📌 Core Information
🔹 Job Title: Acquisition Marketing Manager (Remote in Arizona)
🔹 Company: Rocket Lawyer
🔹 Location: Arizona, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: Remote (Arizona)
🚀 Job Overview
Key aspects of this role include:
- Driving growth across acquisition channels
- Ensuring integrated campaigns are executed effectively
- Collaborating with various teams to enhance user experience
- Optimizing customer journeys and improving conversion rates
ASSUMPTION: This role requires a strategic thinker who can balance both high-level planning and hands-on execution to drive growth and improve customer experiences.
📋 Key Responsibilities
✅ Own and operationalize acquisition strategy across multiple channels
✅ Lead go-to-market execution for integrated campaigns
✅ Collaborate with Product, Product Marketing, and other teams to improve user experience and optimize customer journeys
✅ Report on acquisition performance and translate insights into action
✅ Champion best practices in project management and ensure workback plans and go-to-market timelines are met
ASSUMPTION: This role requires a strong project manager who can juggle multiple high-priority initiatives and ensure cross-functional campaigns are delivered successfully.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Experience: 7+ years of experience in acquisition, integrated, or product marketing, ideally in a B2B SaaS environment
Required Skills:
- Deep understanding of customer acquisition journeys and conversion levers across performance, SEO, and lifecycle channels
- Expertise in making data-informed decisions, experimentation, and marketing performance tracking
- Proven ability to lead cross-functional campaigns end-to-end, working seamlessly with Product, Engineering, Creative, and Marketing teams
- Strong project management skills and attention to detail
- Exceptional verbal and written communication skills
Preferred Skills:
- Experience in legal tech or other highly regulated industries
- Familiarity with AI/ML platforms or marketing AI solutions to small businesses or consumers
- Tools: Figma, FullStory, Pendo, Google Analytics, Iterable, or similar
ASSUMPTION: Candidates with experience in legal tech or familiarity with AI/ML platforms may have a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: $93,000 - $126,000 USD (based on location: Utah, Arizona, and North Carolina)
Benefits:
- Comprehensive health plans
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to Additional Mental Health & Wellbeing Resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on the location and experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Rocket Lawyer operates in the legal tech industry, focusing on providing affordable and simple legal services to a wide range of customers.
Company Size: Rocket Lawyer is a mid-sized company with 201-500 employees, offering a collaborative and dynamic work environment.
Founded: Rocket Lawyer was founded in 2008 and has since helped over 30 million people and organizations obtain legal help at an affordable price.
Company Description:
- Rocket Lawyer believes in making the law simple and accessible to everyone
- The company offers a wide range of legal services, including document creation, attorney consultations, and legal advice
- Rocket Lawyer is committed to expanding its platform and capturing audiences worldwide
Company Specialties:
- Step-by-step legal documents
- Rocket Lawyer On Call Attorneys
- Discounted attorney fees
- Making the law simple
- Connecting with a lawyer
- Cloud Services
Company Website: https://www.rocketlawyer.com
ASSUMPTION: Rocket Lawyer's mission and values focus on accessibility, simplicity, and affordability in legal services.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing team.
Reporting Structure: The Acquisition Marketing Manager will report directly to the Head of Integrated Marketing and collaborate with various teams, including Product, Product Marketing, Performance Marketing, Web/SEO, Content, and Lifecycle Marketing.
Work Arrangement: This role is remote and can be performed solely from Arizona, United States.
Growth Opportunities:
- Potential career progression to a Senior or Director-level role within the marketing team
- Opportunities to expand the Rocket Lawyer platform and capture new audiences worldwide
- Chance to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career advancement within the marketing team.
🌍 Location & Work Environment
Office Type: Remote (Arizona, United States)
Office Location(s): Not applicable (remote work)
Geographic Context:
- Arizona offers a warm, desert climate with plenty of sunshine throughout the year
- The state is known for its natural beauty, with numerous national parks and outdoor recreation opportunities
- Arizona is home to a diverse range of industries, including technology, healthcare, and education
Work Schedule: Full-time (40 hours/week), with flexible hours and unlimited PTO
ASSUMPTION: Working remotely in Arizona offers a unique blend of work-life balance, with ample opportunities for outdoor recreation and a relaxed pace of life.
💼 Interview & Application Insights
Typical Process:
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cross-functional collaboration and communication skills
- Project management and organizational skills
- Cultural fit and alignment with Rocket Lawyer's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of customer acquisition journeys and conversion levers in your application materials
- Showcase your ability to lead cross-functional campaigns and drive growth in your previous roles
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: Acquisition Marketing, Integrated Marketing, Performance Marketing, Web/SEO, Content Marketing, Lifecycle Marketing, Project Management, Customer Experience, Go-to-market Strategy, Campaign Execution, Communication Skills, User Experience, Marketing Performance Tracking, B2B SaaS
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit with Rocket Lawyer's mission and values.
🛠️ Tools & Technologies
- Figma
- FullStory
- Pendo
- Google Analytics
- Iterable
- Other marketing and project management tools as needed
ASSUMPTION: Familiarity with these tools is preferred but not required. The ideal candidate will be eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Simplify the law
- Empower customers
- Deliver excellence
- Act with integrity
- Collaborate and innovate
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven decision-making and continuous improvement
- Cross-functional collaboration and open communication
- Focus on results and impact, rather than hours worked
Self-Assessment Questions:
- Do you align with Rocket Lawyer's mission to make the law simple and accessible to everyone?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a dynamic, collaborative work environment that values open communication and continuous learning?
ASSUMPTION: Rocket Lawyer values candidates who are passionate about its mission, comfortable working remotely, and eager to collaborate and innovate in a dynamic team environment.
⚠️ Potential Challenges
- Managing multiple high-priority initiatives and ensuring workback plans are met can be challenging and stressful at times
- Working remotely may require strong self-motivation and time management skills
- Balancing the need for strategic thinking with hands-on execution can be demanding
- Collaborating effectively with cross-functional teams may present communication and coordination challenges
ASSUMPTION: The ideal candidate will be able to manage their time effectively, balance strategic thinking with hands-on execution, and collaborate successfully with cross-functional teams in a remote work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on acquisition marketing and driving growth across multiple channels
- Industry-specific context: Legal tech industry, with a focus on affordable and accessible legal services
- Career path comparison: This role offers growth opportunities within the marketing team, with potential progression to Senior or Director-level roles
ASSUMPTION: This role is unique in its focus on acquisition marketing and driving growth in the legal tech industry, offering excellent growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing integrated campaigns to drive customer acquisition and engagement
- Optimizing user onboarding and cross-sell/upsell journeys to improve conversion rates and customer lifetime value
- Collaborating with product and engineering teams to enhance user experience and improve customer acquisition costs
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Acquisition Marketing Manager role, focusing on driving growth and improving customer experiences.
❓ Key Questions to Ask During Interview
- How does Rocket Lawyer plan to expand its platform and capture new audiences worldwide?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rocket Lawyer support work-life balance for remote employees?
- What opportunities are there for growth and advancement within the marketing team?
- How does Rocket Lawyer measure the success of its integrated campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking these questions will help you better understand the role's priorities, growth opportunities, and the company's approach to remote work and campaign measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
- Prepare for panel interviews and be ready to discuss your approach to acquisition marketing, campaign execution, and customer experience optimization
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
