Amazon Brand PPC

📌 Core Information

🔹 Job Title: Amazon Brand PPC

🔹 Company: Activate Talent

🔹 Location: Remote (Must be comfortable working PST hours)

🔹 Job Type: Full-Time

🔹 Category: E-commerce / Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing Amazon PPC campaigns
• Collaborating on brand management and strategic growth initiatives
• Monitoring key performance indicators and providing actionable insights
• Working with a remote-first team in a fast-paced, high-growth environment

ASSUMPTION: This role requires a strong understanding of Amazon PPC and brand management, as well as the ability to thrive in a remote, fast-paced environment.

📋 Key Responsibilities

✅ Plan, launch, and optimize Sponsored Product, Sponsored Brand, and Sponsored Display campaigns

✅ Monitor KPIs including ACoS, TACoS, CTR, CVR, and ROAS to achieve targets

✅ Conduct keyword research, A/B testing, and campaign audits

✅ Provide performance insights and actionable recommendations

✅ Optimize listings: titles, bullets, descriptions, backend keywords

✅ Manage brand assets including A+ Content and Storefront pages

✅ Collaborate with creatives to brief and improve content based on data

✅ Monitor and respond to customer reviews/questions using brand tone

✅ Ensure compliance with Amazon policies and resolve account health issues

✅ Identify and execute strategies for new product launches

✅ Track competitors and apply marketplace best practices

✅ Partner with leadership on budgeting, forecasting, and performance planning

ASSUMPTION: This role requires a high level of detail-orientation and analytical skills to effectively manage campaigns and brand assets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of hands-on Amazon PPC experience (beauty or CPG preferred)

Required Skills:

• Proven success scaling DTC brands on Amazon
• Deep knowledge of Seller Central, Brand Registry, and tools like Helium10, JungleScout, or Perpetua
• Experience working with creative teams and using data to drive content
• Highly detail-oriented with strong analytical skills
• Self-starter who thrives in fast-paced, remote environments
• Must be comfortable working PST hours

Preferred Skills:

• Experience with U.S.-based beauty or skincare brands
• Familiarity with Shopify and broader DTC strategies
• Bilingual in English and Spanish

ASSUMPTION: Candidates with experience in the beauty or CPG industry and familiarity with U.S.-based brands may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Remote work equipment allowance
• Professional development opportunities

Working Hours: Full-time, with a focus on PST hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 1,001-5,000 employees

Founded: 2015 (Based on LinkedIn profile)

Company Description:

• Activate Talent is a rapidly growing staffing and recruiting firm focused on connecting businesses with top-tier talent
• The company aims to revolutionize talent acquisition by streamlining the process and cutting labor costs
• Activate Talent works with a diverse range of clients, including beauty brands like the one hiring for this role

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring

Company Website: www.activatetalent.com

ASSUMPTION: Activate Talent's expertise in staffing and recruiting may provide valuable insights into the hiring process and company culture for this role.

📊 Role Analysis

Career Level: Mid-level to senior marketing role focused on Amazon PPC and brand management

Reporting Structure: This role reports directly to the client's marketing leadership team

Work Arrangement: Remote solely, with a focus on PST hours

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunity to work with a high-growth brand and make a significant impact on its success
• Possibility to learn and develop skills in e-commerce, brand management, and strategic growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the client's high-growth trajectory and the nature of the role.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): N/A

Geographic Context:

• The role is remote, with a focus on PST hours, allowing for flexibility in location
• The client is based in the United States, with a strong presence in the U.S. market
• The beauty brand is focused on clean, plant-based formulations and cultural heritage

Work Schedule: Full-time, with a focus on PST hours

ASSUMPTION: The remote nature of this role allows for flexibility in location, but candidates must be comfortable working PST hours.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate Amazon PPC and brand management skills
• Final interview with the client's marketing leadership team to discuss fit and expectations

Key Assessment Areas:

• Amazon PPC expertise and campaign management skills
• Brand management and creative collaboration abilities
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with the client's values and mission

Application Tips:

• Highlight relevant Amazon PPC experience and success stories in your resume
• Tailor your cover letter to demonstrate your understanding of the client's brand and values
• Prepare for the technical assessment or case study by brushing up on your Amazon PPC skills and reviewing the client's brand assets

ATS Keywords: Amazon PPC, Sponsored Products, Sponsored Brands, Sponsored Display, KPIs, ACoS, TACoS, CTR, CVR, ROAS, brand management, A+ Content, Storefront pages, keyword research, A/B testing, campaign audits, data analysis, strategic growth, budgeting, forecasting, performance planning

ASSUMPTION: The application process for this role may involve a technical assessment or case study to evaluate Amazon PPC and brand management skills.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon Brand Registry
• Helium10, JungleScout, or Perpetua
• Shopify (for broader DTC strategies)

ASSUMPTION: Candidates should be comfortable using Amazon Seller Central and other relevant tools for Amazon PPC and brand management.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: Activate Talent values diversity and fosters an inclusive work environment
• Purpose-driven: The company aims to connect businesses with top-tier talent to drive meaningful impact
• High-growth: Activate Talent works with high-growth brands and helps them scale their teams

Work Style:

• Remote-first: The company operates remotely, with a focus on results and flexibility
• Fast-paced: Activate Talent works with high-growth brands and expects employees to thrive in fast-paced environments
• Data-driven: The company values data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do I thrive in fast-paced, remote environments?
• Am I comfortable working PST hours and collaborating with a remote team?
• Do I have a strong understanding of Amazon PPC and brand management?
• Do I align with the client's values and mission to create meaningful, purpose-driven products?

ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their understanding of Amazon PPC and brand management, before applying.

⚠️ Potential Challenges

• Managing multiple campaigns and brand assets simultaneously may require strong organizational skills and time management
• Working remotely may present challenges in communication and collaboration, requiring proactive outreach and clear communication
• Keeping up with Amazon's ever-changing platform and policies may require continuous learning and adaptation
• Balancing the demands of a high-growth brand may require flexibility and adaptability

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work independently, and adapt to changes in a fast-paced environment.

📈 Similar Roles Comparison

• This role is focused on Amazon PPC and brand management, unlike related positions that may focus on broader digital marketing or e-commerce strategies
• Working with a high-growth beauty brand offers unique challenges and opportunities compared to other industries
• This role may provide a stepping stone to more senior marketing roles within the client's organization or other high-growth brands

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing or e-commerce positions.

📝 Sample Projects

• Optimizing Amazon PPC campaigns for a new product launch, resulting in a 30% increase in sales
• Improving brand assets and A+ Content, leading to a 20% increase in conversion rate
• Conducting a comprehensive campaign audit and implementing changes that reduced ACoS by 15%

ASSUMPTION: Candidates should be prepared to discuss specific examples of their Amazon PPC and brand management experience in their application and interviews.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most significant challenges facing the brand's Amazon presence, and how does this role address them?
• How does the company support the growth and development of employees in this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company ensure effective communication and collaboration in a remote work environment?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to better understand the role, the team, and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your Amazon PPC experience and relevant skills
• Write a cover letter that demonstrates your understanding of the client's brand and values
• Prepare for the technical assessment or case study by brushing up on your Amazon PPC skills and reviewing the client's brand assets
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.