📌 Core Information
🔹 Job Title: Acquisition Content Marketer, Apple Ads
🔹 Company: Apple
🔹 Location: Cupertino, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing acquisition marketing initiatives for Apple Ads
- Engaging prospective customers from initial interest to ad campaign launch
- Collaborating with sales and other teams to enhance marketing strategies
- Improving demand generation efforts and promoting Apple Ads
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of B2B marketing and demand generation strategies.
📋 Key Responsibilities
✅ Leading the strategic development and marketing of demand generation programs across paid, earned, and owned content channels
✅ Delivering acquisition marketing content across numerous communication channels
✅ Collaborating with cross-functional teams to define performance benchmarks and make improvements
✅ Influencing and integrating other growth marketers' work into acquisition initiatives
✅ Building strong working relationships with technical experts and creative teams or agencies
ASSUMPTION: This role involves a high degree of collaboration, project management, and adaptability to changing priorities and needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years as a B2B marketer in the tech or digital advertising industry
Required Skills:
- Proven experience leading demand generation programs
- Excellent written and verbal communication skills
- Strong organizational, multi-tasking, and project management abilities
- Data-driven decision-making and analytical skills
Preferred Skills:
- Experience with Apple Ads or similar advertising platforms
- Knowledge of the App Store ecosystem and Apple's advertising solutions
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in tech or digital advertising, a strong portfolio, and a passion for Apple's products and services will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior-level marketing role in the San Francisco Bay Area)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off, including vacation, sick leave, and holidays
- Tuition reimbursement and professional development opportunities
- Employee discounts on Apple products
Working Hours: Full-time, Monday - Friday, with occasional evenings or weekends as needed
ASSUMPTION: Salary and benefits are estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Apple operates in the competitive technology and electronics manufacturing industry, with a strong focus on innovation, design, and user experience.
Company Size: Apple is a large corporation with over 200,000 employees worldwide, offering extensive resources and opportunities for career growth.
Founded: Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, and has since become one of the world's leading technology companies.
Company Description:
- Apple is known for its commitment to simplicity, innovation, and high-quality products and services
- The company focuses on creating intuitive and user-friendly experiences across its hardware, software, and services ecosystem
- Apple Ads is a key part of Apple's services offerings, helping businesses of all sizes reach customers and grow through effective advertising solutions
Company Specialties:
- Design and development of consumer electronics, including iPhone, iPad, Mac, Apple Watch, and Apple TV
- Creation of proprietary operating systems and software, such as iOS, macOS, iPadOS, watchOS, and tvOS
- Providing innovative services, including the App Store, Apple Music, Apple TV+, iCloud, Apple News+, and Apple Fitness+
Company Website: apple.com
ASSUMPTION: Apple's strong brand and commitment to innovation make it an attractive employer for many marketing professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and expertise in B2B marketing and demand generation.
Reporting Structure: The Acquisition Content Marketer will report directly to the Worldwide Growth Marketing team and collaborate with various cross-functional teams, including sales, product, and creative.
Work Arrangement: This role is on-site, with the possibility of occasional remote work. The successful candidate will be expected to work from Apple's headquarters in Cupertino, California.
Growth Opportunities:
- Potential to grow within the Apple Ads team or explore other marketing roles within the company
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to learn from and collaborate with experienced marketing professionals in a dynamic and innovative environment
ASSUMPTION: This role offers significant opportunities for professional growth and development within Apple's marketing organization.
🌍 Location & Work Environment
Office Type: Apple's headquarters in Cupertino, California, features a modern, open-concept workspace designed to foster collaboration and creativity.
Office Location(s): 1 Apple Park Way, Cupertino, CA 95014, United States
Geographic Context:
- The San Francisco Bay Area offers a diverse and vibrant culture, with numerous attractions, restaurants, and outdoor activities
- The region is home to a thriving tech industry, providing ample opportunities for networking and professional growth
- Cupertino has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: The work schedule is typically Monday - Friday, with occasional evenings or weekends as needed to support marketing campaigns and events.
ASSUMPTION: The on-site work arrangement may require some flexibility in working hours to accommodate meetings and events with team members and stakeholders in different time zones.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the recruitment team
- Behavioral and skills-based interviews with hiring managers and team members
- Case study or presentation to showcase the candidate's strategic thinking and problem-solving skills
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Collaboration and teamwork
- Problem-solving and adaptability
- Knowledge of B2B marketing and demand generation strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during interviews
- Research Apple's advertising solutions and be prepared to discuss how you would approach marketing them to prospective customers
ATS Keywords: B2B marketing, demand generation, content marketing, strategic development, project management, collaboration, communication, data analysis, creative problem-solving, relationship building, adaptability, marketing communications, cross-functional collaboration, user privacy, engagement strategies, performance measurement
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of qualified candidates.
🛠️ Tools & Technologies
- Marketo or similar marketing automation tools
- Salesforce or similar CRM systems
- Google Analytics and other analytics tools
- Microsoft Office Suite or equivalent
- Apple's proprietary tools and platforms, such as App Store Connect and Apple Search Ads
ASSUMPTION: The successful candidate will be expected to learn and utilize Apple's proprietary tools and platforms as needed for their role.
👔 Cultural Fit Considerations
Company Values:
- Accessibility
- Education
- Environmental Stewardship
- Inclusion and Diversity
- Privacy
- Quality
- Sustainability
- Truth
- Trust
- Vitality
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Apple's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
- How do you approach building and maintaining strong working relationships with cross-functional teams or external partners?
ASSUMPTION: Candidates who align with Apple's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Adapting to changing priorities and needs in a dynamic and fast-paced environment
- Collaborating with diverse teams and stakeholders with varying perspectives and priorities
- Balancing the need for innovation with the requirement to maintain Apple's high standards for quality and user experience
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong communication, project management, and problem-solving skills.
📈 Similar Roles Comparison
- This role is unique to Apple Ads, focusing on acquisition marketing for Apple's advertising solutions
- Similar roles in other organizations may focus on different products or services, or have varying responsibilities and priorities
- Career paths for this role may include progression into leadership or management positions within Apple's marketing organization
ASSUMPTION: Candidates should research similar roles in other organizations to better understand the unique aspects of this role and how it may differ from comparable positions.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to engage prospective customers and drive ad campaign sign-ups
- Creating and optimizing landing pages and other marketing materials to improve conversion rates and reduce customer acquisition costs
- Collaborating with the sales team to create co-branded content and assets that support their outreach efforts and promote Apple Ads
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may work on in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader strategy for Apple Ads and Apple's services offerings?
- Can you describe the team structure and dynamics within the Worldwide Growth Marketing team?
- How does Apple support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Apple Ads business, and how can this role help address them?
- How does Apple approach measuring and optimizing the performance of its advertising solutions?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the broader business context for Apple Ads.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during interviews
- Research Apple's advertising solutions and be prepared to discuss how you would approach marketing them to prospective customers
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
