📌 Core Information
🔹 Job Title: Amazon/Retail Media PPC Search Specialist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: {Full-time/Part-time/Contract}
🔹 Category: 💸 Paid Advertising (PPC, SEM)
---
📌 Essential Job Details
🚀 Job Overview
The Amazon/Retail Media PPC Search Specialist is responsible for supporting the execution and performance of Amazon & Retail PPC advertising campaigns for Power Digital's clients. They work closely with the lead Strategist to grow online retail revenue streams by managing, building, and optimizing PPC campaigns across various industries and business sizes.
ASSUMPTION: The role is focused on managing and optimizing PPC campaigns, particularly on Amazon and other retail media platforms, to drive revenue growth for Power Digital's clients.
---
📋 Key Responsibilities
✅ Manage, build, or support in managing and building retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
✅ Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms
✅ Participate and engage in weekly department scrums and training sessions to further channel knowledge
✅ Continuously seek to improve campaign performance & business impact against client goals
✅ Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
✅ Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
✅ Proactively identify new areas of opportunity within accounts
✅ Employ AI technologies to enhance and optimize business processes
✅ Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
ASSUMPTION: The role requires hands-on management of retail PPC campaigns, data analysis, cross-team collaboration, and a proactive approach to continuous improvement and identifying new opportunities.
---
🎯 Required Qualifications
Education: Not specified
Experience:
- 1+ years of digital marketing experience (agency experience a plus)
- Minimum 6 months of hands-on experience with PPC advertising
Skills:
- Proficiency in Google/Microsoft Office Suite(s)
- Knowledge of Amazon Seller Central and Vendor Central
- Knowledge of Amazon Sponsored Ads
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated with a strong desire to succeed
- Excellent interpersonal skills
- Strong work ethic and ability to learn quickly and independently
ASSUMPTION: The role requires a mix of digital marketing experience, PPC expertise, and strong communication and collaboration skills. While not explicitly stated, agency experience is preferred.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Salary, Annual Executive Bonus & Equity (Executive only - remove for all others)
- Base salary + commission opportunities
- Medical Bonus
- 15 paid vacation days (PTO) per year
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time 400.000 COP Work From Home (WFH) stipend
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima, Cesantias
- Paid Social Security
- Unlimited opportunities for growth & leadership
- Ongoing employee development programs
- Quarterly awards and recognition
Industry Comparison: The benefits package appears to be competitive for a digital marketing agency in Colombia, offering a mix of financial, health, and personal well-being benefits.
ASSUMPTION: The salary range is not provided, but the comprehensive benefits package suggests a competitive compensation structure for this role.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm that provides a range of services, including PPC and SEM, to leading and emerging companies.
Company Size: Not specified
Company Stage: Rapidly growing, as indicated by the "unlimited opportunities for growth & leadership" benefit.
ASSUMPTION: Power Digital is a well-established and growing digital marketing agency, though the exact size and stage of the company are not provided.
---
📊 Role Analysis
Career Level: Mid-level, as it requires 1+ years of digital marketing experience and 6+ months of PPC experience.
Reporting Structure: The role reports to a lead Strategist and works closely with internal account teams.
Team Size/Composition: Not specified
Growth Opportunities: The role offers "unlimited opportunities for growth & leadership within a rapidly growing firm," suggesting potential for career advancement.
ASSUMPTION: This is a mid-level role within the PPC/SEM team, with clear opportunities for professional development and advancement.
---
🌍 Location & Work Environment
Office Type: Fully flexible work environment - full-remote, in-office, or hybrid.
Geographic Context: The role is based in Colombia, which may offer a lower cost of living and potential access to a growing technology/digital marketing talent pool.
Work Schedule: Not specified, but likely standard for the industry.
Regional Considerations: Colombia has a diverse culture and various regional nuances that may be relevant for applicants to consider.
ASSUMPTION: The flexible work environment and location in Colombia are likely attractive features for many job seekers.
---
💼 Interview & Application Insights
Typical Process: Likely to include a phone/video screening, technical/skills assessment, and in-person/virtual interviews with the team.
Key Assessment Areas: Technical PPC/SEM expertise, analytical skills, communication abilities, problem-solving, and cultural fit.
Application Tips: Highlight relevant PPC/SEM experience, demonstrate a strong understanding of retail media platforms, and showcase excellent written and verbal communication skills.
ATS Keywords: Amazon Ads, Retail Media, PPC, SEM, Paid Advertising, Campaign Management, Optimization, Data Analysis, Client Communication
ASSUMPTION: The standard interview process and assessment areas for a mid-level PPC/SEM role at a digital marketing agency.
---
🛠️ Tools & Technologies
- Google Ads/Microsoft Advertising
- Amazon Advertising Console
- Retail media platforms (Instacart, Walmart, Target, etc.)
- Data analysis and reporting tools
- Project management software
ASSUMPTION: These are the core tools and technologies commonly used in a PPC/SEM role, based on the job responsibilities.
---
👔 Cultural Fit Considerations
Company Values: Power Digital values diversity, people-first culture, innovation, integrity, autonomy, and grit.
Work Style: Collaborative, fast-paced, and results-driven, with a focus on continuous improvement and leveraging technology.
Self-Assessment: Consider your ability to thrive in a dynamic, growth-oriented agency environment, your comfort with data-driven decision-making, and your passion for driving measurable results for clients.
ASSUMPTION: Power Digital has a vibrant, people-centric culture that values innovation, performance, and professional development.
---
⚠️ Potential Challenges
The role may involve managing a high volume of PPC campaigns across multiple clients, requiring strong organizational skills and the ability to juggle various responsibilities. The fast-paced, growth-oriented environment may also present challenges in terms of workload and the need for continuous learning.
ASSUMPTION: The broad scope of responsibilities and the rapidly growing nature of the company could create a challenging, high-intensity work environment.
---
📈 Similar Roles Comparison
This role is similar to other mid-level PPC/SEM Specialist positions at digital marketing agencies, where the focus is on hands-on campaign management, optimization, and client communication. However, the emphasis on retail media platforms, particularly Amazon Ads, makes this role more specialized compared to generalist PPC/SEM roles.
ASSUMPTION: The role is positioned as a specialized PPC/SEM position within the retail media/e-commerce vertical, which may differentiate it from more generalized PPC/SEM roles.
---
📝 Sample Projects
- Conduct in-depth keyword research and competitive analysis to inform PPC campaign strategies for retail clients
- Develop and test various ad copy and creative assets to improve click-through and conversion rates
- Continuously monitor campaign performance, identify optimization opportunities, and implement changes to improve ROAS
- Collaborate with the lead Strategist to develop and present comprehensive campaign reports and recommendations to clients
- Explore and implement new retail media platform features and ad formats to stay ahead of the competition
ASSUMPTION: These sample projects are representative of the key responsibilities outlined in the job description.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the typical client engagement lifecycle and the level of autonomy PPC Specialists have in optimizing campaigns?
2. What ongoing training and professional development opportunities are available to help PPC Specialists stay up-to-date with the latest retail media advertising trends and best practices?
3. How does the team collaborate and communicate to ensure alignment and consistent results across client accounts?
4. What are the most important metrics and KPIs that this role is expected to drive and how are they measured?
5. Can you share examples of successful retail media campaigns that the agency has executed and the key strategies that contributed to their success?
6. How does the company's culture and values translate to the day-to-day work experience for PPC Specialists?
ASSUMPTION: These questions cover key aspects of the role, company, and culture to help assess fit and demonstrate the applicant's interest.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the job description and requirements to ensure they meet the qualifications.
2. Optimize their resume and cover letter to highlight their relevant PPC/SEM experience, particularly in the retail media space.
3. Prepare thoughtful questions to ask during the interview process that demonstrate their interest and fit for the role.
4. Research Power Digital's company culture, values, and industry reputation to assess alignment with their own professional goals.
5. Be ready to discuss their technical PPC/SEM skills, as well as their ability to collaborate, communicate, and drive results for clients.
6. Keep an eye out for any updates or changes to the job listing, and follow the employer's application instructions carefully.
By taking these steps, applicants can position themselves as strong candidates who are excited about the opportunity and equipped to succeed in this specialized PPC/SEM role.
