📌 Core Information
🔹 Job Title: Acquisition Marketing & Growth Performance Analyst
🔹 Company: AGL
🔹 Location: Melbourne Corporate, VIC 3008
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition strategies through data-driven insights
- Optimizing marketing campaigns and channels for improved performance
- Collaborating with cross-functional teams to maximize ROI and growth
- Analyzing customer journeys and identifying opportunities for improvement
ASSUMPTION: This role requires a strong background in marketing analytics and a deep understanding of customer acquisition funnels. The ideal candidate will have experience working with large datasets and various marketing channels.
📋 Key Responsibilities
✅ Generate insights and recommendations to inform marketing strategies and optimize campaigns
✅ Conduct comprehensive performance analyses and assess campaign success through ROI and conversion rate analysis
✅ Monitor key performance indicators and prepare regular reports for stakeholders
✅ Collaborate with Customer Operations to identify upsell/cross-sell opportunities and remediate errors in reporting and performance
✅ Respond to ad-hoc analysis requests and provide data-driven insights as needed
ASSUMPTION: This role requires strong analytical skills and the ability to communicate complex data findings to non-technical stakeholders. The ideal candidate will be comfortable working with large datasets and various marketing channels.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 10+ years of experience in a performance analyst role, with a focus on marketing analytics
Required Skills:
- Advanced proficiency in Excel and SQL
- Strong analytical skills and data-driven mindset
- Excellent communication skills, both written and verbal
- Proven track record of successful campaign assessment, optimization, and turning insights into strategic recommendations
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with customer data platforms (e.g., Tealium, Segment)
- Knowledge of the energy industry
ASSUMPTION: Given the industry and the role's focus on customer acquisition, candidates with experience in marketing analytics within the energy sector may have an advantage.
💰 Compensation & Benefits
Salary Range: AGL does not provide salary information for this role. Based on industry standards for a senior marketing analyst role in Melbourne, the estimated salary range is AUD 120,000 - 160,000 per annum.
Benefits:
- Flexible working options, including hybrid work
- Discounts on energy, telcos, and solar plans
- Participation in the Energise reward & recognition program
- Active role in diversity & inclusion initiatives
Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities (Electricity, Gas, Solar)
Company Size: 1,001-5,000 employees
Founded: 1837
Company Description:
- AGL is a leading integrated renewable energy company in Australia, committed to powering the way Australians live, move, and work.
- The company operates in the electricity and gas markets, providing essential services to over four million customers across the country.
- AGL is focused on driving the transition to a sustainable energy future, investing in new ideas, partnerships, and infrastructure to make energy more sustainable, reliable, affordable, and useful.
Company Specialties:
- Electricity generation and retail
- Gas retail and distribution
- Renewable energy (solar, wind, hydro)
- Electric vehicles and batteries
- Technology and innovation
Company Website: www.agl.com.au
ASSUMPTION: AGL's focus on sustainability and renewable energy makes it an attractive employer for candidates interested in driving change in the energy sector.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Digital Analytics Specialist within the Customer Markets team.
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential progression to a management role within the Customer Markets team
- Opportunities to work on high-impact projects and drive strategic decision-making
- Access to learning and development programs to enhance skills and advance career growth
ASSUMPTION: Given AGL's focus on driving innovation and sustainability, there may be opportunities for the successful candidate to work on cutting-edge projects and contribute to the company's strategic goals.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Melbourne Corporate, VIC 3008
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its vibrant culture, arts, and sports scenes.
- The Melbourne Corporate office is located in the Docklands area, offering easy access to public transportation and various amenities.
- The city experiences a temperate oceanic climate, with mild summers and cool winters.
Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM) with flexible working options available
ASSUMPTION: The successful candidate should be comfortable working in a hybrid environment and be able to commute to the Melbourne Corporate office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth technical interview with the Digital Analytics Specialist
- Final interview with the Customer Markets team
Key Assessment Areas:
- Data analysis and problem-solving skills
- Campaign optimization and strategy development
- Communication and presentation skills
- Cultural fit and alignment with AGL's values
Application Tips:
- Highlight relevant marketing analytics experience and achievements in your resume
- Prepare a cover letter that demonstrates your understanding of AGL's mission and how your skills align with the role's requirements
- Be ready to discuss your approach to data-driven decision-making and campaign optimization
ATS Keywords: Marketing analytics, customer acquisition, campaign optimization, data-driven insights, performance metrics, ROI, SQL, Excel
ASSUMPTION: AGL's hiring process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. The interview process may include case studies, data analysis exercises, and behavioral questions.
🛠️ Tools & Technologies
- Microsoft Excel
- SQL
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer data platforms (e.g., Tealium, Segment)
- Business intelligence tools (e.g., Tableau, Power BI)
ASSUMPTION: The successful candidate should be comfortable working with various marketing analytics tools and be able to learn new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Respect
- Accountability
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy uncovering insights to drive strategic decision-making?
- Are you comfortable working in a collaborative team setting and contributing to a positive work culture?
- Do you possess strong communication skills and the ability to present complex data findings to non-technical stakeholders?
ASSUMPTION: AGL values diversity and inclusion, and the successful candidate should be able to demonstrate their commitment to fostering a safe, respectful, and collaborative work environment.
⚠️ Potential Challenges
- Working with large, complex datasets and ensuring data accuracy and consistency
- Balancing the need for data-driven insights with the need for timely decision-making
- Managing multiple priorities and stakeholders, often with competing interests
- Adapting to changes in the energy market and regulatory environment
ASSUMPTION: The successful candidate should be able to manage competing priorities, work effectively under pressure, and adapt to changes in the business environment.
📈 Similar Roles Comparison
- This role differs from other marketing analyst positions in its focus on customer acquisition and growth strategies within the energy sector.
- AGL's commitment to sustainability and renewable energy provides unique opportunities for candidates interested in driving change in the energy industry.
- Career progression in this role may lead to management or strategic positions within the Customer Markets team or other areas of the business.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path within the energy sector.
📝 Sample Projects
- Conducting a comprehensive analysis of AGL's customer acquisition channels and identifying opportunities for optimization and cost savings
- Developing a predictive model to identify high-value customer segments and inform targeted marketing campaigns
- Analyzing customer churn data to identify trends and develop retention strategies
ASSUMPTION: The successful candidate should be able to demonstrate their ability to work on high-impact projects and drive meaningful results for the business.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Markets team?
- How does this role contribute to AGL's overall strategy and mission to drive sustainability in the energy sector?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does AGL support work-life balance for its employees, particularly those working in a hybrid environment?
- Can you provide an example of a recent marketing campaign that has been particularly successful, and how data-driven insights contributed to that success?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and the company culture with their own career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant marketing analytics experience and how your skills align with the role's requirements
- Prepare for the interview process by researching AGL's mission, values, and recent marketing campaigns
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
