📌 Core Information
🔹 Job Title: Account Director, Social
🔹 Company: Daniel J Edelman Holdings
🔹 Location: Multiple locations (Calgary, Montreal, Ottawa, Vancouver, Toronto)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site (multiple locations)
🚀 Job Overview
Key aspects of this role include:
- Leading digital and integrated programs for a long-standing client
- Mentoring teams and driving new business growth
- Developing and executing digital and content strategies
- Managing client relationships and advising on communications solutions
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and client management skills. The ideal candidate will have a strong background in digital marketing and a proven track record in client service.
📋 Key Responsibilities
✅ Oversee teams to develop brilliant digital content (creative, production)
✅ Lead, line-manage, motivate, and inspire your team
✅ Manage briefs from start-to-finish, ensuring successful delivery to deadlines across multiple campaigns
✅ Build strong relationships with primarily with clients and operate as day-to-day client contact
✅ Develop a full understanding of the client’s business, strategies, objectives, brand, audiences and challenges, advising on the communications solution that best meets their needs, with a view to becoming their trusted adviser
✅ Liaise with clients and manage expectations
✅ Lead client conversations around annual fee and scoping
✅ Own and grow inter-agency and cross-agency relationships
✅ Work in partnership with senior clients to develop annual strategies
✅ Lead by example; demonstrate strong work ethic, creative abilities and industry expertise
✅ Match project tasks with opportunities for development of the team
✅ Grow Edelman’s digital business in Canada with both new and existing clients
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills to manage multiple projects and teams simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 6 to 8 years of related experience in digital marketing/advertising
Required Skills:
- Proven experience in digital marketing and client service
- Strong project management skills
- Excellent communication and interpersonal skills
- Ability to manage large projects, budgets, and teams simultaneously
- Deep understanding of social content production and interactive processes
- Knowledge of CRM, web, and user journey
- Commercially driven with experience handling budgets and timelines
- Proven business development experience and success
- Resource management skills and ability to handle complex/sensitive issues
Preferred Skills:
- Experience with specific CRM platforms (e.g., Salesforce, HubSpot)
- Fluency in French (for Montreal location)
ASSUMPTION: Candidates with a strong portfolio of digital campaigns and a demonstrated ability to grow client relationships will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 CAD per year (based on industry standards for a mid-level marketing role in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Marketing
Company Size: Small (2-10 employees)
Founded: 1952 (headquarters in Los Angeles, California)
Company Description:
- Edelman is a global communications firm that partners with businesses and organizations to evolve, promote, and protect their brands and reputations
- They provide a range of services, including public relations, marketing, digital marketing, and branding
- Their mission is to be the leading global communications firm, engaged in issues at the intersection of business and society, creating powerful ideas that move people and achieve lasting commercial results
Company Specialties:
- Public Relations
- Marketing
- Digital Marketing
- Branding
- Crisis Communications
Company Website: edelman.com
ASSUMPTION: Edelman is a well-established company with a strong reputation in the communications industry. They value diversity, inclusion, and authenticity in their workplace.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Vice President of Digital
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to advance to a senior leadership role within the digital team
- Opportunities to work on diverse client projects and gain exposure to different industries
- Chance to develop and mentor junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being
Office Location(s): Calgary, Montreal, Ottawa, Vancouver, Toronto
Geographic Context:
- Calgary: A major city in Alberta, known for its energy industry and outdoor lifestyle
- Montreal: A bilingual city in Quebec, known for its cultural scene and tech industry
- Ottawa: The capital city of Canada, known for its government institutions and tech industry
- Vancouver: A coastal city in British Columbia, known for its natural beauty and tech industry
- Toronto: The largest city in Canada, known for its diverse industries and cultural scene
Work Schedule: Full-time, with flexibility for project demands and potential overtime during busy periods
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage their time effectively to meet project deadlines.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing and content strategy expertise
- Client management and communication skills
- Project management and organizational skills
- Cultural fit and alignment with Edelman's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your digital marketing campaigns and be ready to discuss your approach to strategy, execution, and results
- Research Edelman's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Digital Marketing, Content Strategy, Client Service, Project Management, Team Leadership, Social Media, CRM, User Journey, Business Development
ASSUMPTION: Edelman uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with relevant digital marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Boldness is possibility
- Empathy is progress
- Curiosity is momentum
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering results for clients
Self-Assessment Questions:
- How do you demonstrate boldness in your approach to digital marketing campaigns?
- Can you provide an example of how you've shown empathy in a client relationship or project?
- How do you stay curious and continue to learn and grow in your role?
ASSUMPTION: Edelman places a strong emphasis on cultural fit and values-driven behavior. Candidates should be prepared to discuss how their personal values align with the company's core values.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously can be demanding and require strong organizational skills
- Working with diverse clients and industries may require quick adaptation and learning
- Balancing client needs with internal team dynamics can be challenging
- Occasional travel may be required for client meetings or industry events
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Account Executive or Account Manager position in a digital marketing agency, but with a stronger focus on digital and content strategy
- Unlike some agency roles, this position offers the opportunity to work with a long-standing client and drive strategic growth for the account
- Career progression in this role could lead to a senior leadership position within the digital team or a move into a client-facing business development role
ASSUMPTION: Candidates should research similar roles in digital marketing agencies to understand the unique aspects of this opportunity at Edelman.
📝 Sample Projects
- Developing and executing a social media campaign for a major consumer brand launch
- Managing a team to create and deliver a content series for a B2B client, driving lead generation and thought leadership
- Collaborating with cross-functional teams to create a comprehensive digital strategy for a non-profit organization, including website redesign, SEO, and social media
ASSUMPTION: The ideal candidate will have experience working on diverse digital marketing projects and be able to discuss their approach to strategy, execution, and results.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital strategy for the agency?
- What are the biggest challenges facing the client's industry, and how can this role help address them?
- How does Edelman support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Edelman measure the success of its digital campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their ability to think strategically about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your digital marketing campaigns and be ready to discuss your approach to strategy, execution, and results
- Research Edelman's company culture and be prepared to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
