P

Alternance - Global Brand Management for Ramazzotti

Pernod Ricard
Full-time
On-site
Paris, Île-de-France, France
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Alternance - Global Brand Management for Ramazzotti

πŸ”Ή Company: Pernod Ricard

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Full-time Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 14, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the Global Marketing Manager in implementing brand strategy for Ramazzotti
  • Leading the creation of brand initiatives presentation assets for international markets
  • Managing brand strategic guidelines, global brand assets, and innovation projects
  • Collaborating with cross-functional teams, agencies, and market companies
  • Monitoring sell-in and sell-out data, and providing insights to shape future brand projects

ASSUMPTION: This role is designed for students pursuing a master's degree in Marketing with some professional experience, seeking to gain practical experience in global brand management.

πŸ“‹ Key Responsibilities

βœ… Lead the creation of key brand initiatives presentation assets for international markets

βœ… Assist the Global Marketing Manager in developing brand strategic guidelines and marketing tools

βœ… Manage asset/information requests from international markets on Ramazzotti

βœ… Support the daily relationship with the distillery for operations such as code creations and product shipments

βœ… Monitor sell-in and sell-out data, and provide insights to shape future brand projects

βœ… Identify and share best practices and key learnings from international markets

ASSUMPTION: The role requires strong project management, communication, and analytical skills, as well as the ability to work effectively in a cross-functional and international environment.

🎯 Required Qualifications

Education: Pursuing a master's degree in Marketing

Experience: At least 6 months of professional experience in marketing

Required Skills:

  • Self-motivation and fast learning
  • Ability to manage multiple projects and be proactive
  • Fluency in English (Italian is a strong plus)
  • Previous international experience(s) is a plus

Preferred Skills:

  • Familiarity with the beverage industry
  • Experience with brand management software or tools

ASSUMPTION: Candidates should have a strong academic background, relevant work experience, and a passion for the beverage industry.

πŸ’° Compensation & Benefits

Salary Range: Internships in France typically range from €1,500 to €2,500 per month, depending on experience and qualifications. This role is likely to be within this range.

Benefits:

  • Company mutual insurance
  • Access to work council benefits after 6 months
  • Possibility to open a company savings plan with profit-sharing
  • Company restaurant
  • Unlimited access to the Coursera training platform
  • Employee events (Masterclasses, conferences, etc.)

Working Hours: Full-time (35 hours/week)

ASSUMPTION: The salary range is an estimate based on industry standards for marketing internships in France. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Pernod Ricard is a global wine and spirits group, and the #1 premium spirits organization in the world. The company represents over 240 premium brands available in more than 160 countries.

Company Size: Pernod Ricard has over 18,500 employees worldwide and is a public company.

Founded: Pernod Ricard was founded in 1975 through the merger of two French companies, Pernod and Ricard.

Company Description:

  • Pernod Ricard is a convivial, responsible, and successful global wine and spirits group
  • The company aims to turn every social interaction into a genuine, friendly, and responsible experience of sharing
  • Pernod Ricard believes in the power of human connection and strives to be sustainable and responsible at every step, from grain to glass

Company Specialties:

  • Absolut
  • Chivas
  • Brancott Estate
  • Campo Viejo
  • Graffigna
  • Jacob's Creek
  • Martell
  • Mumm
  • Perrier-JouΓ«t
  • Royal Salute
  • The Glenlivet
  • Ballantine's
  • Beefeater
  • Havana Club
  • Jameson
  • KahlΓΊa
  • Malibu
  • and Ricard

Company Website: http://www.pernod-ricard.com

ASSUMPTION: Pernod Ricard's large size and global presence offer interns and alternates the opportunity to work on international brands and gain exposure to diverse markets and cultures.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position designed for students pursuing a master's degree in Marketing with some professional experience.

Reporting Structure: The intern will report directly to the Global Marketing Manager for Ramazzotti.

Work Arrangement: This is an on-site role with a target hire date of September 1, 2025, and a target end date of August 31, 2026.

Growth Opportunities:

  • Exposure to global brand management and international markets
  • Collaboration with cross-functional teams and agencies
  • Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in global brand management and develop their professional network within the beverage industry.

🌍 Location & Work Environment

Office Type: Pernod Ricard's headquarters is a modern office building located in the 8th arrondissement of Paris.

Office Location(s): 5 cours Paul Ricard, Paris, Île-de-France 75008, FR

Geographic Context:

  • Paris is the capital and most populous city of France
  • The 8th arrondissement is a central and upscale district known for its luxury shops, restaurants, and tourist attractions
  • Paris offers a vibrant cultural scene, rich history, and excellent public transportation

Work Schedule: The work schedule is full-time (35 hours/week) with a target hire date of September 1, 2025, and a target end date of August 31, 2026.

ASSUMPTION: Paris offers a dynamic and multicultural work environment, with easy access to international markets and a high concentration of wine and spirits companies.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the Global Marketing Manager for Ramazzotti
  • Final decision and offer

Key Assessment Areas:

  • Relevant marketing experience and skills
  • Fluency in English and Italian (if applicable)
  • Cultural fit and alignment with Pernod Ricard's values
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Demonstrate your passion for the beverage industry and global brand management
  • Prepare examples of previous projects or initiatives that showcase your creativity and problem-solving skills

ATS Keywords: Marketing, Brand Management, Global Brand, Strategic Guidelines, Marketing Tools, Innovation Projects, Reporting, Insights, Cross-Functional Teams, Agencies, Market Companies, Sell-In, Sell-Out, Ramazzotti

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience, skills, and enthusiasm for the position.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Brand management software or tools (e.g., Brandfolder, Bynder, Canto DAM)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon during the internship.

πŸ‘” Cultural Fit Considerations

Company Values:

  • ConvivialitΓ©: Creating friendly and responsible social experiences
  • Responsibility: Acting sustainably and responsibly at every step, from grain to glass
  • Performance: Delivering high-quality products and exceptional customer experiences

Work Style:

  • Collaborative: Working effectively with cross-functional teams, agencies, and market companies
  • Proactive: Taking initiative and managing multiple projects simultaneously
  • Adaptable: Thriving in a dynamic and international environment

Self-Assessment Questions:

  • Do you enjoy working in a collaborative and international environment?
  • Are you comfortable managing multiple projects and being proactive?
  • Do you share Pernod Ricard's commitment to convivialitΓ©, responsibility, and performance?

ASSUMPTION: Candidates should assess their fit with Pernod Ricard's company values and work style to ensure a successful and enjoyable internship experience.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working effectively in a cross-functional and international environment
  • Adapting to a dynamic and fast-paced work environment
  • Balancing academic responsibilities with the demands of an internship

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a proactive approach to learning and growth.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on global brand management for a specific brand (Ramazzotti) within a large, international company
  • Compared to other marketing internships, this role offers a higher level of responsibility and exposure to international markets
  • Career paths within Pernod Ricard may include progression to full-time employment, with opportunities for growth and advancement within the marketing department or other functions

ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in global brand management and develop their professional network within the beverage industry.

πŸ“ Sample Projects

  • Developing a comprehensive brand guidelines document for Ramazzotti
  • Creating a global brand assets inventory and ensuring brand consistency across international markets
  • Conducting a market analysis and providing insights to inform brand strategy and innovation projects

ASSUMPTION: These sample projects are designed to give interns a sense of the types of tasks and responsibilities they may encounter during their internship.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader marketing strategy for Ramazzotti and Pernod Ricard?
  • What opportunities are there for professional development and growth within the company?
  • How does Pernod Ricard support work-life balance for interns and employees?
  • What is the typical career path for successful interns within the marketing department or other functions?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.