📌 Core Information
🔹 Job Title: Alternant Assistant Chef de Produit Marketing (H/F) - AOP & Terroirs (12)
🔹 Company: Lactalis
🔹 Location: Roquefort-sur-Soulzon, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting product managers in developing and managing a portfolio of national and regional brands
- Creating and implementing promotional plans, including in-store activations, on-pack promotions, and CRM programs
- Managing digital communications and internal events
- Monitoring product mixes and packaging renovations
- Conducting market research and contributing to new product launches
ASSUMPTION: This role is designed to provide real responsibilities and autonomy to the intern, allowing them to develop their marketing skills and prepare for their future career.
📋 Key Responsibilities
✅ Assist product managers in developing and managing a portfolio of national and regional brands
✅ Create and implement promotional plans, including in-store activations, on-pack promotions, and CRM programs
✅ Manage digital communications and internal events
✅ Monitor product mixes and packaging renovations
✅ Conduct market research and contribute to new product launches
ASSUMPTION: The intern will work closely with their tutor, Nathalie, and will be given increasing responsibilities and projects as their skills and confidence grow.
🎯 Required Qualifications
Education: Bachelor's degree or higher in marketing, business, or a related field
Experience: Previous internships or work experience in marketing, preferably in the food industry
Required Skills:
- Strong analytical and organizational skills
- Creativity and initiative
- Excellent communication skills
- Proficient in Microsoft Office Suite
- Fluency in French (written and spoken)
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the French food industry
- Ability to work in a multicultural environment
ASSUMPTION: While a background in marketing or a related field is essential, the most important qualities for this role are a strong work ethic, adaptability, and a genuine interest in the food industry.
💰 Compensation & Benefits
Salary Range: The salary for this internship is not specified, but it is common for internships in France to be paid at least the minimum wage (SMIC), which is €1,609.44 gross per month (as of 2023).
Benefits:
- Mutuelle (health insurance)
- Intéressement (profit-sharing bonus)
- Participation (employee savings plan)
- Abondement (employer contribution to employee savings plan)
Working Hours: Full-time (35 hours/week) with flexibility for occasional overtime
ASSUMPTION: The salary range provided is an estimate based on typical internship compensation in France. The actual salary may vary depending on the company's policy and the intern's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lactalis is a global leader in the dairy industry, with a presence in around a hundred countries and a portfolio of over a hundred brands. They are committed to developing healthy, gourmet, and accessible dairy products while contributing to the development of rural economies.
Company Size: Lactalis is a large company with over 80,000 employees worldwide. This size offers interns the opportunity to work on diverse projects and gain exposure to various aspects of the business.
Founded: Lactalis was founded in 1933 by André Besnier in Laval, France. The company has since grown into a global leader in the dairy industry, maintaining its commitment to its rural roots and family-owned heritage.
Company Description:
- Lactalis is a family-owned company with a strong commitment to its rural roots and local food cultures
- The company is the first AOP cheese producer and contributes to the development of a rural economy open to the world
- Lactalis offers a unique dairy expertise across all dairy product categories, including milk consumption, ultra-fresh milk, cheese, butter, cream, and dairy ingredients
Company Specialties:
- Dairy product manufacturing
- Marketing and sales of dairy products
- Export and international trade
- Research and development of new dairy products
Company Website: www.lactalis.fr
ASSUMPTION: Lactalis' commitment to its rural roots and local food cultures ensures that interns will have the opportunity to work on a wide range of products and gain exposure to different aspects of the dairy industry.
📊 Role Analysis
Career Level: This internship is designed for entry-level candidates with little to no professional experience in marketing or a related field.
Reporting Structure: The intern will report directly to their tutor, Nathalie, and will work closely with other members of the marketing team.
Work Arrangement: This is an on-site internship based in Roquefort-sur-Soulzon, France. The intern may be required to travel occasionally for events or market research purposes.
Growth Opportunities:
- Interns who demonstrate strong performance and a good fit with the company culture may be offered full-time positions upon completion of their internship
- Lactalis offers a range of career development opportunities, including training programs and internal promotions
- The company's global presence provides opportunities for international assignments and exposure to different markets
ASSUMPTION: Lactalis' commitment to employee development and growth ensures that interns will have ample opportunities to learn and advance their careers within the company.
🌍 Location & Work Environment
Office Type: Lactalis' headquarters in Roquefort-sur-Soulzon is a modern, professional office environment with a focus on collaboration and innovation.
Office Location(s): The intern will be based at Lactalis' headquarters in Roquefort-sur-Soulzon, France.
Geographic Context:
- Roquefort-sur-Soulzon is located in the Midi-Pyrénées region of southern France, known for its beautiful landscapes and rich cultural heritage
- The area is home to numerous outdoor sports and leisure activities, including hiking, cycling, and water sports
- Roquefort-sur-Soulzon is approximately 1 hour and 15 minutes from Montpellier, 1 hour from Albi, 25 minutes from Millau, and 15 minutes from Saint-Affrique
Work Schedule: The intern will work full-time (35 hours/week) with flexibility for occasional overtime, as needed.
ASSUMPTION: Lactalis' location in Roquefort-sur-Soulzon offers interns the opportunity to work in a beautiful, historic region while enjoying a modern, professional work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone screening with a member of the HR team
- In-person or video interview with the hiring manager and an HR representative
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Creativity and initiative
- Adaptability and flexibility
- Knowledge of the French food industry (preferred)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Be prepared to discuss your marketing background and any relevant projects or campaigns you have worked on
- Research Lactalis' products and marketing strategies to demonstrate your interest in and understanding of the company
- Prepare questions to ask the interviewer about the role, the team, and the company's marketing strategies
ATS Keywords: Marketing, Assistant, Product, Brand, Promotion, Digital, CRM, Packaging, Research, Innovation, Internship, Entry-level, On-site, Roquefort-sur-Soulzon, Lactalis, AOP, Terroirs
ASSUMPTION: Lactalis' recruitment process is designed to assess candidates' skills and cultural fit with the company, ensuring that interns are well-prepared to succeed in their roles.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Market research tools (e.g., SurveyMonkey, Google Forms)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Lactalis provides interns with access to the tools and technologies they need to succeed in their roles, including training and support as needed.
👔 Cultural Fit Considerations
Company Values:
- Expertise and passion for dairy products
- Commitment to rural economies and local food cultures
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced, with a focus on results and performance
- Collaborative and team-oriented, with a focus on collective success
- Adaptable and flexible, with a willingness to take on new challenges and learn from failures
- Customer-focused, with a commitment to delivering high-quality products and exceptional customer service
Self-Assessment Questions:
- Do you have a genuine passion for dairy products and the food industry?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you committed to delivering high-quality products and exceptional customer service?
ASSUMPTION: Lactalis' company culture is built on a strong commitment to its rural roots, expertise in dairy products, and a passion for innovation and continuous improvement. Interns who share these values and are comfortable working in a dynamic, collaborative environment will thrive at Lactalis.
⚠️ Potential Challenges
- The internship may require occasional overtime or travel, which could impact work-life balance
- The role may involve working with tight deadlines and managing multiple projects simultaneously, which could be challenging for entry-level candidates
- The intern may be required to work with a diverse range of stakeholders, including internal teams, external partners, and consumers, which could present communication and collaboration challenges
- The intern may face competition from other interns and employees for limited resources and opportunities, which could impact their ability to succeed in their role
ASSUMPTION: While these challenges may present obstacles for some interns, Lactalis' commitment to employee development and growth ensures that interns who demonstrate strong performance and a good fit with the company culture will have ample opportunities to succeed and advance their careers.
📈 Similar Roles Comparison
- This role is similar to other assistant product manager or marketing internships in the food industry, but with a focus on AOP and terroirs products
- The role offers a unique opportunity to work with a global leader in the dairy industry and gain exposure to a wide range of products and markets
- Career paths for this role may include progression to product manager, brand manager, or marketing manager positions within the company
ASSUMPTION: While this role shares similarities with other marketing internships, its focus on AOP and terroirs products and global exposure sets it apart and offers unique opportunities for growth and development.
📝 Sample Projects
- Conducting market research and consumer surveys to inform promotional planning and product development
- Managing digital communications and social media campaigns to promote brand awareness and engagement
- Organizing and executing in-store activations and events to drive sales and customer loyalty
- Contributing to the development and launch of new products, including packaging design and market testing
ASSUMPTION: These sample projects are designed to give interns a sense of the types of tasks and responsibilities they may encounter in their role, but the specific projects and priorities may vary depending on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does Lactalis support work-life balance for its employees?
- What are the key challenges and opportunities facing the marketing team in the coming year?
ASSUMPTION: Asking thoughtful, informed questions during the interview demonstrates your interest in and understanding of the role and the company, and can help you make a more informed decision about whether the internship is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your phone screening by researching Lactalis' products and marketing strategies and practicing common interview questions
- If selected for an in-person or video interview, dress professionally and arrive early to demonstrate your punctuality and professionalism
- Follow up with the hiring manager and HR representative after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
