing, optimization strategies, performance tracking, data analysis, CAPI implementation, pixel setup, UTM tracking, audience segmentation, A/B testing, self-starter, compliance best practices, creative briefs

ASSUMPTION: The application process for this role will focus on assessing the candidate's technical skills, data analysis abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Meta Ads Manager
• RedTrack
• Triple Whale
• CAPI
• UTM tracking
• A/B testing tools

ASSUMPTION: The tools and technologies required for this role are standard in the Meta media buying industry and can be learned or mastered with relative ease.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Diversity
• Excellence

Work Style:

• Results-driven and data-focused
• Highly autonomous and self-motivated
• Strong communication and collaboration skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a high-autonomy, remote work environment?
• Are you comfortable working with large datasets and making data-driven decisions?
• Do you have a strong understanding of Meta Ads platforms and creative best practices?

ASSUMPTION: Candidates who are highly autonomous, data-driven, and results-oriented will be the best fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing large budgets and high-volume campaigns can be stressful and require strong time management skills.
• Keeping up with platform changes, creative trends, and compliance shifts can be challenging and require continuous learning.
• Working remotely can present unique challenges, such as isolation and distractions at home.
• The affiliate marketing industry can be competitive and fast-paced, with constant pressure to perform and deliver results.

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to navigate them effectively.

📈 Similar Roles Comparison

• This role is similar to other Meta media buying positions, but may offer more autonomy and responsibility due to the high daily ad spend and remote work arrangement.
• The affiliate marketing industry is highly competitive, with numerous opportunities for growth and professional development.
• This role may offer more growth opportunities than similar positions in larger organizations, due to the company's focus on streamlining the talent acquisition process and connecting businesses with top-tier talent.

ASSUMPTION: Candidates should research similar roles in the affiliate marketing industry to better understand the competitive landscape and identify opportunities for growth and professional development.

📝 Sample Projects

• Developing and executing a full-funnel media strategy for a beauty product launch, resulting in a 20% increase in sales and a 15% reduction in CPA.
• Optimizing a financial services campaign using A/B testing and creative optimization, leading to a 30% increase in ROAS and a 25% reduction in CPC.
• Managing a high-volume ecommerce campaign, with daily budgets of $20K+, and achieving a 15% increase in AOV and a 20% reduction in CPA.

ASSUMPTION: Candidates should be prepared to provide specific examples of their experience with Meta media buying and campaign optimization, highlighting their ability to drive results and make data-driven decisions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall media buying strategy?
• How does the company support the professional development and growth of its media buying team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company ensure the quality and compliance of its affiliate marketing campaigns?
• What are the most challenging aspects of working remotely for this role, and how does the company support its remote team members?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your experience with Meta media buying and campaign optimization.
• Write a cover letter explaining how your skills and experience align with the role's requirements and the company's values.
• Prepare for a technical assessment or case study presentation, demonstrating your ability to develop and execute successful Meta Ads campaigns.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.