📌 Core Information
🔹 Job Title: Alternance - Brand Content Assistant H/F
🔹 Company: Betclic Group
🔹 Location: Bordeaux, Nouvelle-Aquitaine, France
🔹 Job Type: Internship
🔹 Category: Marketing & Communication
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Producing engaging content for Betclic's brand across various channels
- Managing the editorial calendar and ensuring brand tone consistency
- Collaborating with cross-functional teams on projects and campaigns
- Analyzing communication impact and contributing to the team's success
ASSUMPTION: This role requires strong communication skills, creativity, and a passion for sports. Familiarity with online betting and the ability to work in a dynamic, fast-paced environment are essential.
📋 Key Responsibilities
✅ Create and publish engaging content for Betclic's brand across multiple channels, including the mobile application, push notifications, newsletters, and promotional pages
✅ Manage the editorial calendar, focusing on minor and emerging sports
✅ Ensure the Betclic brand tone is consistent across all communications and propose relevant communication angles
✅ Manage daily photo editing and updates on the mobile application's back-office
✅ Analyze communication impact and report on performance
✅ Contribute to cross-functional projects and collaborate with various internal teams
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and as part of a team.
🎯 Required Qualifications
Education: Pursuing a bachelor's degree (Bac+3 to Bac+5) in marketing, communication, or a related field
Experience: No professional experience required
Required Skills:
- Excellent written communication skills in French
- Strong creativity and ability to integrate a brand tone
- Proficient in Photoshop and basic knowledge of HTML (a plus)
- Strong organizational skills and attention to detail
- Curiosity and a proactive approach to learning
Preferred Skills:
- Familiarity with online betting and the sports industry
- Experience with content management systems (CMS)
- Bilingual or multilingual skills (English)
ASSUMPTION: Candidates should have a strong academic record and demonstrate a passion for marketing and communication.
💰 Compensation & Benefits
Salary Range: As this is an internship, the compensation will be in line with French internship regulations. The average monthly stipend for an intern in France is around €1,200-€1,500 (before taxes).
Benefits:
- 25 days of paid leave and 10 days of "RTT" (Réduction du Temps de Travail)
- Meal vouchers (Ticket Restaurant®) credited €11 per day (50% funded)
- Health insurance (100% covered for the employee and their children)
- Transportation reimbursement (50% or an annual mobility allowance of €230 for sustainable commuting)
- Access to sports courses and internal events
Working Hours: Full-time (35 hours/week), with flexible hours and the possibility of remote work (hybrid arrangement)
ASSUMPTION: The salary range is an estimate based on French internship regulations and may vary depending on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Betclic Group operates in the technology, information, and internet industry, focusing on online gambling, sports betting, and casino games.
Company Size: Betclic Group has 501-1,000 employees, providing an environment that combines the agility of a startup with the resources of a larger organization.
Founded: Betclic Group was founded in 2005 and has since grown to become a European leader in online sports betting and gaming.
Company Description:
- Betclic Group is a dynamic and innovative company that offers an engaging and entertaining sports betting experience
- The company is committed to putting its players at the heart of every strategic choice and contributing to the vitality of the sports ecosystem
- Betclic Group offers a comprehensive protection program, BETCLIC PROTECT, to ensure safe gambling and support players in difficulty
Company Specialties:
- Gambling
- Sports betting
- Bookmaker
- Casino
- Poker
- Turf
Company Website: betclicgroup.com
ASSUMPTION: Betclic Group's focus on innovation, creativity, and customer experience makes it an attractive employer for marketing and communication professionals.
📊 Role Analysis
Career Level: This internship is an entry-level position, offering an excellent opportunity for recent graduates to gain practical experience in marketing and communication.
Reporting Structure: The Brand Content Assistant will report directly to the Brand Content Manager, Arnaud FOLLY.
Work Arrangement: This role is primarily on-site, with the possibility of remote work (hybrid arrangement) and flexible hours.
Growth Opportunities:
- Upon successful completion of the internship, there may be opportunities for full-time employment within the company
- The role offers exposure to various aspects of marketing and communication, allowing the intern to develop a well-rounded skill set
- Betclic Group's international presence provides opportunities for travel and cross-cultural collaboration
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth in a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Betclic Group's Bordeaux office is a modern, dynamic workspace with a rooftop and various amenities, including a gym and internal events.
Office Location(s): 117, Quai de Bacalan, Bordeaux, Nouvelle-Aquitaine 33300, FR
Geographic Context:
- Bordeaux is a vibrant city in southwestern France, known for its wine, culture, and historic architecture
- The city offers a high quality of life, with a mild climate, numerous parks, and a rich culinary scene
- Bordeaux is well-connected by public transportation, with easy access to the city center and surrounding areas
Work Schedule: The work schedule is full-time (35 hours/week), with flexible hours and the possibility of remote work (hybrid arrangement).
ASSUMPTION: Bordeaux provides an attractive work-life balance, with a variety of cultural, recreational, and culinary experiences to explore.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Pre-qualification HR interview (15 minutes) with Mathilde
- Completion of the AssessFirst test (personality, motivations, and reflection)
- Interview with the Brand Content Manager, Arnaud FOLLY
- Case study presentation and final HR interview with Mathilde
Key Assessment Areas:
- Communication skills and ability to integrate a brand tone
- Creativity and problem-solving abilities
- Attention to detail and organizational skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Demonstrate your passion for sports, marketing, and communication
- Showcase your understanding of Betclic Group's brand and values
ATS Keywords: Brand Content, Marketing, Communication, Sports, Online Betting, Editorial Management, Content Creation, Brand Tone, Collaboration, Cross-functional Projects
ASSUMPTION: The application process is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Photoshop
- HTML
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is not required but may be an asset for the successful candidate.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Customer focus
- Collaboration
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Customer-centric
Self-Assessment Questions:
- How do you ensure consistency in brand tone across various communication channels?
- Can you describe a time when you had to manage a tight deadline and multiple projects simultaneously?
- How do you approach learning new tools and technologies in a fast-paced environment?
ASSUMPTION: Candidates should assess their fit with Betclic Group's values and work style to ensure a successful and enjoyable internship experience.
⚠️ Potential Challenges
- Managing a high volume of content and tight deadlines
- Adapting to a dynamic and fast-paced work environment
- Working with multiple stakeholders and cross-functional teams
- Balancing academic responsibilities with the demands of an internship
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning.
📈 Similar Roles Comparison
- This role differs from other marketing and communication internships in its focus on online gambling and sports betting
- Betclic Group's international presence offers unique opportunities for cross-cultural collaboration and growth
- This internship provides a well-rounded skill set, with exposure to various aspects of marketing and communication
ASSUMPTION: Candidates should research similar roles and compare the opportunities they offer to make an informed decision about their career path.
📝 Sample Projects
- Developing a content strategy for a new sports betting campaign
- Creating engaging social media content for Betclic's poker and casino platforms
- Analyzing the impact of a marketing campaign and proposing optimizations
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may encounter during their internship.
❓ Key Questions to Ask During Interview
- How does Betclic Group support the professional development of its interns?
- What opportunities are there for full-time employment after the completion of the internship?
- How does Betclic Group ensure a positive work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Betclic Group foster a culture of innovation and creativity?
ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for the AssessFirst test by reviewing your personality, motivations, and reflection
- Research Betclic Group's brand, values, and industry to demonstrate your understanding and enthusiasm
- Follow up with Mathilde one week after submitting your application to confirm receipt and inquire about the next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
