📌 Core Information
🔹 Job Title: Acquisition Marketing Manager (Remote in Colorado)
🔹 Company: Rocket Lawyer
🔹 Location: Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Colorado)
🚀 Job Overview
Key aspects of this role include:
- Driving growth across acquisition channels
- Ensuring integrated campaigns are executed effectively
- Collaborating with various teams to enhance user experience
- Optimizing customer acquisition strategies
ASSUMPTION: This role requires a strategic thinker who can balance both high-level planning and hands-on execution to drive marketing success.
📋 Key Responsibilities
✅ Own and operationalize acquisition strategy across multiple channels
✅ Identify and address gaps in user experience within the product
✅ Lead go-to-market execution for integrated campaigns
✅ Serve as the project lead from strategy to execution
✅ Report on acquisition performance and translate insights into action
✅ Champion best practices in project management
✅ Coordinate with external agencies or contractors as needed
ASSUMPTION: This role requires strong cross-functional collaboration, attention to detail, and the ability to manage multiple high-priority initiatives in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Experience: 7+ years of experience in acquisition, integrated, or product marketing, ideally in a B2B SaaS environment
Required Skills:
- Deep understanding of customer acquisition journeys and conversion levers
- Expertise in making data-informed decisions, experimentation, and marketing performance tracking
- Proven ability to lead cross-functional campaigns end-to-end
- Strong project management skills and attention to detail
- Exceptional verbal and written communication skills
Preferred Skills:
- Experience in legal tech or other highly regulated industries
- Familiarity with AI/ML platforms or marketing AI solutions
- Tools: Figma, FullStory, Pendo, Google Analytics, Iterable, or similar
ASSUMPTION: While the job listing mentions a preference for candidates with an MBA, it is not a strict requirement, and relevant experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $99,000 - $133,000 USD (Colorado, United States)
Benefits:
- Comprehensive health plans
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is specific to the Colorado location and may vary for other regions. The benefits listed are comprehensive and reflect Rocket Lawyer's commitment to employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Technology
Company Size: 201-500 employees (Mid-size)
Founded: 2008
Company Description:
- Rocket Lawyer is a global leader in online legal services, committed to making legal services affordable and accessible to everyone
- The company offers a wide range of legal documents, attorney services, and legal advice through its platform
- Rocket Lawyer is expanding its team to enhance and expand its platform, capturing audiences worldwide
Company Specialties:
- Step-by-step legal documents
- Rocket Lawyer On Call Attorneys
- Discounted attorney fees
- Making the law simple
- Connecting with a lawyer
- Cloud Services
Company Website: https://www.rocketlawyer.com
ASSUMPTION: Rocket Lawyer's focus on accessibility and affordability in legal services sets it apart in the industry, providing a unique opportunity for marketing professionals to make a significant impact.
📊 Role Analysis
Career Level: Mid-level to Senior-level marketing role with growth opportunities
Reporting Structure: Reports directly to the Integrated Marketing team, collaborating with Product, Product Marketing, Performance Marketing, Web/SEO, Content, and Lifecycle Marketing teams
Work Arrangement: Remote (Colorado) with potential for hybrid or on-site work in the future
Growth Opportunities:
- Expanding the platform to capture global audiences
- Potential for career progression within the marketing team or other departments
- Opportunities to work on high-impact projects and campaigns
ASSUMPTION: This role offers significant growth potential as Rocket Lawyer continues to expand its platform and user base.
🌍 Location & Work Environment
Office Type: Remote (Colorado) with potential for hybrid or on-site work in the future
Office Location(s): 182 Howard St, San Francisco, CA 94105, US (Headquarters)
Geographic Context:
- Colorado offers a high quality of life, with a mix of urban and outdoor living options
- The remote work arrangement allows for flexibility and work-life balance
- The time zone (Mountain Time Zone, UTC -7/-6) may require some accommodation for team members in other regions
Work Schedule: Full-time (40 hours/week) with flexible hours and unlimited PTO
ASSUMPTION: The remote work arrangement and flexible work schedule provide applicants with a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional collaboration and communication
- Project management skills
- Data analysis and interpretation
- Campaign execution and optimization
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific examples of your experience in acquisition marketing, integrated campaigns, and data-driven decision-making
- Research Rocket Lawyer's mission and values to demonstrate your alignment with the company's goals
ATS Keywords: Acquisition Marketing, Integrated Marketing, Product Marketing, Performance Marketing, Web/SEO, Content Marketing, Lifecycle Marketing, Project Management, Data Analysis, Cross-functional Collaboration, Customer Experience, Campaign Execution, Communication Skills, User Experience, Marketing Strategy, Experimentation
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's strategic thinking, cross-functional collaboration, and data-driven decision-making skills.
🛠️ Tools & Technologies
- Figma
- FullStory
- Pendo
- Google Analytics
- Iterable
- Other marketing and project management tools
ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the company's evolving needs and the successful candidate's skillset.
👔 Cultural Fit Considerations
Company Values:
- Simplify the law
- Empower our customers
- Be customer-obsessed
- Work together
- Embrace change
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you align with Rocket Lawyer's mission to simplify the law and empower customers?
- How do you approach collaborating with cross-functional teams to deliver integrated marketing campaigns?
- How do you ensure that your marketing strategies are data-driven and customer-focused?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Rocket Lawyer's values and a customer-centric, collaborative work style.
⚠️ Potential Challenges
- Managing multiple high-priority initiatives in a fast-paced environment
- Balancing strategic thinking with hands-on execution
- Working effectively in a remote or hybrid work environment
- Navigating a complex, highly regulated industry
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a customer-centric focus.
📈 Similar Roles Comparison
- This role is unique in its focus on acquisition marketing within the legal technology industry
- Compared to other acquisition marketing roles, this position offers a high degree of responsibility and impact on the company's growth
- Career progression opportunities may be more limited compared to larger organizations but offer greater growth potential as Rocket Lawyer expands
ASSUMPTION: This role offers a unique opportunity to drive growth and make a significant impact in the legal technology industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature
- Optimizing customer acquisition funnels across multiple channels
- Collaborating with product and design teams to improve user onboarding and reduce churn
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring a balance of high-level planning and tactical execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rocket Lawyer support work-life balance for remote employees?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does Rocket Lawyer measure and optimize the performance of its marketing campaigns?
ASSUMPTION: These questions will help applicants understand the role's priorities, challenges, and performance metrics, enabling them to better prepare for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for the interview by researching Rocket Lawyer's mission, values, and industry context
- Follow up with the hiring manager within one week after the final interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
