📌 Core Information
🔹 Job Title: Amazon/Retail Media PPC Search Specialist
🔹 Company: Power Digital
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 💸 Paid Advertising (PPC, SEM)
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📌 Essential Job Details
🚀 Job Overview
The Amazon/Retail Media PPC Search Specialist is responsible for supporting the execution and performance of Amazon & Retail PPC advertising campaigns for Power Digital's clients. This role works closely with lead Strategists to grow online retail revenue streams by managing, building, and optimizing retail search campaigns across various industries and business sizes.
ASSUMPTION: The Retail Marketing Specialist, Search position is focused on delivering high-performing PPC advertising campaigns for Power Digital's clients, with a specific emphasis on Amazon and other major retail media platforms.
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📋 Key Responsibilities
✅ Manage, build, or support in managing and building retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
✅ Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms
✅ Participate and engage in weekly department scrums and training sessions to further channel knowledge
✅ Continuously seek to improve campaign performance & business impact against client goals
✅ Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
✅ Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
✅ Proactively identify new areas of opportunity within accounts
✅ Employ AI technologies to enhance and optimize business processes
✅ Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
ASSUMPTION: The Retail Search Specialist is expected to take a hands-on, analytical, and proactive approach to managing and optimizing PPC campaigns for multiple clients across various industries and retail platforms.
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🎯 Required Qualifications
Education: Not specified
Experience: 1+ years of digital marketing experience, with a minimum of 6 months of hands-on PPC advertising experience. Agency experience is a plus.
Skills:
- Knowledge of Amazon Seller Central and Vendor Central
- Knowledge of Amazon Sponsored Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated with a strong desire to succeed
- Excellent interpersonal skills
- Strong work ethic and ability to learn quickly and independently
ASSUMPTION: Relevant experience in PPC advertising, particularly with Amazon and other retail media platforms, is essential for this role. Strong communication, analytical, and organizational skills are also required.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Salary, Annual Executive Bonus & Equity (Executive only - remove for all others)
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
- Fully flex work environment: full-remote, in-office, or hybrid
- $100 USD Work From Home (WFH) stipend
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Ongoing employee development programs
Industry Comparison: The compensation and benefits package appears to be competitive for a PPC specialist role at a digital marketing agency, with a mix of salary, commissions, and comprehensive benefits.
ASSUMPTION: While the exact salary range is not provided, the listed benefits suggest this is a well-compensated position at a growth-oriented company.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm that offers a wide range of services, including PPC/SEM, to help clients drive revenue growth and brand recognition.
Company Size: Not specified, but described as a "growing firm" with a "dynamic team".
Company Stage: Growth-stage company that is rapidly expanding its services and client base.
ASSUMPTION: Power Digital is a mid-sized, fast-growing digital marketing agency that specializes in delivering results-driven solutions for its clients.
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📊 Role Analysis
Career Level: Mid-level or experienced PPC specialist
Reporting Structure: Reports to a lead Strategist for assigned client accounts
Team Size/Composition: Works closely with internal account teams, including Strategists and other specialists
Growth Opportunities: Opportunities for advancement within a rapidly growing firm, as well as the potential to develop new skills and take on more strategic responsibilities over time.
ASSUMPTION: This role is positioned as a key contributor within the PPC/SEM team, with opportunities for career growth and development at a fast-paced, ambitious company.
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🌍 Location & Work Environment
Office Type: Fully flexible work environment - full-remote, in-office, or hybrid
Geographic Context: United States-based, with no specific location provided
Work Schedule: Standard full-time hours, with some flexibility
Regional Considerations: The flexible work options and nationwide scope suggest this role could be suitable for job seekers across the U.S.
ASSUMPTION: Power Digital offers a hybrid work model, allowing employees to choose the work arrangement that best suits their needs and preferences.
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💼 Interview & Application Insights
Typical Process: Likely to include initial phone/video screen, followed by one or more rounds of interviews with the hiring manager and team members.
Key Assessment Areas: Relevant PPC/SEM experience, analytical skills, communication abilities, problem-solving aptitude, and cultural fit.
Application Tips: Highlight hands-on PPC campaign management experience, familiarity with retail media platforms, and a track record of driving results. Use relevant keywords to optimize for applicant tracking systems.
ATS Keywords: PPC, SEM, Amazon Ads, Retail Media, Keyword Research, Ad Copy, Bid Optimization, Campaign Management, Data Analysis, Optimization, Digital Marketing, Agency Experience
ASSUMPTION: The interview process and application requirements are typical for a mid-level PPC specialist role at a digital marketing agency.
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🛠️ Tools & Technologies
- Amazon Advertising Console
- Google Ads
- Microsoft Advertising
- Retail media platforms (Instacart, Walmart, Target, etc.)
- Data analysis and reporting tools (Google Analytics, spreadsheets, etc.)
- Power Digital's proprietary platform, Nova
ASSUMPTION: In addition to proficiency with major PPC platforms, the Retail Search Specialist should be comfortable using data analysis and reporting tools to monitor and optimize campaign performance.
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👔 Cultural Fit Considerations
Company Values: Power Digital values diversity, integrity, autonomy, and grit. The company is described as "people-first" and committed to employee development.
Work Style: Collaborative, with a focus on problem-solving, continuous improvement, and leveraging technology to drive results.
Self-Assessment: Consider your ability to thrive in a fast-paced, growth-oriented environment, your comfort with client-facing responsibilities, and your desire to learn and develop new skills.
ASSUMPTION: Power Digital prioritizes a positive, high-performing culture that empowers employees to take ownership, innovate, and contribute to the company's success.
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⚠️ Potential Challenges
- Juggling multiple client accounts and campaigns with varying needs and performance objectives
- Keeping up with the constantly evolving retail media landscape and platform changes
- Balancing day-to-day campaign management with strategic planning and analysis
- Effective communication and collaboration with internal teams and external clients
ASSUMPTION: The Retail Search Specialist role may involve a high workload and the need to adapt quickly to client and industry changes, requiring strong organizational and multitasking skills.
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📈 Similar Roles Comparison
This Retail Search Specialist role is similar to other PPC/SEM specialist positions at digital marketing agencies, with a focus on driving performance for e-commerce and retail clients. Key differences may include a deeper specialization in retail media platforms like Amazon Ads, as well as a stronger emphasis on cross-functional collaboration with strategic leads and account teams.
ASSUMPTION: The Retail Search Specialist role offers a more specialized focus on retail media advertising compared to a generalist PPC/SEM specialist position.
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📝 Sample Projects
- Conducting in-depth keyword research to identify high-performing, long-tail search terms for retail clients
- Developing and A/B testing ad copy and creatives to optimize click-through and conversion rates
- Implementing advanced bid strategies and budget allocations to improve ROAS and other key metrics
- Analyzing campaign performance data to uncover insights and iterate on targeting, messaging, and optimization tactics
- Collaborating with Strategists to align PPC campaigns with broader marketing and growth objectives
ASSUMPTION: The Retail Search Specialist would be responsible for the full lifecycle of PPC campaign management, from research and planning to ongoing optimization and reporting.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the typical client mix and industry verticals you work with?
2. What are the most important KPIs and success metrics for this role, and how are they measured?
3. How does the Retail Search Specialist role collaborate with the lead Strategists and other members of the account team?
4. What types of training and professional development opportunities are available to help me grow my skills in retail media advertising?
5. Can you share examples of how your team leverages AI and automation technologies to enhance campaign performance and workflow efficiency?
6. What are the most exciting or challenging aspects of this role that I should be aware of?
ASSUMPTION: These questions aim to gather more insights about the role's responsibilities, the company's client portfolio, the team dynamic, and the opportunities for professional growth and development.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Retail Search Specialist opportunity, applicants should:
1. Thoroughly review the job description and requirements to ensure they meet the qualifications.
2. Tailor their resume and cover letter to highlight their relevant PPC/SEM experience, particularly with retail media platforms like Amazon Ads.
3. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and interest in the role.
4. Research Power Digital's company culture, values, and growth trajectory to assess cultural fit.
5. Be ready to discuss their approach to managing multiple client campaigns, driving performance improvements, and collaborating with cross-functional teams.
6. Optimize their application for relevant ATS keywords, such as "PPC", "SEM", "Amazon Ads", "Retail Media", "Campaign Management", and "Data Analysis".
By taking these steps, applicants can position themselves as strong candidates for this exciting Retail Search Specialist role at Power Digital.
