📌 Core Information
🔹 Job Title: Acquisition Marketing Manager
🔹 Company: Turo
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time, Hybrid (3 days in-office per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of paid user acquisition campaigns across diverse channels
- Hands-on campaign management, optimization, and testing
- Collaboration with cross-functional teams, including Data, Global AdTech/MarTech, Global Brand Creative Studio, and more
- Regular forecasting, budget tracking, and reporting
- Identifying and prioritizing high-leverage opportunities to scale through new partners, formats, or targeting strategies
ASSUMPTION: This role requires a strong background in performance marketing, with a focus on user acquisition. The ideal candidate will have experience managing paid campaigns across various channels and a proven track record of optimizing performance to meet KPIs.
📋 Key Responsibilities
✅ Strategically plan and assist in executing paid user acquisition campaigns across diverse channel portfolio, including paid social and programmatic channels
✅ Manage and fine-tune campaigns, test optimal bidding strategies, explore growth opportunities, and optimize performance to meet KPIs such as CAC, CPA, ROAS, ROI, LTV, and payback period
✅ Conduct regular testing to identify best-performing content, creative, copy, and landing pages, and own the feedback loop with the design and content studio team
✅ Conduct regular audience targeting and competitive analysis
✅ Support monthly forecasting, budget tracking, and reporting in collaboration with leadership
✅ Partner with internal/external and global cross-functional teams to execute acquisition plans
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's needs and the candidate's skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Business/Marketing, Economics, Math & Statistics (preferred)
Experience: 6+ years of experience in performance or digital marketing at a B2C, media agency, or marketplace company
Required Skills:
- Technical user acquisition background, with proven knowledge of campaign setup, ad creation, and targeting levers
- Proven experience with Paid Social, Display and Video channels, and media buying across other various channels (paid search, paid social, and app/web advertising)
- Strong analytical mindset with strategic orientation, comfortable with building frameworks, not just reports
- Strong collaboration skills, having worked on cross-team projects and integrated campaigns
- Strong project management skills – able to independently complete assigned tasks successfully and on time
- Demonstrates Turo’s values through work product and within day-to-day team interactions
Preferred Skills:
- Experience with affiliate platforms, display/video partners, and/or OTAs
- Bachelor’s degree in Business/Marketing, Economics, Math & Statistics
ASSUMPTION: While a Bachelor’s degree is preferred, the company may consider candidates with equivalent experience and a proven track record in digital marketing.
💰 Compensation & Benefits
Salary Range: $114,000 - $143,000 annually (target base salary range for San Francisco)
Benefits:
- Competitive salary, equity, benefits, and perks for all full-time employees
- Employer-paid medical, dental, and vision insurance (Country specific)
- Retirement employer match
- Learning & Development stipend to invest in your professional development
- Turo host matching program
- Turo travel credit
- Cell phone and internet stipend
- Paid time off to relax and recharge
- Paid holidays, volunteer time off, and parental leave
- In-office lunch, office snacks, and fun activities (for those in the office full-time or hybrid)
Working Hours: 40 hours per week, with a hybrid work arrangement (in-office 3 days per week)
ASSUMPTION: The salary range provided is a target range and may vary based on the candidate's skills, experience, and location. The company offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: Medium (501-1,000 employees)
Founded: 2009
Company Description:
- Turo is the world’s largest car sharing marketplace, connecting car owners with travelers seeking unique vehicles for any occasion
- The company offers a platform for hosts to build an accessible, flexible, and scalable car sharing business from the ground up
- Turo has raised $450M+ from top-tier investors and is changing the way people think about travel
Company Specialties:
- Peer-to-peer car sharing
- Marketplace
- Sharing economy
- Car sharing
Company Website: turo.com
ASSUMPTION: Turo is a well-established company in the sharing economy, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: This role reports directly to the Marketing team and collaborates with various cross-functional teams, including Data, Global AdTech/MarTech, and Global Brand Creative Studio
Work Arrangement: Hybrid (in-office 3 days per week)
Growth Opportunities:
- Potential to grow within the Marketing team or explore other opportunities within the company as it continues to expand
- Chance to work on high-impact projects and contribute to the company's overall success
- Opportunity to learn and develop skills in a dynamic, fast-growing environment
ASSUMPTION: This role offers significant growth potential, both within the Marketing team and across the organization.
🌍 Location & Work Environment
Office Type: Hybrid (in-office 3 days per week)
Office Location(s): 111 Sutter St, Suite 1300, San Francisco, CA 94104, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a diverse range of industries
- The city offers a high cost of living but also high earning potential and numerous networking opportunities
- San Francisco is known for its progressive culture, diverse population, and numerous cultural attractions
Work Schedule: 40 hours per week, with a hybrid work arrangement (in-office 3 days per week)
ASSUMPTION: The hybrid work arrangement offers flexibility while still promoting collaboration and team bonding.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Marketing team
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Strategic thinking and analytical skills
- Campaign management and optimization experience
- Collaboration and communication skills
- Alignment with Turo's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with paid acquisition campaigns and provide specific examples of your successes and challenges
- Demonstrate your understanding of Turo's business model and how your skills and experience align with the company's goals
ATS Keywords: Paid acquisition, user acquisition, campaign management, digital marketing, performance optimization, collaboration, project management, creative testing, audience targeting, competitive analysis, budget tracking, reporting, SEO, media buying, ad creation, B2C marketing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign management experience, and cultural fit within the Marketing team and the company as a whole.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- LinkedIn Ads
- OTAs (Online Travel Agencies)
- Display/video partners
- Affiliate platforms
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Grounded: We are practical and pragmatic, focusing on real-world outcomes
- Bold: We are ambitious and confident in our decisions, taking calculated risks to drive growth
- Expressive: We communicate openly and honestly, fostering a culture of transparency and collaboration
- Driven: We are passionate about our mission and committed to delivering results
Work Style:
- Collaborative: We work closely with cross-functional teams to achieve common goals
- Data-driven: We make informed decisions based on data and analytics
- Adaptable: We embrace change and continuously improve our processes and strategies
- Fun: We enjoy our work and create a positive, inclusive work environment
Self-Assessment Questions:
- Do you align with Turo's values, and can you provide specific examples of how you've demonstrated these values in your previous roles?
- Are you comfortable working in a hybrid environment, and how do you balance remote work with in-office collaboration?
- How do you approach project management, and can you provide an example of a successful project you've led or contributed to?
ASSUMPTION: Turo values candidates who are aligned with their company culture and can thrive in a hybrid work environment.
⚠️ Potential Challenges
- Managing a diverse portfolio of paid acquisition channels and optimizing performance across multiple KPIs
- Keeping up with industry trends, platform updates, and competitive benchmarks to inform channel strategy
- Collaborating effectively with global cross-functional teams, including Data, Global AdTech/MarTech, and Global Brand Creative Studio
- Balancing remote work and in-office collaboration in a hybrid work arrangement
ASSUMPTION: The role presents several challenges, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on paid acquisition and user acquisition strategies
- Turo's unique business model and target audience require a deep understanding of the sharing economy and the company's specific customer base
- Career progression in this role may lead to opportunities in marketing leadership, data analysis, or other related fields within the company
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on paid acquisition and user acquisition sets it apart.
📝 Sample Projects
- Developing and executing a comprehensive paid acquisition strategy for a new market launch, resulting in a 20% increase in user sign-ups within the first three months
- Optimizing a paid social campaign to reduce CPA by 15% while maintaining or improving ROAS, leading to a 25% increase in conversions
- Collaborating with the Global Brand Creative Studio to A/B test ad creatives and landing pages, improving conversion rates by 10% and reducing CPC by 15%
ASSUMPTION: These sample projects demonstrate the candidate's ability to strategize, execute, and optimize paid acquisition campaigns to drive meaningful results.
❓ Key Questions to Ask During Interview
- Can you describe the current paid acquisition strategy for Turo, and how does this role fit into that overall plan?
- How does the Marketing team collaborate with other departments, such as Product and Data, to ensure our acquisition efforts align with the company's broader goals?
- What are the biggest challenges facing the Marketing team currently, and how can this role help address them?
- How does Turo support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?
ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company's culture, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your successful paid acquisition campaigns and the strategies you used to optimize performance
- Research Turo's business model and be ready to discuss how your skills and experience align with the company's goals
- Follow up with the recruiter one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
