Account Sales Director, Agencies

📌 Core Information

🔹 Job Title: Account Sales Director, Agencies

🔹 Company: NielsenIQ

🔹 Location: Remote, Los Angeles, CA, United States

🔹 Job Type: Full-time

🔹 Category: Sales

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Prospecting and networking to develop new business opportunities
• Negotiating annual or multi-year renewals and maximizing upsell opportunities
• Consulting with clients to understand their needs and provide tailored solutions
• Achieving annual revenue goals through effective sales strategies

ASSUMPTION: This role requires a strong sales background, preferably in market research or a related field, with a proven track record of success selling to agencies.

📋 Key Responsibilities

✅ Responsible for prospecting, networking, and developing new business opportunities in designated markets.

✅ Negotiate annual or multi-year renewals for existing accounts, while maximizing upsell and driving growth opportunities.

✅ Consult with clients and uncover how they currently use consumer insights and where the MRI-Simmons offerings might fill voids.

✅ Through a consultative approach, generate revenue and achieve annual goals by selling and upselling syndicated and custom solutions.

✅ Communicate effectively with clients both written and orally and provide excellent customer support.

✅ Develop insightful presentations and educate clients on current MRI-Simmons capabilities and resources.

✅ Develop and execute strategic sales plans for assigned territories and/or vertical industries.

ASSUMPTION: The role requires a balance of proactive outreach, consultative selling, and account management skills to succeed in this position.

🎯 Required Qualifications

Education: Bachelor's degree with a concentration in Communications, Marketing, or Media is a plus.

Experience: Minimum 6 years of selling market research (syndicated or custom) to agencies.

Required Skills:

• Excellent organizational and communication skills with attention to detail
• Proven ability to present and tell a story with data
• Expertise in selling syndicated research products directly to agencies
• Thorough understanding of the Digital Marketing ecosystem
• Strong PowerPoint and Excel skills
• Strong Salesforce or similar CRM system skills

Preferred Skills:

• Experience with NielsenIQ or similar market research companies
• Fluency in additional languages

ASSUMPTION: Candidates with experience in digital marketing, data sales, and a strong rolodex of agency contacts will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $62,000.00 - $120,000.00 per year. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.

Benefits:

• Comprehensive healthcare plan (medical, Rx, dental, and vision)
• Flexible spending accounts and a Health Savings Account (including company contributions)
• Life and AD&D insurance
• 401(k) retirement plan including company matching contributions
• Disability insurance
• Tuition Reimbursement
• Discretionary paid time off program and 11 paid holidays
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. They operate in over 100 markets, covering more than 90% of the world’s population.

Company Size: NielsenIQ has 10,001+ employees, making it an enterprise-level organization. This means applicants can expect a well-established company culture, extensive resources, and opportunities for career growth.

Founded: NielsenIQ was founded in 1923 and has since grown to become a leading provider of consumer insights and data-driven solutions.

Company Description:

• NielsenIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• Their comprehensive retail read and advanced analytics through state-of-the-art platforms deliver the Full View™, providing clients with the insights they need to make informed decisions.
• NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: NielsenIQ Digital Commerce

ASSUMPTION: NielsenIQ's focus on digital commerce and consumer intelligence makes it an attractive employer for professionals interested in data-driven insights and innovative solutions.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise and experience in sales and market research.

Reporting Structure: The Account Sales Director will report directly to the Head of Agency Sales and work closely with cross-functional teams to achieve annual revenue goals.

Work Arrangement: This role is remote-friendly, with the expectation of traveling to clients as needed.

Growth Opportunities:

• Proven success in this role may lead to opportunities for advancement within NielsenIQ's sales organization.
• The company's global presence offers opportunities for international assignments or working with diverse teams.
• NielsenIQ's commitment to professional development and training provides opportunities for skill-building and career growth.

ASSUMPTION: Candidates with a strong sales background and a desire to grow within a global organization will find this role appealing for its growth opportunities and potential for career advancement.

🌍 Location & Work Environment

Office Type: Remote-friendly, with a flexible working environment.

Office Location(s): Los Angeles, CA, United States

Geographic Context:

• The Los Angeles metropolitan area is the second-largest in the United States, offering a diverse range of cultural, recreational, and professional opportunities.
• Los Angeles is a major hub for the entertainment industry, with a thriving arts and culture scene.
• The city's Mediterranean climate and coastal location make it an attractive place to live and work.

Work Schedule: Full-time, with flexibility for remote work and the expectation of traveling to clients as needed.

ASSUMPTION: The remote-friendly work arrangement and flexible working environment provide candidates with the opportunity to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final interview with the Head of Agency Sales
• Background check and offer extension

Key Assessment Areas:

• Sales skills and experience
• Market research knowledge and expertise
• Client management and communication skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with NielsenIQ's values

Application Tips:

• Tailor your resume and cover letter to highlight your sales experience, market research background, and relevant skills.
• Prepare examples of your sales achievements, client success stories, and problem-solving strategies to demonstrate your qualifications during the interview.
• Research NielsenIQ's company culture and values to ensure a strong fit and alignment with your personal goals and work style.

ATS Keywords: Sales, market research, digital marketing, data sales, client management, negotiation, presentation skills, communication skills, organizational skills, consultative selling, CRM skills, PowerPoint, Excel, networking, business development, strategic planning, agency sales, account management, upselling, cross-selling, client retention

ASSUMPTION: Applicants should focus on demonstrating their sales skills, market research expertise, and client management experience throughout the application and interview process.

🛠️ Tools & Technologies

• Salesforce or similar CRM system
• PowerPoint
• Excel
• LinkedIn Sales Navigator
• Zoom or similar video conferencing tools

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for client management, sales presentations, and internal communication.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Accountability
• Diversity, Equity, and Inclusion

Work Style:

• Results-driven
• Entrepreneurial
• Adaptable
• Team-oriented
• Data-driven

Self-Assessment Questions:

• Do you have a proven track record of success in sales, particularly in the market research industry?
• Are you comfortable working remotely and traveling to clients as needed?
• Do you thrive in a fast-paced, dynamic work environment and enjoy working with cross-functional teams?
• Are you passionate about data-driven insights and helping clients make informed decisions?

ASSUMPTION: Candidates who align with NielsenIQ's values and work style will be most successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a large territory and a diverse portfolio of clients may require extensive travel and long hours.
• Dealing with client pushback and negotiating complex contracts can be challenging and time-consuming.
• Keeping up with industry trends and staying ahead of the competition may require continuous learning and adaptation.
• Balancing the demands of sales targets and client expectations may be stressful at times.

ASSUMPTION: Applicants should be prepared to face these challenges and have strategies in place to manage their workload and maintain a healthy work-life balance.

📈 Similar Roles Comparison

• Compared to other account sales roles, this position focuses more on new business development and less on account management.
• NielsenIQ's global presence and comprehensive consumer intelligence offerings set it apart from other market research companies.
• This role offers opportunities for career growth and advancement within a large, established organization, unlike smaller or startup companies.

ASSUMPTION: Applicants should consider their career goals and work preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing a strategic sales plan for a new territory, including market research, client segmentation, and competitive analysis.
• Creating a customized presentation for a potential client, highlighting NielsenIQ's unique value proposition and addressing their specific needs.
• Managing a complex upsell opportunity, requiring extensive client communication, negotiation, and project management skills.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to client management and negotiation.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall sales strategy for NielsenIQ's agency team?
• What opportunities are there for growth and advancement within the sales organization?
• How does NielsenIQ support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales experience, market research background, and relevant skills.
• Prepare examples of your sales achievements, client success stories, and problem-solving strategies to demonstrate your qualifications during the interview.
• Research NielsenIQ's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.