Account Manager/Media Buyer for a Marketing Agency (US-Based/Remote)

📌 Core Information

🔹 Job Title: Account Manager/Media Buyer for a Marketing Agency (US-Based/Remote)

🔹 Company: Paired

🔹 Location: Argentina (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (US-Based)

🚀 Job Overview

Key aspects of this role include:

• Managing client relationships and understanding their advertising needs
• Developing and executing media plans tailored to clients’ goals
• Effective budget management and allocation
• Negotiating and purchasing advertising space/time across various platforms
• Staying updated on industry trends and emerging technologies

ASSUMPTION: This role requires a balance of client-facing communication and analytical skills to effectively manage advertising campaigns and client relationships.

📋 Key Responsibilities

✅ Build and maintain strong relationships with clients to understand their advertising needs and objectives

✅ Develop and execute media plans tailored to clients’ goals, including selecting appropriate media channels

✅ Manage advertising budgets effectively, ensuring optimal allocation of funds across different media

✅ Negotiate and purchase advertising space and time on various platforms, including television, radio, print, and digital media

✅ Conduct market research to identify target audiences, analyze competitive landscape, and assess media performance

✅ Track and evaluate the performance of advertising campaigns, making adjustments as necessary to improve results

✅ Prepare detailed reports for clients on campaign performance, insights gained, and future recommendations

✅ Work closely with creative teams, strategists, and vendors to ensure campaigns are executed smoothly and effectively

✅ Stay updated on industry trends, emerging technologies, and changes in consumer behavior to inform media strategies

✅ Address any issues that arise during campaigns, ensuring client satisfaction and campaign success

ASSUMPTION: The role may require occasional weekend or evening work to meet client deadlines or attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field

Experience: Proven experience (2-5 years) working for a landscaping/hardscaping lead-gen business

Required Skills:

• Proven experience in account management and media buying
• Strong understanding of Meta/Google ads
• Familiarity with established guidelines for working ad campaigns in niche
• Excellent communication and client relationship management skills
• Strong analytical and problem-solving skills

Preferred Skills:

• Bilingual or multilingual skills (English/Spanish)
• Experience working remotely for a US-based company

ASSUMPTION: Candidates with experience in digital marketing or advertising agencies may also be considered.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (based on experience and performance)

Benefits:

• Competitive salary
• Performance bonuses

Working Hours: Full-time (40 hours/week), with flexibility for occasional remote work

ASSUMPTION: The salary range is estimated based on industry standards for mid-level account managers in the marketing and advertising field, considering the remote nature of the role and the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a global staffing and recruiting agency specializing in connecting remote talent with great companies worldwide.

Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment.

Founded: 2023, with a focus on providing great jobs to talented people, no matter where they are located.

Company Description:

• Paired connects companies with top-tier talent globally, focusing on creative and design roles.
• The company takes a personalized, consultative approach to recruitment, understanding clients' unique needs and tailoring the search and selection process accordingly.
• Paired is known for its ability to identify and attract the best candidates for its clients.

Company Specialties:

• Talent consulting
• Global staffing and recruiting
• Remote work solutions

Company Website: https://www.paired.so/

ASSUMPTION: Paired's small size may provide opportunities for close collaboration with leadership and a more significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company or the broader marketing industry.

Reporting Structure: The Account Manager/Media Buyer role may report directly to the Marketing Director or a similar leadership position within the client's organization.

Work Arrangement: Remote (US-Based), with occasional flexibility for working with clients in different time zones.

Growth Opportunities:

• Progression to senior account management or leadership roles within the client's organization or Paired.
• Expanding skills and expertise in digital marketing, advertising, or related fields.
• Potential opportunities to work with diverse clients and industries, gaining broad experience in account management and media buying.

ASSUMPTION: The remote nature of the role may offer opportunities for a better work-life balance and the ability to work with a diverse range of clients and industries.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required.

Office Location(s): Argentina (Remote)

Geographic Context:

• Argentina is in the Eastern Standard Time (EST) time zone, which may require occasional adjustments to work hours to accommodate clients in different time zones.
• The country has a diverse culture and may offer opportunities to work with clients from various backgrounds and industries.
• Argentina's strong focus on education and technology may provide a supportive environment for professional growth and development.

Work Schedule: Full-time (40 hours/week), with flexibility for occasional remote work and adjustments to accommodate client needs.

ASSUMPTION: The remote work environment may require strong self-motivation, time management, and communication skills to succeed in the role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with Paired's recruitment team
• Interview with the client's marketing or leadership team
• Background check and onboarding

Key Assessment Areas:

• Communication and client relationship management skills
• Understanding of advertising and media buying principles
• Analytical and problem-solving skills
• Cultural fit and alignment with Paired's and the client's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the client's industry and advertising needs in your application materials.
• Prepare examples of successful advertising campaigns you've managed or contributed to in the past.

ATS Keywords: Account Management, Media Buying, Client Relationship Management, Advertising, Media Planning, Budget Management, Negotiation, Market Research, Campaign Performance Tracking, Creative Collaboration, Industry Trends Awareness, Problem Solving, Meta Ads, Google Ads, Lead Generation, Advertising Strategy

ASSUMPTION: The application process may vary depending on the client's specific requirements and preferences.

🛠️ Tools & Technologies

• Advertising platforms (Meta Ads, Google Ads, etc.)
• Media planning and buying software (e.g., Strata, Mediaocean)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required may vary depending on the client's organization and preferences.

👔 Cultural Fit Considerations

Company Values:

• Global perspective
• Collaboration and teamwork
• Adaptability and continuous learning

Work Style:

• Remote-friendly and flexible
• Results-driven and accountable
• Strong communication and collaboration skills

Self-Assessment Questions:

• How do you approach building and maintaining strong relationships with clients from diverse backgrounds and industries?
• Can you provide an example of a successful advertising campaign you've managed, and how you adapted to changes or challenges during its execution?
• How do you stay updated on industry trends and emerging technologies, and how do you incorporate this knowledge into your work?

ASSUMPTION: Paired values candidates who are adaptable, collaborative, and committed to continuous learning and professional development.

⚠️ Potential Challenges

• Managing client expectations and ensuring campaign success in a remote work environment
• Adapting to the unique needs and preferences of various clients and industries
• Balancing multiple client priorities and deadlines
• Occasional time zone differences and adjustments to work hours

ASSUMPTION: The remote nature of the role may present unique challenges, but it also offers opportunities for flexibility and work-life balance.

📈 Similar Roles Comparison

• Unlike traditional in-house account management roles, this position offers the opportunity to work with a diverse range of clients and industries, providing broad experience and exposure to various advertising strategies.
• Compared to other remote account management roles, this position may offer more flexibility in work hours and the ability to work with clients in different time zones.
• Career progression in this role may involve advancing to senior account management or leadership positions within the client's organization or Paired, or exploring opportunities in related fields such as digital marketing or advertising.

ASSUMPTION: The unique aspects of this role, such as its remote nature and focus on client diversity, may offer distinct advantages and challenges compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive media plan for a landscaping/hardscaping lead-gen business, including targeted advertising on Meta and Google platforms
• Managing a successful advertising campaign for a client in the technology industry, optimizing performance and maximizing return on investment
• Collaborating with creative teams and vendors to produce high-quality advertising materials that align with the client's brand and objectives

ASSUMPTION: The specific projects and campaigns managed in this role will depend on the client's unique needs and advertising goals.

❓ Key Questions to Ask During Interview

• How does the client's organization support remote work and collaboration?
• What are the key priorities and objectives for the advertising campaigns in this role?
• How does the client's organization approach client relationship management and account growth?
• What opportunities are there for professional development and growth within the client's organization or Paired?
• How does the client's organization adapt to changes in the advertising landscape and emerging technologies?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful advertising campaigns you've managed or contributed to in the past
• Follow up with Paired's recruitment team within one week of submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.