📌 Core Information
🔹 Job Title: Manager, Brand Global Social Media & Governance
🔹 Company: Capital One
🔹 Location: McLean, VA (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and spearheading communications strategy for brand governance
- Partnering with various teams to support innovative marketing programs
- Managing communications platforms for consistent messaging across the enterprise
- Establishing consistent standards and processes for global social media presence
ASSUMPTION: This role requires strong communication skills, experience in brand management, and the ability to navigate a large, matrixed organization.
📋 Key Responsibilities
✅ Develop and spearhead communications strategy for brand governance
✅ Partner with functional program leads to understand and support awareness driving and educational communications
✅ Build influential relationships with independent teams across the enterprise to enable well-managed growth and innovation
✅ Establish consistent standards guardrails and processes for how the brand leverages social, site, and other marketing channels globally
✅ Own the cross-pollination and connectivity strategy for Capital One’s U.S. and international social presences
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and the capacity to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree or Military Experience
Experience: At least 5 years of experience in marketing or communications in a regulated industry
Required Skills:
- Brand management experience within a large scale, matrixed organization
- Excellent communication skills
- Excellent understanding of navigating the contemporary digital and social media landscape
- Strong risk-management judgment
- Strong interpersonal skills
- Proven ability to autonomously manage multiple projects simultaneously
Preferred Skills:
- Experience with multi-cultural or multilingual marketing strategy
- Experience managing social media and content marketing for a Fortune 100 brand
- Experience working on a Fortune 100 brand on a global scale
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $132,800 - $181,900 USD per year (varies by location)
Benefits:
- Health, financial, and other benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is inclusive of base salary and any performance-based incentives.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1986 (as OakStone Financial; rebranded as Capital One in 1994)
Company Description:
- Capital One is a diversified bank that offers a broad array of financial products and services to consumers, small businesses, and commercial clients
- The company is known for its innovative use of technology and data analytics to provide customers with personalized banking experiences
- Capital One is committed to diversity, inclusion, and providing equal opportunities for all employees
Company Specialties:
Company Website: www.capitalone.com
ASSUMPTION: Capital One is a well-established financial services company with a strong focus on innovation and technology.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports directly to the Head of Brand Governance
Work Arrangement: On-site with remote flexibility
Growth Opportunities:
- Potential to grow into a more senior role within the brand governance team or across the broader marketing organization
- Opportunities to work on high-impact projects and initiatives
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): McLean, VA (with remote flexibility)
Geographic Context:
- McLean, VA is a suburb of Washington, D.C., with a diverse population and a mix of urban and suburban neighborhoods
- The area offers a variety of cultural, recreational, and dining options
- McLean has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The remote flexibility offered for this role may allow for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a recruiter or HR representative
- In-depth behavioral and situational interviews with hiring manager and/or team members
- Final interview with the Head of Brand Governance
Key Assessment Areas:
- Communication skills and ability to develop and execute a communications strategy
- Brand management experience and understanding of brand governance
- Ability to work independently and manage multiple projects simultaneously
- Cultural fit and alignment with Capital One's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your experience with brand management, communications strategy, and project management
- Research Capital One's brand and values to demonstrate your understanding of the company and its culture
ATS Keywords: Brand Management, Communications Strategy, Project Management, Brand Governance, Social Media, Marketing, Global, Enterprise
ASSUMPTION: Capital One uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
ASSUMPTION: Proficiency in Microsoft Office Suite and project management tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Make it right
- Take care of each other
- Own your work
- Reinvent yourself
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Results-oriented and accountable
Self-Assessment Questions:
- Do you have experience working in a large, matrixed organization and navigating complex stakeholder relationships?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you thrive in a collaborative, data-driven work environment?
ASSUMPTION: Capital One values candidates who are a strong cultural fit and align with the company's core values.
⚠️ Potential Challenges
- Managing communications for a large, global organization with diverse stakeholders
- Navigating a complex, matrixed organization and building effective relationships with independent teams
- Balancing the need for brand consistency with the desire for innovative marketing programs
- Managing the cross-pollination and connectivity strategy for Capital One’s U.S. and international social presences
ASSUMPTION: These challenges require strong communication skills, strategic thinking, and the ability to build effective relationships with stakeholders.
📈 Similar Roles Comparison
- This role is unique in its focus on brand governance and global social media strategy
- Similar roles in other organizations may have a narrower focus on either brand governance or social media management
- Career paths for this role may include progression to more senior roles within brand governance or broader marketing leadership positions
ASSUMPTION: This role offers a unique opportunity to develop expertise in brand governance and global social media strategy.
📝 Sample Projects
- Developing and executing a comprehensive communications strategy for a global brand governance initiative
- Managing the launch of a new social media platform or campaign for a Fortune 100 brand
- Collaborating with cross-functional teams to create and implement brand safety and protection standards
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader brand governance team and marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does Capital One support the growth and development of its employees in this role?
- What are the key challenges facing the brand governance team, and how can this role help address them?
- How does Capital One approach work-life balance for employees in this role?
ASSUMPTION: These questions can help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your brand management experience and relevant skills
- Write a cover letter that demonstrates your understanding of the role and your fit with Capital One's values
- Prepare for behavioral and situational interview questions that focus on your experience with brand management, communications strategy, and project management
- Follow up with the recruiter or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
