📌 Core Information
🔹 Job Title: ABM & Events Marketing Manager
🔹 Company: Tecton
🔹 Location: New York, NY | Seattle, WA | San Francisco, CA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 office days per week in SF & NY, 2 days per month in Seattle)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing in-person events and webinars to drive engagement and pipeline
- Leading integrated campaigns across events, paid media, email, and outbound for high-priority accounts
- Collaborating closely with sales, product marketing, and growth teams to bring programs to life
- Managing campaign logistics, tools, and timelines across vendors, stakeholders, and internal teams
ASSUMPTION: This role requires strong organizational skills and the ability to work effectively with multiple teams to deliver high-impact marketing programs.
📋 Key Responsibilities
✅ Plan and execute 8-12 in-person events per year, such as executive dinners, third-party conferences, and field meetups
✅ Own and run 1-2 webinars or virtual events per month in partnership with Product Marketing and Sales
✅ Lead execution of integrated campaigns across events, paid media, email, and outbound, tightly aligned to the Target Account List (TAL)
✅ Manage campaign logistics, tools, and timelines across vendors, stakeholders, and internal teams
✅ Partner closely with SDRs and AEs to ensure strong event follow-up and consistent messaging across channels
✅ Report on MQLs, TAL engagement, and pipeline influence; extract insights and drive improvements over time
ASSUMPTION: This role requires a high level of detail-orientation and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in B2B event or campaign marketing, ideally at a high-growth SaaS company
Required Skills:
- Proven ability to plan and execute events that deliver measurable results (leads, pipeline, ROI)
- Experience running integrated marketing programs across multiple channels (e.g., events, email, paid, webinars)
- Strong cross-functional collaborator—able to work closely with sales, product marketing, and ops
- Hands-on experience with tools like HubSpot, Salesforce, Goldcast (or other webinar platforms), and project management tools like Asana or Notion
- Highly organized, detail-oriented, and motivated to drive real business outcomes
Preferred Skills:
- Experience with ABM strategies and tools
- Familiarity with the tech industry and target account landscape
ASSUMPTION: Candidates with experience in B2B marketing and a strong track record of driving results through events and campaigns are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $131,000 - $157,000 annually for employees based within California & New York
Benefits:
- Medical, dental, vision, life, and 401(K) plans
- Flexible paid time off, 10 paid holidays each calendar year, sick time, and leave of absence as per the FMLA and other relevant leave laws
Working Hours: Full-time, with a hybrid work arrangement (2 office days per week in SF & NY, 2 days per month in Seattle)
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on individual factors such as skills, experience, and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Tecton operates in the tech industry, specifically in the machine learning and data management space. The company's feature platform helps activate data for smarter models and predictions, abstracting away the complex engineering to speed up innovation.
Company Size: Tecton is a fast-growing startup with a distributed team around the world, with offices in San Francisco and New York City. The company has a lean and agile structure, which can provide employees with significant growth opportunities and a strong sense of ownership.
Founded: Tecton was founded by experienced professionals who developed the first Feature Store when they created Uber’s Michelangelo ML platform. The company was founded to bring these same capabilities to every organization in the world.
Company Description:
- Tecton is a remote-friendly company that values diversity and is an equal opportunity employer committed to creating an inclusive environment for all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics.
- The company is funded by leading venture capital firms such as Sequoia Capital, Andreessen Horowitz, and Kleiner Perkins, along with strategic investments from Snowflake and Databricks.
- Tecton's team has years of experience building and operating business-critical machine learning systems at leading tech companies like Uber, Google, Meta, Airbnb, Lyft, and Twitter.
Company Specialties:
- Feature Stores
- Machine Learning Platforms
- Data Activation
- Predictive Modeling
Company Website: tecton.ai
ASSUMPTION: Tecton's focus on innovation and its commitment to creating an inclusive work environment make it an attractive place for marketing professionals looking to grow their careers in the tech industry.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 3-5 years of experience in B2B event or campaign marketing. The role offers significant growth opportunities and the chance to make a significant impact on the company's success.
Reporting Structure: The ABM & Events Marketing Manager will report directly to the VP of Marketing and work closely with sales, product marketing, and growth teams.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to be in the office at least two designated days per week in SF & NY, and two designated days per month in Seattle.
Growth Opportunities:
- As Tecton continues to grow, there will be opportunities for the ABM & Events Marketing Manager to take on more responsibilities and advance their career within the marketing department or the company as a whole.
- This role provides the opportunity to work closely with senior leadership and gain valuable experience in strategic decision-making and program execution.
- The ABM & Events Marketing Manager will have the chance to develop and refine their skills in event planning, integrated marketing campaigns, and stakeholder management.
ASSUMPTION: The ABM & Events Marketing Manager will have ample opportunities to grow both personally and professionally in this role, as Tecton continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: Tecton's offices are modern and collaborative spaces designed to foster creativity and productivity. The company offers a hybrid work arrangement, allowing employees to balance remote work with in-person collaboration.
Office Location(s): San Francisco, New York City, and Seattle
Geographic Context:
- San Francisco and New York City are major tech hubs with a vibrant startup ecosystem, providing ample opportunities for networking and professional growth.
- Seattle is home to several major tech companies and offers a high quality of life with a mix of urban and outdoor activities.
- All three locations offer a diverse range of cultural attractions, culinary experiences, and recreational opportunities.
Work Schedule: Full-time, with a hybrid work arrangement (2 office days per week in SF & NY, 2 days per month in Seattle)
ASSUMPTION: Tecton's hybrid work arrangement and office locations provide employees with the flexibility to balance work and personal responsibilities while enjoying the benefits of a dynamic and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Recruiting Team (30 minutes)
- Interview with the VP of Marketing (60 minutes)
- Interview with the Director of Marketing (60 minutes)
- Final interview with the CEO (60 minutes)
Key Assessment Areas:
- Event planning and execution skills
- Integrated marketing campaign experience
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytics
Application Tips:
- Highlight your experience with B2B event or campaign marketing and provide specific examples of successful programs you've executed.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Be prepared to discuss your approach to integrated marketing campaigns and how you've driven results through multiple channels.
ATS Keywords: B2B Marketing, Event Planning, Campaign Management, Integrated Marketing, Collaboration, Lead Generation, Data Analysis, Project Management, HubSpot, Salesforce, Webinars, Detail-Oriented, Communication, Pipeline Management, Marketing Automation, Stakeholder Management
ASSUMPTION: Tecton's interview process is designed to assess candidates' skills and cultural fit, with a focus on event planning, integrated marketing campaign experience, and cross-functional collaboration.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Goldcast (or other webinar platforms)
- Asana or Notion
ASSUMPTION: Tecton uses a variety of marketing tools to streamline workflows and improve collaboration. Candidates should have experience with these tools or be willing to learn them quickly.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Growth mindset
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
- Are you an effective communicator and collaborator, able to work closely with multiple teams to deliver results?
- Do you have a strong growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Tecton values candidates who are innovative, collaborative, and results-driven, with a strong commitment to customer-centricity and a growth mindset.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to be adaptable and comfortable with change.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- The role requires strong organizational skills and the ability to manage multiple projects simultaneously, which may be challenging for candidates who struggle with time management or prioritization.
- The competitive nature of the tech industry may present challenges in terms of standing out and making an impact in the market.
ASSUMPTION: Tecton's fast-paced and dynamic environment, hybrid work arrangement, and competitive industry may present challenges for some candidates, but also offers significant opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a greater emphasis on event planning and integrated marketing campaigns, with a focus on driving results through multiple channels.
- In the tech industry, this role is similar to other ABM or field marketing positions, but may require more experience with event planning and execution.
- Career-wise, this role offers significant growth opportunities and the chance to make a significant impact on the company's success, with potential paths to advancement within the marketing department or the company as a whole.
ASSUMPTION: This role offers a unique blend of event planning, integrated marketing, and cross-functional collaboration, with significant growth opportunities for the right candidate.
📝 Sample Projects
- Planning and executing a successful executive dinner event, with a high attendance rate and positive feedback from attendees
- Leading an integrated marketing campaign that combines content, paid, email, and outbound tactics to drive engagement and pipeline for a high-priority account
- Managing the logistics and timelines for a webinar series, with a focus on maximizing attendance and minimizing no-shows
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the ABM & Events Marketing Manager role at Tecton.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to ABM and how this role fits into that strategy?
- How does Tecton support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tecton measure the success of its marketing programs, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the marketing department and the company as a whole, and how can this role help address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on event planning, integrated marketing campaigns, and cross-functional collaboration.
- Prepare for your interviews by researching Tecton's company culture, values, and approach to ABM, as well as the key priorities for this role in the first 30, 60, and 90 days.
- Follow up with the Recruiting Team after your interviews to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
