Account Executive, Sales

📌 Core Information

🔹 Job Title: Account Executive, Sales

🔹 Company: Nexstar Media Group, Inc.

🔹 Location: Shreveport, Louisiana, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Sales & Marketing, 💼 Account Management

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Generating advertising revenue through established agencies and new prospects
• Developing personalized advertising solutions for local businesses
• Maintaining current accounts while expanding the client base
• Facilitating ad creation with the production team

ASSUMPTION: The role emphasizes a mix of maintaining existing client relationships and acquiring new ones, necessitating strong interpersonal and sales skills.

📋 Key Responsibilities

✅ Prospect, qualify, develop, close, and grow advertising business opportunities

✅ Identify new clients while maintaining a robust pipeline of leads

✅ Make in-person sales calls on existing and prospective clients

✅ Conduct in-depth needs analysis to understand each client's advertising goals

✅ Develop and present customized advertising solutions

✅ Maintain existing accounts and develop new ones

✅ Responsible for order entry, contracts, follow-up, and collections

✅ Facilitate the creation of advertisements with the production team

✅ Other duties as assigned

ASSUMPTION: Responsibilities suggest a need for flexibility and multitasking skills in a dynamic sales environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or equivalent experience

Experience: At least one year of business-to-business sales experience, preferably in digital marketing or media

Required Skills:

• Proficiency with MS Office products
• Excellent communication and negotiation skills
• Independent judgment with planning and organizational ability

Preferred Skills:

• Experience in digital marketing platforms
• Understanding of media sales dynamics

ASSUMPTION: Preferred skills suggest the value placed on digital marketing knowledge specific to the media industry.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive in the broadcast media sector for experienced sales roles

Benefits:

• Health insurance
• Retirement plans
• PTO and flexible schedules

Working Hours: 40 hours per week

ASSUMPTION: The compensation is likely tied to performance metrics, considering the sales nature of the role.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution, offering significant market reach

Company Size: 10,001+ employees, indicating a stable and resourceful workplace environment

Founded: 1996, with a substantial history in media advancement

Company Description:

• Diverse media company with local and national influence
• Operates more than 200 television stations across U.S. markets
• Engages in digital platform expansion as a Top 10 U.S. digital news source

Company Specialties:

• Local television broadcasting
• Digital media presence
• Diverse content production

Company Website: http://www.nexstar.tv

ASSUMPTION: The company's resources and scale provide employees with varied career paths and training opportunities.

📊 Role Analysis

Career Level: Entry to early mid-level position with opportunities for growth in media sales

Reporting Structure: Likely reports to a regional sales manager or director

Work Arrangement: On-site, emphasizing face-to-face client engagement

Growth Opportunities:

• Advancement into senior sales positions
• Potential transition to media strategy roles
• Leadership roles in larger markets

ASSUMPTION: The career progression paths are nurtured by the company's expansive network and diverse markets.

🌍 Location & Work Environment

Office Type: Traditional office settings mixed with local site visits

Office Location(s): Based in Shreveport, LA, with potential for regional travel

Geographic Context:

• Accessible market area with diverse business opportunities
• Cultural hub with advanced media presence
• Rich history and community engagement potential

Work Schedule: Primarily standard business hours with flexibility for client meetings and travel

ASSUMPTION: The work environment is designed to facilitate dynamic client interaction and relationship building.

💼 Interview & Application Insights

Typical Process:

• Initial phone screening
• In-person or video interview with sales manager
• Final interview with regional executives

Key Assessment Areas:

• Sales acumen and strategy
• Client relationship management skills
• Problem-solving capability under pressure

Application Tips:

• Highlight past sales achievements
• Demonstrate understanding of media and advertising trends
• Showcase ability to develop client-centric solutions

ATS Keywords: Sales, Digital Marketing, Client Management, Advertising Solutions, Prospecting

ASSUMPTION: Nexstar values proactive candidates able to articulate understanding of local media landscapes.

🛠️ Tools & Technologies

• MS Office Suite
• CRM software (e.g., Salesforce)
• Digital advertising platforms

ASSUMPTION: Familiarity with these tools complements the role's digital and client engagement focus.

👔 Cultural Fit Considerations

Company Values:

• Commitment to local communities
• Innovation in media solutions
• Teamwork and collaboration

Work Style:

• Collaborative and team-oriented
• Adaptability to fast-paced environments
• Result-driven and client-focused

Self-Assessment Questions:

• Am I comfortable with meeting sales targets?
• Can I manage client relationships effectively?
• Am I adaptable to evolving media technology?

ASSUMPTION: Candidates who value community engagement and innovation will excel in this role.

⚠️ Potential Challenges

• Meeting aggressive sales targets
• Navigating competitive media markets
• Balancing multiple client needs effectively
• Adapting to rapid technological changes

ASSUMPTION: Effective challenge management is crucial for persistence and long-term success in this role.

📈 Similar Roles Comparison

• Compared to other media sales roles, this position emphasizes local engagement
• Offers cross-platform sales experience
• Requires proficiency in both traditional and digital media

ASSUMPTION: This role is ideal for individuals looking to blend traditional sales methods with modern digital strategies.

📝 Sample Projects

• Developing a targeted ad campaign for a local business
• Executing a cross-media promotional strategy
• Creating a comprehensive media buying plan

ASSUMPTION: These projects showcase the role’s need for creativity and strategic planning.

❓ Key Questions to Ask During Interview

• How does Nexstar measure sales success?
• What tools does the company provide to achieve sales targets?
• How does the company support professional growth?
• What are the team dynamics within the sales department?
• How does the company stay ahead of digital media trends?

ASSUMPTION: Understanding these aspects will provide insight into the expectations and support at Nexstar.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Provide a detailed resume highlighting relevant experiences
• Prepare a portfolio of past advertising sales successes
• Ensure your LinkedIn profile reflects skills pertinent to this role
• Be ready to discuss your approach to client management in the interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.