📌 Core Information
🔹 Job Title: Acquisition Marketing Manager (Remote in Utah)
🔹 Company: Rocket Lawyer
🔹 Location: Utah, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote (Utah)
🚀 Job Overview
Key aspects of this role include:
- Driving growth across acquisition channels
- Ensuring integrated campaigns across the customer funnel
- Collaborating with various teams to optimize user experiences
- Reporting on acquisition performance
- Leading cross-functional campaigns and projects
ASSUMPTION: This role requires a strategic thinker who can balance both high-level planning and hands-on execution. Strong project management skills and the ability to work effectively with multiple teams are crucial for success in this position.
📋 Key Responsibilities
✅ Own and operationalize acquisition strategy across channels, ensuring campaign messaging is integrated and delivers key business outcomes
✅ Identify gaps in user experience within the product and collaborate with teams to improve the experience for customers and acquire new customers efficiently
✅ Lead go-to-market execution for integrated campaigns, mapping customer journeys, and aligning messaging across the full funnel
✅ Serve as the project lead from strategy to execution, managing timelines, deliverables, and communication across stakeholders
✅ Partner with Product and Lifecycle Marketing to optimize onboarding, cross-sell/upsell journeys through add-on experiences, bringing acquisition strategy post-sign-up/free trial experiences
✅ Report on acquisition performance across all channels, coordinating with teams to build a holistic view of growth, gaps, and opportunities
✅ Translate insights into action by working with teams to test, iterate, and improve acquisition flows and campaign performance
✅ Champion best practices in project management, ensuring workback plans and go-to-market timelines are met
✅ Coordinate with external agencies or contractors as needed to ensure consistent campaign execution and implementation
ASSUMPTION: This role requires a high degree of cross-functional collaboration and the ability to manage multiple projects simultaneously. Strong communication skills and the ability to work effectively with various teams are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Experience: 7+ years of experience in acquisition, integrated, or product marketing, ideally in a B2B SaaS environment
Required Skills:
- Deep understanding of customer acquisition journeys and conversion levers across performance, SEO, and lifecycle channels
- Expertise in making data-informed decisions, experimentation, and marketing performance tracking
- Proven ability to lead cross-functional campaigns end-to-end, working seamlessly with Product, Engineering, Creative, and Marketing teams
- Strong project management skills and attention to detail, comfortable juggling multiple high-priority initiatives in a fast-paced environment
- Exceptional verbal and written communication skills, able to align stakeholders and tell a compelling story
Preferred Skills:
- Experience in legal tech or other highly regulated industries
- Familiarity with AI/ML platforms or marketing AI solutions to small businesses or consumers
- Tools: Figma, FullStory, Pendo, Google Analytics, Iterable, or similar
ASSUMPTION: While an MBA is preferred, a relevant degree in a related field and equivalent work experience may be considered. Familiarity with AI/ML platforms or marketing AI solutions is a plus but not required.
💰 Compensation & Benefits
Salary Range: $93,000 - $150,000 USD per year, depending on location and experience
Benefits:
- Comprehensive health plans (Medical, Dental, and Vision insurance for full-time employees)
- Unlimited PTO
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the legal tech industry. Actual compensation packages are determined by various factors unique to each candidate, including skill set, depth of experience, certifications, specific work location, and performance during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Practice
Company Size: 201-500 employees
Founded: 2008
Company Description:
- Rocket Lawyer is the largest and most widely used online legal service platform in the world, with offices in North America, South America, and Europe
- Founded in 2008, Rocket Lawyer has helped over 30 million people create over 50 million legal documents and get their legal questions answered
- The company is committed to making legal services affordable and simple for everyone
Company Specialties:
- Step-by-step legal documents
- Rocket Lawyer On Call Attorneys
- Discounted attorney fees
- Making the law simple
- Connecting with a lawyer
- Cloud Services
Company Website: https://www.rocketlawyer.com
ASSUMPTION: Rocket Lawyer is a well-established company in the legal tech industry, with a strong focus on providing affordable and simple legal services to a global audience.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with significant responsibility for driving growth and managing cross-functional projects
Reporting Structure: This role reports directly to the Integrated Marketing team and collaborates with various teams, including Product, Product Marketing, Performance Marketing, Web/SEO, Content, and Lifecycle Marketing
Work Arrangement: Remote (Utah), with flexibility for other remote locations
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to expand skills and expertise in acquisition marketing and cross-functional collaboration
- Potential to work on high-impact projects with significant business impact
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and take on more responsibility over time.
🌍 Location & Work Environment
Office Type: Remote (Utah)
Office Location(s): Utah, United States
Geographic Context:
- Utah is located in the western United States, with a population of approximately 3.2 million people
- The state has a semi-arid climate, with hot summers and cold winters
- Utah is known for its outdoor recreation opportunities, including skiing, hiking, and camping
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: Utah offers a high quality of life with a lower cost of living compared to many other major metropolitan areas in the United States. The remote work arrangement provides flexibility and work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Recruiter phone screen
- Role assessment(s)
- Hiring manager interview
- Panel interviews
- Final interview
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Project management and organizational skills
- Data analysis and interpretation skills
- Marketing expertise and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your approach to acquisition marketing and cross-functional collaboration
- Showcase your ability to manage multiple projects and meet deadlines
- Demonstrate your understanding of the legal tech industry and Rocket Lawyer's mission
ATS Keywords: Acquisition Marketing, Integrated Marketing, Performance Marketing, Web/SEO, Content Marketing, Lifecycle Marketing, Project Management, Data Analysis, Cross-functional Collaboration, Customer Experience, Go-to-market Strategy, Communication Skills, User Experience, Marketing Performance Tracking, Campaign Execution, Stakeholder Alignment
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, cross-functional collaboration, and project management skills, as well as their marketing expertise and industry knowledge.
🛠️ Tools & Technologies
- Figma
- FullStory
- Pendo
- Google Analytics
- Iterable
- Other marketing and project management tools as needed
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs. Familiarity with AI/ML platforms or marketing AI solutions is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and results-oriented
- Adaptable and flexible
- Customer-focused and empathetic
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with multiple priorities?
- Are you comfortable working collaboratively with various teams to achieve common goals?
- Do you have strong project management skills and the ability to meet deadlines?
- Are you customer-focused and empathetic, with a deep understanding of customer needs and preferences?
- Do you have a strong understanding of the legal tech industry and Rocket Lawyer's mission?
ASSUMPTION: Rocket Lawyer values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple high-priority projects simultaneously
- Working effectively with various teams and stakeholders
- Keeping up with industry trends and best practices in acquisition marketing
- Adapting to changes in the legal tech industry and market demands
- Balancing strategic thinking and hands-on execution
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Strong project management skills, cross-functional collaboration, and adaptability are essential for success in this position.
📈 Similar Roles Comparison
- This role is similar to other acquisition marketing roles in the legal tech industry, with a focus on driving growth and optimizing user experiences
- However, this role is unique in its emphasis on cross-functional collaboration and project management, requiring a strong balance of strategic thinking and hands-on execution
- Career progression in this role may lead to leadership positions within the marketing team or other related fields
ASSUMPTION: While this role shares similarities with other acquisition marketing roles in the legal tech industry, its unique emphasis on cross-functional collaboration and project management sets it apart.
📝 Sample Projects
- Developing and executing integrated campaigns to drive user acquisition and engagement
- Optimizing onboarding and cross-sell/upsell journeys through add-on experiences
- Collaborating with product and engineering teams to improve user experiences and drive growth
- Analyzing and reporting on acquisition performance to identify gaps and opportunities
- Testing and iterating on acquisition flows and campaign performance to optimize results
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for growth and development in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Integrated Marketing team?
- How does this role collaborate with other teams, such as Product, Product Marketing, and Engineering?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rocket Lawyer support the growth and development of its employees?
- What are the key challenges facing the acquisition marketing team, and how can this role help address them?
- How does Rocket Lawyer measure success for this role, and what are the key performance indicators (KPIs) to track progress?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Rocket Lawyer's mission and industry trends in acquisition marketing
- Practice common interview questions and your responses to demonstrate your qualifications and fit for the role
- Follow up with the hiring manager or recruiter after the interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
