📌 Core Information
🔹 Job Title: Acquisition Marketing Manager (Remote in North Carolina)
🔹 Company: Rocket Lawyer
🔹 Location: North Carolina, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (North Carolina)
🚀 Job Overview
Key aspects of this role include:
- Driving growth across acquisition channels
- Ensuring integrated campaigns are executed effectively
- Collaborating with various teams to enhance user experience
- Optimizing marketing strategies and campaign performance
- Leading cross-functional projects from strategy to execution
ASSUMPTION: This role requires a strategic thinker who can balance both high-level planning and hands-on execution. The ideal candidate will have a strong background in acquisition marketing and a proven track record of driving growth across multiple channels.
📋 Key Responsibilities
✅ Own and operationalize acquisition strategy across all channels, ensuring campaign messaging is deeply integrated and aligned with key business outcomes
✅ Identify gaps in user experience within the product and collaborate with PMM and other teams to improve the experience for customers and acquire new customers efficiently
✅ Lead go-to-market execution for integrated campaigns, mapping customer journeys, and aligning messaging across the full funnel
✅ Serve as the project lead from strategy to execution, managing timelines, deliverables, and communication across stakeholders
✅ Partner with Product and LCM to optimize onboarding, cross-sell/upsell journeys through add-on experiences, bringing acquisition strategy post-sign-up/free trial experiences
✅ Report on acquisition performance across all channels, coordinating with Performance, SEO, Content, and Lifecycle teams to build a holistic view of growth, gaps, and opportunities
✅ Translate insights into action by working with Business Intelligence, Finance, Performance, and Creative teams to test, iterate, and improve acquisition flows and campaign performance
✅ Champion best practices in project management, ensuring workback plans and go-to-market timelines are met
✅ Coordinate with external agencies or contractors as needed to ensure consistent campaign execution and implementation
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to juggle multiple high-priority initiatives in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Experience: 7+ years of experience in acquisition, integrated, or product marketing, ideally in a B2B SaaS environment
Required Skills:
- Deep understanding of customer acquisition journeys and conversion levers across performance, SEO, and lifecycle channels
- Expert at making data-informed decisions, experimentation, and marketing performance tracking
- Proven ability to lead cross-functional campaigns end-to-end, working seamlessly with Product, Engineering, Creative, and Marketing teams
- Strong project management skills and attention to detail
- Exceptional verbal and written communication skills
Preferred Skills:
- Experience in legal tech or other highly regulated industries
- Familiarity with AI/ML platforms or marketing AI solutions to small businesses or consumers
- Tools: Figma, FullStory, Pendo, Google Analytics, Iterable, or similar
ASSUMPTION: Candidates should have a strong background in acquisition marketing and a proven track record of driving growth across multiple channels. Experience in legal tech or highly regulated industries is a plus but not required.
💰 Compensation & Benefits
Salary Range: $93,000 - $126,000 USD per year (based on location: North Carolina)
Benefits:
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for acquisition marketing managers with 7+ years of experience in a B2B SaaS environment. The benefits listed are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Rocket Lawyer operates in the legal tech industry, providing affordable and simple legal services through its online platform.
Company Size: Rocket Lawyer has 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for collaboration and growth.
Founded: Rocket Lawyer was founded in 2008 and has since helped over 25 million people and organizations obtain the legal help they need at an affordable price.
Company Description:
- Rocket Lawyer believes that everyone deserves affordable and simple legal services.
- The company offers a wide range of legal documents, attorney services, and legal help through its online platform.
- Rocket Lawyer is committed to making the law simple and accessible to everyone.
Company Specialties:
- Step-by-step legal documents
- Rocket Lawyer On Call Attorneys
- Discounted attorney fees
- Making the law simple
- Connecting with a lawyer
- Cloud Services
Company Website: rocketlawyer.com
ASSUMPTION: Rocket Lawyer is a well-established company in the legal tech industry, with a strong focus on providing affordable and accessible legal services to a wide range of customers.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in acquisition marketing.
Reporting Structure: The Acquisition Marketing Manager will report directly to the Integrated Marketing team and collaborate with various teams, including Product, Product Marketing, Performance Marketing, Web/SEO, Content, and Lifecycle Marketing.
Work Arrangement: This role is remote, with the primary location being North Carolina, United States.
Growth Opportunities:
- As Rocket Lawyer continues to expand its platform and user base, there will be opportunities for the Acquisition Marketing Manager to grow within the marketing team or take on additional responsibilities.
- The ideal candidate will have the opportunity to shape the acquisition marketing strategy and make a significant impact on the company's growth.
- With a strong performance, the Acquisition Marketing Manager may have the opportunity to lead a team or take on a more senior role within the organization.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's continued success.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from home or a co-working space)
Office Location(s): North Carolina, United States
Geographic Context:
- North Carolina is located in the southeastern region of the United States.
- The state is known for its mild climate, beautiful landscapes, and rich history.
- North Carolina is home to a diverse range of industries, including technology, finance, and healthcare.
Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited PTO
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and the opportunity to work from a comfortable and convenient location. The ideal candidate will be self-motivated, organized, and able to manage their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Key Assessment Areas:
- Candidates will be assessed on their strategic thinking and ability to develop and execute integrated marketing campaigns.
- Candidates will also be evaluated on their data analysis skills, project management abilities, and communication skills.
- The interview process will focus on the candidate's understanding of customer acquisition journeys and their ability to optimize marketing performance across multiple channels.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in acquisition marketing, integrated marketing, and B2B SaaS environments.
- Demonstrate your understanding of customer acquisition journeys and your ability to optimize marketing performance across multiple channels.
- Showcase your strong project management skills and attention to detail.
- Prepare for behavioral interview questions that focus on your ability to lead cross-functional campaigns and collaborate effectively with various teams.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
ATS Keywords: Acquisition Marketing, Integrated Marketing, Performance Marketing, Web/SEO, Content Marketing, Lifecycle Marketing, Project Management, Data Analysis, Cross-functional Collaboration, Customer Experience, Go-to-market Strategy, Campaign Execution, Communication Skills, User Experience, Marketing Performance Tracking, B2B SaaS
ASSUMPTION: The interview process will be comprehensive and focused on assessing the candidate's strategic thinking, data analysis skills, project management abilities, and communication skills. Candidates should be prepared to discuss their relevant experience in acquisition marketing and their ability to optimize marketing performance across multiple channels.
🛠️ Tools & Technologies
- Figma
- FullStory
- Pendo
- Google Analytics
- Iterable
ASSUMPTION: The ideal candidate will have experience with these tools and be comfortable using them to optimize marketing performance and improve user experience.
👔 Cultural Fit Considerations
Company Values:
- Make the law simple
- Empower customers
- Collaborate and win together
- Embrace change
- Be inclusive
- Act with integrity
Work Style:
- Rocket Lawyer values a collaborative and inclusive work environment.
- The company encourages open communication, active listening, and a solutions-oriented approach to problem-solving.
- Rocket Lawyer fosters a culture of continuous learning and growth, with a strong emphasis on professional development and career advancement.
Self-Assessment Questions:
- Do you align with Rocket Lawyer's mission to make the law simple and accessible to everyone?
- Are you comfortable working in a remote, collaborative environment with a diverse team of professionals?
- Do you have a solutions-oriented approach to problem-solving and a strong desire to learn and grow professionally?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Rocket Lawyer, with a deep understanding of the company's mission and values. They will be comfortable working in a remote, collaborative environment and have a strong desire to learn and grow professionally.
⚠️ Potential Challenges
- The Acquisition Marketing Manager role requires a high degree of expertise and experience in acquisition marketing, with a strong focus on driving growth across multiple channels.
- The ideal candidate will be able to manage multiple high-priority initiatives in a fast-paced environment and balance both high-level strategy and hands-on execution.
- The role may require occasional travel to attend industry events, conferences, or team meetings.
- The remote work arrangement may present unique challenges, such as maintaining productivity and work-life balance in a home office environment.
ASSUMPTION: The ideal candidate will be able to manage these challenges effectively and thrive in a fast-paced, remote work environment.
📈 Similar Roles Comparison
- Compared to other acquisition marketing roles, this position offers a unique opportunity to drive growth across a wide range of acquisition channels and collaborate with various teams to enhance user experience.
- Rocket Lawyer's focus on affordable and accessible legal services sets it apart from other companies in the legal tech industry.
- This role offers significant growth potential and the opportunity to make a real impact on the company's continued success.
ASSUMPTION: This role is unique in its focus on driving growth across a wide range of acquisition channels and collaborating with various teams to enhance user experience. The ideal candidate will have a strong background in acquisition marketing and a proven track record of driving growth in a B2B SaaS environment.
📝 Sample Projects
- Developing and executing a comprehensive acquisition strategy that optimizes marketing performance across multiple channels
- Collaborating with Product and LCM teams to improve user onboarding and cross-sell/upsell journeys through add-on experiences
- Leading go-to-market execution for integrated campaigns, mapping customer journeys, and aligning messaging across the full funnel
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Acquisition Marketing Manager role, requiring a strong background in acquisition marketing and a proven track record of driving growth across multiple channels.
❓ Key Questions to Ask During Interview
- Can you describe the current acquisition strategy and how this role will contribute to its evolution?
- How does Rocket Lawyer collaborate with external agencies or contractors to ensure consistent campaign execution and implementation?
- What are the key performance indicators (KPIs) used to measure acquisition marketing success, and how are they tracked and optimized?
- How does Rocket Lawyer approach user experience and customer acquisition journeys, and how will this role contribute to their improvement?
- What opportunities are there for professional growth and development within the marketing team or the organization as a whole?
ASSUMPTION: These key questions will help the candidate better understand the role's responsibilities, the company's acquisition marketing strategy, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in acquisition marketing, integrated marketing, and B2B SaaS environments.
- Prepare for behavioral interview questions that focus on your ability to lead cross-functional campaigns and collaborate effectively with various teams.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
- If selected for the final interview, be prepared to discuss your strategic thinking, data analysis skills, project management abilities, and communication skills in detail.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
