🔹 Job Title: Ads Creative Director / Senior Expert (AI focused)
🔹 Company: OKX
🔹 Location: Hong Kong, Hong Kong SAR
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hong Kong office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing ad creative strategies across major paid social channels, focusing solely on ROI.
- Leading creative brainstorming sessions and managing a production pipeline for rapid ad testing.
- Integrating data analysis with creative insights to produce high-converting ad creatives at scale and with high efficiency.
- Collaborating closely with the Marketing and Growth teams to understand user personas, product selling points, and marketing objectives.
- Utilizing AI tools to visualize and scale creative concepts, and for A/B testing creative elements.
📋 Key Responsibilities
🔹 ROI-Driven Creative Strategy:
- Collaborate with Marketing and Growth teams to understand user personas, product selling points, and marketing objectives.
- Develop and iterate on the overall ad creative strategy based on core metrics like ROI, CPA, and CVR.
- Lead creative brainstorming sessions to generate core concepts that resonate with users and drive conversions.
🔹 Cross-Platform Creative Production & Management:
- Lead or directly produce video, image, and other ad formats suitable for major platforms like TikTok, Meta (Facebook/Instagram), YouTube, and Twitter.
- Possess a deep understanding of the content ecosystems and ad specifications of each platform to ensure creatives are native and effective.
- Establish and manage an efficient creative production pipeline to ensure the iteration speed of creatives meets the demands of rapid ad testing.
🔹 Deep Application of AI Technology:
- Core Requirement: Proficiently use and integrate AI tools (e.g., Midjourney, Stable Diffusion, Runway, Pika, HeyGen) into the daily creative workflow to rapidly visualize and scale creative concepts.
- Continuously research, test, and implement cutting-edge AI creative tools and technologies to build a competitive advantage in efficiency and innovation.
- Utilize AI for A/B testing creative elements (e.g., different copy, visual styles, character models) to quickly identify optimal combinations.
🔹 Data Analysis & Optimization:
- Conduct daily/weekly reviews of ad creative performance data, working closely with Media Buyers to analyze the lifecycle and success/failure factors of different creatives.
- Rapidly adjust creative direction based on data feedback, guiding the team on optimizing and re-creating assets to form an agile loop of "Data -> Creative -> Test -> Optimization."
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Advertising, Design, or a related field.
Experience:
- 5+ years of experience in digital ad creative, with a verifiable track record of ROI-driven success.
Required Skills:
- Proficient in AI tools (Midjourney, Pika, etc.) for ad creative production.
- Deep understanding and extensive practical experience with the ad ecosystems of TikTok and Meta (Facebook/Instagram).
- Strong interest in and deep understanding of the Crypto/Web3 industry, with the ability to quickly grasp industry trends and user psychology.
- Exceptional data sensitivity and analytical skills, with the ability to identify problems and devise creative solutions from data.
Preferred Skills:
- Experience building a creative team or workflow from scratch (0 to 1).
- A "hybrid" profile that seamlessly merges traditional creative fundamentals with deep, hands-on expertise in the latest AI tools, including:
- AI Video Generation & Editing: Proficiency with tools like Runway, Pika, HeyGen, and Synthesia, and a keen interest in next-gen text-to-video models like Sora.
- AI Image Generation & Manipulation: Mastery of Midjourney, Stable Diffusion (including various ControlNet/LoRA models), and Adobe Firefly to achieve precise control over style, elements, and composition, producing high-quality, high-converting visual assets.
- AI-Powered Design & Workflow: Skilled in leveraging AI to enhance traditional design processes, including using features within Adobe Photoshop (AI Beta) and Canva Magic Studio to accelerate efficiency, and using tools like Krea AI for real-time creative exploration.
- Multimodal Content Creation: Proficient in using ChatGPT (GPT-4o), Claude 3, and ElevenLabs for ad copywriting, scriptwriting, AI voice synthesis, and creating AI avatars/digital humans to craft compelling, end-to-end ad experiences.
- Excellent communication skills in both English and Mandarin.
- Experience working in a fast-paced, high-intensity startup environment.
💰 Compensation & Benefits
Salary Range: HKD 800,000 - 1,200,000 per year (industry standard for the role, experience level, and location)
Benefits:
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- Additional perks to be discussed along the process
Working Hours: 40 hours per week, with flexibility for the role
📌 Applicant Insights
🔍 Company Context
- Industry: IT Services and IT Consulting
- Company Size: 1,001-5,000 employees
- Founded: 2017 (as OKX; OKG, the parent company, was founded in 2013)
- Company Description: OKX believes that the future will be reshaped by crypto, contributing to every individual's freedom. OKX began as a crypto exchange, giving millions access to crypto trading, and later developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. OKX has expanded into new markets, with plans to launch in the US, Belgium, and the UAE. OKX is committed to shaping a fairer, more transparent, and accessible society through blockchain technology, publishing proof of reserves monthly and shipping new innovative security features. OKX partners with sports teams and events to promote its pursuit of making the world more efficient, transparent, and connected.
- Company Specialties: Exchange, Blockchain, Futures, API, Technology, and Cryptocurrency
📊 Role Analysis
- Career Level: Senior-level role with significant strategic and leadership responsibilities.
- Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position within the organization.
- Work Arrangement: On-site role based in Hong Kong, with potential for remote work arrangements for the right candidate.
- Growth Opportunities: This role offers the chance to lead a team, manage a significant budget, and make a substantial impact on the company's marketing efforts. It also provides opportunities to learn about the crypto industry, work with cutting-edge AI tools, and collaborate with cross-functional teams.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Hong Kong.
- Office Location(s): OKX's Hong Kong office is located in the heart of the city's business district, offering easy access to public transportation and amenities.
- Geographic Context: Hong Kong is a major global financial hub with a vibrant tech industry, providing ample opportunities for networking and professional growth.
- Work Schedule: The work schedule is typically Monday to Friday, with flexibility for the role and potential overtime during peak periods.
💼 Interview & Application Insights
- Typical Process: The interview process typically consists of an initial phone or video screen, followed by multiple on-site interviews with relevant stakeholders, including the hiring manager and team members. A final interview with senior leadership may also be required.
- Key Assessment Areas: Candidates will be assessed on their creative portfolio, strategic thinking, data analysis skills, and cultural fit with the company.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in digital ad creative and AI tool proficiency.
- Prepare a strong portfolio showcasing your ROI-driven campaigns, AI-generated ad creatives, and any relevant work in the crypto industry.
- Familiarize yourself with OKX's brand, products, and marketing strategies to demonstrate your understanding of the company and its goals.
- Practice your data analysis and presentation skills, as these will be crucial for the role.
🛠 Tools & Technologies
- AI tools: Midjourney, Stable Diffusion, Runway, Pika, HeyGen, Synthesia, Adobe Photoshop (AI Beta), Canva Magic Studio, Krea AI, ChatGPT (GPT-4o), Claude 3, ElevenLabs
- Ad platforms: TikTok, Meta (Facebook/Instagram), YouTube, Twitter
- Data analysis tools: Google Analytics, Facebook Ads Manager, TikTok Ads Manager, YouTube Analytics, etc.
- Project management tools: Asana, Trello, Jira, etc.
- Design tools: Adobe Creative Suite, Sketch, Figma, etc.
👔 Cultural Fit Considerations
- Company Values: We Before Me, Do the Right Thing, Get Things Done
- Work Style: OKX values a collaborative, data-driven, and agile work environment. Employees are expected to be proactive, innovative, and comfortable working in a fast-paced, dynamic setting.
- Self-Assessment Questions:
- How do your personal values align with OKX's core principles?
- Describe a time when you had to make a difficult decision based on data, and how did you approach it?
- How do you stay up-to-date with industry trends and new tools in the rapidly evolving crypto and AI landscapes?
⚠️ Potential Challenges
- The crypto industry is highly dynamic and unpredictable, requiring constant adaptation and innovation in marketing strategies.
- Working with AI tools can present technical challenges and the need for continuous learning and optimization.
- The role may require managing a team with diverse skills and backgrounds, necessitating strong leadership and communication skills.
- The on-site nature of the role may present challenges for candidates who prefer remote or hybrid work arrangements.
📈 Similar Roles Comparison
- This role differs from traditional creative director positions in its focus on ROI-driven strategies, AI tool integration, and data analysis.
- In the crypto industry, this role is unique in its requirement for deep expertise in both digital ad creative and AI tools.
- Compared to similar roles in other industries, this position offers a higher degree of strategic influence, technological innovation, and career growth potential.
📝 Sample Projects
- Develop and execute a successful ad campaign for a new crypto product launch, utilizing AI tools to generate creatives and optimize performance based on real-time data.
- Collaborate with the marketing team to create a targeted ad campaign for a specific user segment, demonstrating a deep understanding of user personas and industry trends.
- Lead a team in producing a series of high-converting ad creatives for a major crypto exchange's promotional event, showcasing your ability to manage a production pipeline and optimize creatives for multiple platforms.
💡 Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team in the current crypto market landscape, and how can this role address them?
- How does OKX plan to leverage AI technology in its marketing efforts in the coming years, and what role will this position play in that strategy?
- What opportunities exist for growth and development within the marketing team, and how does this role contribute to those opportunities?
- How does OKX measure the success of its marketing campaigns, and what key performance indicators (KPIs) will this role be responsible for tracking and optimizing?
- What is the team structure and dynamic like within the marketing department, and how does this role fit into that structure?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://okx.com/careers).
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in digital ad creative and AI tool proficiency.
- Prepare a strong portfolio showcasing your ROI-driven campaigns, AI-generated ad creatives, and any relevant work in the crypto industry.
- Familiarize yourself with OKX's brand, products, and marketing strategies to demonstrate your understanding of the company and its goals.
- Practice your data analysis and presentation skills, as these will be crucial for the role.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
