Growth Marketer (m/f/d) - US Expansion
Usercentrics GmbH📌 Core Information
🔹 Job Title: Growth Marketer (m/f/d) - US Expansion
🔹 Company: Usercentrics GmbH
🔹 Location: Buenos Aires, Argentina (Hybrid)
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a Growth Marketer focused on US Expansion at Usercentrics, you'll be a key player in accelerating the company's product-led growth strategy in the American market. Working within a cross-functional growth team, you'll implement, optimize, and scale growth tactics to drive user acquisition, activation, and retention for Usercentrics' data privacy and privacy-led marketing solutions. This role blends strategic thinking with hands-on execution to improve the self-serve customer journey and conversion funnel.
ASSUMPTION: Based on the description mentioning "embedded in our cross-functional growth team" and the focus on "execution," this appears to be a hands-on growth marketing role rather than a strategic oversight position, though it does involve strategic elements.
📋 Key Responsibilities
- ✅ Develop and execute growth strategies to accelerate self-serve adoption and expansion in the US market
- ✅ Optimize the Product-Led Growth (PLG) funnel, focusing on onboarding, free-to-paid conversions, and cross-selling
- ✅ Build and execute scalable, personalized nurture flows using marketing automation and CRM tools
- ✅ Run growth experiments across organic, paid, and product-led channels (SEO, content, in-app messaging, email, referral programs)
- ✅ Collaborate with cross-functional growth pods to improve in-product experiences driving self-serve conversions
- ✅ Use data-driven insights to identify high-intent users, improve funnel metrics, and refine messaging
- ✅ Monitor US market trends, competitor strategies, and user behavior to refine acquisition tactics
- ✅ Foster a test-and-learn culture to continuously iterate on self-serve strategies
ASSUMPTION: No assumptions made; all responsibilities are clearly stated in the original listing.
🎯 Required Qualifications
Education: Not specified
Experience: Proven track record of executing growth strategies for PLG and self-serve SaaS businesses, ideally with US expansion experience
Skills:
- Experience with marketing automation, lifecycle marketing, and CRM tools (e.g., Pardot, Salesforce)
- Deep understanding of PLG motion, including onboarding optimization and product adoption
- Strong analytical skills to translate data into actionable insights and experiments
- Hands-on experience with A/B testing, funnel optimization, and behavioral segmentation
- Knowledge of US-specific buyer behavior and digital marketing trends in B2B SaaS
ASSUMPTION: While no specific education requirements are mentioned, given the nature of the role and required skills, it's likely that candidates would be expected to have a bachelor's degree or equivalent experience in marketing, business, or a related field.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible working hours
- Hybrid working arrangements
- Possibility of workcations (per company policy)
- Personal development budget
- Job-related language courses
- Regular team events
- Additional location-dependent benefits
Industry Comparison: Not specified
ASSUMPTION: Based on similar Growth Marketing roles focused on US expansion in the SaaS industry, this position likely offers competitive compensation for the Argentinian market, potentially with additional considerations for the role's international focus. The benefits package appears comprehensive compared to industry standards.
📌 Applicant Insights
🔍 Company Context
Industry Position: Usercentrics is described as a "global leader in data privacy and privacy-led marketing solutions," operating in the privacy technology sector where regulatory compliance and marketing effectiveness intersect.
Company Size: Not specified
Company Stage: Based on the expansion focus and established offices in multiple European locations (Munich, Copenhagen, Odense, Lisbon, Prague) plus the new focus on US expansion, Usercentrics appears to be in a growth/scale-up stage.
ASSUMPTION: The company size is not explicitly mentioned, but given the multiple international offices and the focus on global expansion, it's likely a mid-sized company in the growth phase, possibly with 100-500 employees, though this is purely speculative.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: The role is embedded in cross-functional growth pods that include product managers, engineers, designers, and data analysts
Growth Opportunities: US market expansion focus suggests potential for significant impact and visibility within the organization
ASSUMPTION: The career level is inferred from the required "proven track record" and depth of specialized experience needed. While not explicitly stated, this appears to be a mid to senior-level marketing position given the strategic importance of US expansion and the complexity of the responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid in Buenos Aires (minimum of 2 days a week from the office)
Geographic Context: Buenos Aires is Argentina's largest city and a growing tech hub in Latin America, offering a lower cost of living compared to US tech centers while maintaining a vibrant urban environment
Work Schedule: Flexible working hours with the requirement to be in office at least 2 days per week
Regional Considerations: The role's focus on US expansion may require understanding of time zone differences and cultural nuances between Latin American and US business practices
ASSUMPTION: While the job mentions a hybrid arrangement with minimum office attendance, the emphasis on "flexible working hours" suggests the company values work output over strict schedules, which aligns with modern tech company cultures.
💼 Interview & Application Insights
Typical Process: SaaS growth marketing roles typically involve multiple interview rounds, including initial screening, marketing strategy assessment, cross-functional team interviews, and possibly a growth case study or presentation
Key Assessment Areas: Growth marketing expertise, analytical skills, experience with PLG motions, understanding of US market dynamics, and proven ability to impact acquisition and conversion metrics
Application Tips: Highlight quantifiable results from previous growth initiatives, demonstrate familiarity with the full marketing funnel, showcase experience with relevant marketing automation tools, and emphasize understanding of privacy-conscious marketing approaches
ATS Keywords: PLG, growth marketing, SaaS marketing, user acquisition, conversion optimization, marketing automation, CRM, Pardot, Salesforce, funnel optimization, A/B testing, US market expansion, data privacy
ASSUMPTION: These interview insights are based on standard practices for similar growth marketing positions in SaaS companies. The actual process at Usercentrics may vary.
🛠️ Tools & Technologies
- Marketing Automation Platforms (mentioned: Pardot)
- CRM Systems (mentioned: Salesforce)
- Analytics and Data Visualization Tools
- A/B Testing Platforms
- SEO Tools
- Email Marketing Software
- In-app Messaging Platforms
- User Behavior Analytics Tools
ASSUMPTION: Beyond Pardot and Salesforce which are explicitly mentioned, the other tools are standard for growth marketing roles focused on the responsibilities outlined. The specific tools Usercentrics uses for these functions are not specified in the listing.
👔 Cultural Fit Considerations
Company Values: The listing emphasizes creativity, collaboration, purpose, and making a positive impact. Usercentrics positions itself as believing "there is no need for a trade-off between growth and privacy compliance."
Work Style: The role appears to value both independent execution and cross-functional collaboration. The mention of "cross-functional growth pods" and a "test-and-learn culture" suggests an environment that values experimentation, data-driven decision making, and teamwork.
Self-Assessment:
- Am I comfortable working in a fast-paced growth environment focused on continuous optimization?
- Do I thrive in cross-functional teams where marketing intersects with product and engineering?
- Am I passionate about the balance between data-driven business and privacy compliance?
- Can I adapt strategies for different cultural contexts (specifically US vs European markets)?
- Do I enjoy a test-and-learn approach that requires rapid iteration and analysis?
ASSUMPTION: The work style insights are inferred from the team structure and responsibilities mentioned. The company appears to value agility and experimentation based on the growth marketing focus and "test-and-learn culture" reference.
⚠️ Potential Challenges
- Navigating cultural and regulatory differences between European and US markets in the privacy space
- Balancing multiple growth experiments across various channels while maintaining focus on key metrics
- Coordinating with cross-functional team members who may have different priorities and workflows
- Managing the complexity of a self-serve PLG motion while aligning with broader company strategies
- Working across potential time zone differences when collaborating with US-based stakeholders
ASSUMPTION: These challenges are inferred based on the international nature of the role, the cross-functional collaboration requirement, and the inherent complexity of growth marketing across multiple channels in a regulated industry like privacy technology.
📈 Similar Roles Comparison
This Growth Marketer role differs from standard marketing positions by its specific focus on PLG (Product-Led Growth) and US market expansion. Unlike traditional digital marketers who might focus broadly on brand awareness, this role emphasizes conversion optimization and self-serve user journeys. Compared to a Growth Product Manager, this role has more marketing execution responsibility but still requires close product collaboration. Unlike a Regional Marketing Manager, it's more focused on the user acquisition and conversion funnel rather than comprehensive regional marketing strategy.
ASSUMPTION: This comparison is based on standard industry definitions of growth marketing roles versus other marketing specializations and how they typically differ in SaaS companies.
📝 Sample Projects
- Designing and implementing a series of A/B tests to optimize the free-to-paid conversion path, resulting in improved conversion rates
- Creating targeted email nurture campaigns based on user behavior segments to guide users to activation milestones
- Collaborating with product teams to implement and test in-app messaging that drives feature adoption and usage
- Analyzing and optimizing the onboarding flow to reduce friction points and increase completion rates
- Developing and testing US-specific landing pages and messaging to improve acquisition from targeted channels
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description. The actual projects may vary depending on company priorities and specific growth targets.
❓ Key Questions to Ask During Interview
- What are the specific growth targets for the US expansion, and how is success currently measured for the self-serve PLG motion?
- How does the cross-functional growth pod operate day-to-day, and what is the collaboration process between marketing, product, and engineering?
- What are the biggest challenges you've encountered so far in expanding Usercentrics' presence in the US market?
- How does the company balance privacy-first principles with aggressive growth targets?
- What does the experimentation framework look like at Usercentrics, and how are decisions made about which experiments to prioritize?
- How does Usercentrics differentiate itself from competitors in the US market, and how does that inform the growth strategy?
ASSUMPTION: These questions are suggested based on the role description and company focus. They should be tailored based on the specific interview stage and previous conversations with the company.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize Your Resume: Customize your resume to highlight relevant growth marketing experience, particularly in PLG, SaaS, and US market contexts. Include keywords like "PLG," "growth marketing," "user acquisition," "funnel optimization," and specific tools like "Pardot" and "Salesforce."
- Prepare Your Portfolio: Compile metrics and case studies from previous growth initiatives, focusing on conversion improvements, successful A/B tests, and channel performance data.
- Research Usercentrics: Familiarize yourself with Usercentrics' products, privacy technology market positioning, and competitive landscape, especially in the US market.
- Connect with Team Members: Reach out to current Usercentrics employees on LinkedIn, particularly those in marketing or growth roles, to gain insights into the company culture and growth team dynamics.
- Prepare for Technical Questions: Be ready to discuss specific growth frameworks, funnel optimization techniques, and how you approach data-driven experimentation.
- Emphasize Cultural Alignment: In your application and interviews, highlight your interest in Usercentrics' vision of balancing growth with privacy compliance, and your alignment with their collaborative approach.