📌 Core Information
🔹 Job Title: Acquisition Marketing Manager (Remote in California)
🔹 Company: Rocket Lawyer
🔹 Location: California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (California)
🚀 Job Overview
Key aspects of this role include:
- Driving growth across acquisition channels
- Ensuring integrated campaigns are executed effectively
- Collaborating with various teams to enhance user experience
- Optimizing customer journeys and improving conversion rates
ASSUMPTION: This role requires a strong understanding of customer acquisition journeys and a proven track record in driving growth through integrated marketing campaigns.
📋 Key Responsibilities
✅ Own and operationalize acquisition strategy across multiple channels
✅ Lead go-to-market execution for integrated campaigns
✅ Map customer journeys and align messaging across the full funnel
✅ Serve as the project lead from strategy to execution
✅ Partner with Product and LCM to optimize onboarding and cross-sell/upsell journeys
✅ Report on acquisition performance and translate insights into action
✅ Champion best practices in project management
✅ Coordinate with external agencies or contractors as needed
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple high-priority initiatives.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Experience: 7+ years of experience in acquisition, integrated, or product marketing, ideally in a B2B SaaS environment
Required Skills:
- Deep understanding of customer acquisition journeys
- Expertise in making data-informed decisions and experimentation
- Strong project management skills and attention to detail
- Exceptional verbal and written communication skills
- Proven ability to lead cross-functional campaigns end-to-end
Preferred Skills:
- Experience in legal tech or other highly regulated industries
- Familiarity with AI/ML platforms or marketing AI solutions
- Tools: Figma, FullStory, Pendo, Google Analytics, Iterable, or similar
ASSUMPTION: Candidates with experience in legal tech or other regulated industries may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $93,000 - $150,000 USD (varies by location)
Benefits:
- Comprehensive health plans
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skill set, experience, and specific work location.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Practice
Company Size: 201-500 employees
Founded: 2008
Company Description:
- Rocket Lawyer is a legal services platform dedicated to making legal services affordable and simple
- Founded in 2008, Rocket Lawyer has helped over 25 million people and organizations obtain legal help
- The company offers a range of services, including step-by-step legal documents, access to on-call attorneys, discounted attorney fees, and more
Company Specialties:
- Step-by-step legal documents
- Rocket Lawyer On Call Attorneys
- Discounted attorney fees
- Making the law simple
- Connecting with a lawyer
- Cloud Services
Company Website: https://www.rocketlawyer.com
ASSUMPTION: Rocket Lawyer's mission and values are centered around making legal services accessible and affordable for all.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Integrated Marketing
Work Arrangement: Remote (with a focus on California)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on high-impact projects and drive significant growth
- Chance to gain experience in a fast-growing, well-funded startup environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-First
Office Location(s): San Francisco, CA (Mailing Address)
Geographic Context:
- California is a large and diverse state with a strong tech industry
- San Francisco is a major tech hub with a high cost of living
- The remote work arrangement allows for flexibility in location within California
Work Schedule: Full-time (40 hours/week) with flexible hours and unlimited PTO
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to live in various locations within California.
💼 Interview & Application Insights
Typical Process:
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to lead cross-functional campaigns end-to-end
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience in acquisition marketing and driving growth through integrated campaigns
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to lead cross-functional teams
- Research Rocket Lawyer's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Acquisition Marketing, Integrated Marketing, Performance Marketing, Web/SEO, Content Marketing, Lifecycle Marketing, Project Management, Data Analysis, Cross-functional Collaboration, Customer Experience, Go-to-market Strategy, Communication Skills, B2B SaaS, User Experience, Marketing Performance Tracking, Campaign Management
ASSUMPTION: The interview process at Rocket Lawyer is designed to assess the candidate's skills, cultural fit, and ability to drive growth through integrated marketing campaigns.
🛠️ Tools & Technologies
- Figma
- FullStory
- Pendo
- Google Analytics
- Iterable
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Make the law simple
- Empower people
- Deliver excellence
- Act with integrity
- Embrace diversity
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Customer-focused
Self-Assessment Questions:
- How do you align with Rocket Lawyer's mission to make the law simple and empower people?
- How comfortable are you working in a remote, cross-functional team environment?
- How do you approach project management and ensuring workback plans and go-to-market timelines are met?
ASSUMPTION: Candidates who demonstrate a strong alignment with Rocket Lawyer's values and a customer-centric mindset will be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple high-priority initiatives in a fast-paced environment
- Collaborating effectively with remote teams across different time zones
- Balancing the need for data-driven decision-making with the need for swift execution
- Navigating the complexities of the legal industry and regulatory environment
ASSUMPTION: These challenges require strong project management skills, adaptability, and a customer-centric mindset to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on acquisition marketing within the legal tech industry
- Compared to other acquisition marketing roles, this position requires a deep understanding of customer acquisition journeys and a strong focus on integrated campaigns
- Career progression in this role may lead to leadership positions within the marketing team or other areas of the business
ASSUMPTION: This role offers a unique opportunity to drive growth in a specific niche within the legal tech industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Optimizing customer onboarding and cross-sell/upsell journeys to improve conversion rates
- Analyzing customer data to identify gaps in user experience and opportunities for growth
ASSUMPTION: These sample projects illustrate the types of initiatives the Acquisition Marketing Manager may work on to drive growth and improve customer experience.
❓ Key Questions to Ask During Interview
- Can you describe the current acquisition strategy and how this role fits into it?
- How does the marketing team collaborate with other departments, such as Product and Engineering, to ensure integrated campaigns?
- What are the biggest challenges facing the acquisition marketing team currently, and how can this role help address them?
- How does Rocket Lawyer support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in acquisition marketing and integrated campaigns
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to lead cross-functional teams
- Research Rocket Lawyer's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
