Senior Manager of Growth Marketing (Mexico)

📌 Core Information

🔹 Job Title: Senior Manager of Growth Marketing (Mexico)

🔹 Company: Ottimate

🔹 Location: Guadalajara, Jalisco, Mexico

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading Ottimate’s marketing efforts for the retail vertical to drive pipeline and revenue
• Planning and executing integrated campaigns across various channels
• Collaborating with sales and SDR teams for lead follow-up and pipeline progression
• Optimizing campaign performance using marketing technology stack
• Continuously testing new growth channels and tactics

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B SaaS growth marketing to succeed.

📋 Key Responsibilities

✅ Lead Ottimate’s marketing efforts for the retail vertical, owning strategy and execution to drive pipeline and revenue across various channels

✅ Plan and launch integrated campaigns across paid media, content syndication, email, webinars, ABM, direct mail, and digital/physical events

✅ Partner closely with the Sales and SDR teams to ensure alignment on campaign strategy, lead follow-up, and pipeline progression

✅ Execute pre-event promotion and post-event follow-up to maximize conversion and ROI from field, sponsored, and virtual events

✅ Partner with content, creative, and product marketing teams to develop persona-driven assets tailored to the retail buyer journey

✅ Track and optimize campaign performance through MQLs, pipeline, MRR, velocity, and channel-specific KPIs

✅ Own and optimize the use of Ottimate’s martech stack to scale and automate programs

✅ Continuously test new growth channels and tactics to increase reach and improve performance

ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on data-driven decision-making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: Minimum 4 years of experience in demand generation, growth marketing, or performance marketing, preferably in B2B SaaS

Required Skills:

• Proven success building and executing full-funnel campaigns that generate pipeline and revenue
• Strong analytics skills with the ability to derive insights from complex data sets
• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and content syndication platforms
• Familiarity with tools like Salesforce, Marketo, Drift, and 6Sense
• Excellent project management, organizational, and communication skills

Preferred Skills:

• Experience marketing into the retail vertical

ASSUMPTION: Candidates with a strong background in B2B SaaS growth marketing and a proven track record of driving pipeline and revenue through full-funnel campaigns will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Guadalajara, Mexico, the estimated salary range is MXN 120,000 - 180,000 per month (USD $6,500 - $10,000).

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work schedule
• Professional development opportunities

Working Hours: Full-time, remote work with flexible hours and a focus on results

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate’s experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Accounts Payable automation for the retail vertical

Company Size: 51-200 employees, which offers a mid-sized company culture with opportunities for growth and impact

Founded: 2014, with a history of innovation and growth in the AP automation space

Company Description:

• Ottimate is an AI-powered AP automation platform that empowers finance teams to reduce costs, prevent overpayments, detect fraud, and enforce policy compliance across the entire invoice-to-payment lifecycle.
• The company values growth, customer focus, innovation, accountability, and communication, fostering a positive and collaborative work environment.
• Ottimate is committed to diversity and inclusion, offering equal opportunities to all candidates.

Company Specialties:

• Automated Accounts Payable
• Line-Item Invoice Digitization
• Bill Pay
• SaaS
• Restaurants, Food & Beverage, Hotels, and Retailers
• Digital Storage and Accounting Software Integration

Company Website: ottimate.com

ASSUMPTION: Ottimate’s focus on AI and automation in the AP space makes it an innovative and exciting place to work, with a strong emphasis on technology and data-driven decision-making.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Director of Growth, with close collaboration with sales, SDR, content, creative, and product marketing teams

Work Arrangement: Fully remote, with a flexible work schedule and a focus on results

Growth Opportunities:

• Potential to expand the role’s scope and impact as Ottimate continues to grow and enter new markets
• Opportunities to mentor junior team members and contribute to the development of Ottimate’s marketing team
• Chance to work closely with senior leadership and influence the company’s growth strategy

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Ottimate’s growth and success, with ample room for professional development and growth.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement

Office Location(s): Guadalajara, Jalisco, Mexico

Geographic Context:

• Guadalajara is the second-largest city in Mexico, with a vibrant tech industry and a growing startup ecosystem
• The city offers a high quality of life, with a moderate cost of living and a rich cultural scene
• Guadalajara is well-connected by international flights, making it an attractive location for remote work

Work Schedule: Full-time, remote work with flexible hours and a focus on results

ASSUMPTION: Guadalajara’s thriving tech industry and high quality of life make it an ideal location for remote work, with ample opportunities for professional networking and growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Director of Growth to discuss the role’s responsibilities and the candidate’s experience
• Case study or project presentation to demonstrate the candidate’s strategic thinking and problem-solving skills
• Final interview with senior leadership to discuss the candidate’s fit within the company’s growth plans

Key Assessment Areas:

• Strategic thinking and planning
• Campaign execution and optimization
• Collaboration and communication skills
• Data-driven decision-making
• Cultural fit and alignment with Ottimate’s values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B SaaS growth marketing and full-funnel campaign execution
• Prepare a case study or project presentation that demonstrates your ability to drive pipeline and revenue through marketing campaigns
• Research Ottimate’s values and company culture to ensure a strong fit and alignment with your personal values

ATS Keywords: Growth Marketing, Demand Generation, B2B SaaS, Analytics, Google Ads, LinkedIn Ads, Meta Ads, Content Syndication, Salesforce, Marketo, Drift, 6Sense, Project Management, Organizational Skills, Communication Skills

ASSUMPTION: Ottimate’s interview process is designed to assess the candidate’s strategic thinking, campaign execution skills, and cultural fit, with a focus on finding the best possible fit for the company’s growth plans.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Drift
• 6Sense
• Google Ads
• LinkedIn Ads
• Meta Ads
• Content syndication platforms

ASSUMPTION: Familiarity with Ottimate’s martech stack and a willingness to learn and adapt to new tools will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Growth
• Customer Focus
• Innovation
• Accountability
• Communication

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback
• Passionate about growth and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a proven track record of driving pipeline and revenue through marketing campaigns?
• Are you passionate about growth and continuous learning?

ASSUMPTION: Candidates who align with Ottimate’s values and work style will be most successful in this role, with a strong focus on collaboration, data-driven decision-making, and continuous growth.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Adapting to a fully remote work environment and managing time effectively
• Working with a diverse and global team, requiring strong communication and collaboration skills
• Keeping up with the latest trends and best practices in B2B SaaS growth marketing

ASSUMPTION: Candidates who are organized, adaptable, and comfortable working in a fast-paced, dynamic environment will be best equipped to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data-driven decision-making and full-funnel campaign execution
• In the B2B SaaS space, growth marketing roles often require a blend of strategic thinking, campaign execution, and analytics skills
• This role offers the opportunity to make a significant impact on Ottimate’s growth and success, with a clear path for professional development and growth

ASSUMPTION: Candidates with experience in B2B SaaS growth marketing and a strong track record of driving pipeline and revenue through full-funnel campaigns will find this role to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a full-funnel campaign to drive pipeline and revenue for Ottimate’s retail vertical
• Optimizing Ottimate’s martech stack to improve campaign performance and scale programs
• Collaborating with cross-functional teams to develop persona-driven assets and content tailored to the retail buyer journey

ASSUMPTION: These sample projects are designed to showcase the candidate’s ability to drive pipeline and revenue through marketing campaigns, with a focus on data-driven decision-making and continuous optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into Ottimate’s overall growth strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Ottimate support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a fully remote environment, and how does Ottimate support its remote team members?
• How does Ottimate measure the success of its marketing campaigns, and what are the key KPIs for this role?

ASSUMPTION: These interview questions are designed to assess the candidate’s understanding of Ottimate’s growth strategy, the role’s priorities, and the company’s approach to professional development and remote work.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B SaaS growth marketing and full-funnel campaign execution
• Prepare a case study or project presentation that demonstrates your ability to drive pipeline and revenue through marketing campaigns
• Research Ottimate’s values and company culture to ensure a strong fit and alignment with your personal values
• Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the role and addressing any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.