Amazon SEO Specialist

📌 Core Information

🔹 Job Title: Amazon SEO Specialist

🔹 Company: Lago

🔹 Location: Argentina (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & SEO

🔹 Date Posted: August 7, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Optimizing Amazon product listings for maximum visibility and profitability
• Conducting comprehensive keyword research and competitor analysis
• Collaborating with marketing and product teams to align SEO strategies with business objectives
• Monitoring and reporting on key performance metrics
• Staying updated on Amazon algorithm changes and SEO best practices

ASSUMPTION: This role requires a strong understanding of Amazon's A9 algorithm and ranking factors, as well as proficiency in keyword research tools and Amazon Seller Central.

📋 Key Responsibilities

✅ Conduct thorough Seller Central keyword research and implement high-ranking keywords in product titles, bullet points, descriptions, and backend search terms

✅ Optimize product listings to improve rankings, click-through rates (CTR), and conversion rates (CVR)

✅ Monitor and analyze competitor strategies, trends, and industry best practices to enhance performance

✅ Implement and manage A/B testing strategies to improve listing performance

✅ Enhance product images, A+ content, and brand storefront for better customer engagement

✅ Track and report on key performance metrics such as organic rankings, traffic, and sales conversions

✅ Work closely with PPC teams to align SEO strategies with paid campaigns

✅ Stay updated on Amazon algorithm changes and SEO best practices to ensure compliance and effectiveness

ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to work independently and manage multiple product categories efficiently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in Amazon SEO and listing optimization (2-5 years)

Required Skills:

• Strong understanding of Amazon’s A9 algorithm and ranking factors
• Proficiency in keyword research tools such as Helium 10, Jungle Scout, or MerchantWords
• Experience with Amazon Seller Central and Brand Registry
• Knowledge of HTML and copywriting best practices for product listings
• Ability to work independently and manage multiple product categories efficiently

Preferred Skills:

• Experience in Amazon advertising (PPC) and how it impacts organic rankings
• Background in e-commerce, digital marketing, or a related field
• Familiarity with AI-driven SEO tools and automation

ASSUMPTION: Candidates with a proven track record in Amazon SEO and a strong understanding of Amazon's A9 algorithm are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $6 - $10 per hour (Open to negotiation based on experience)

Benefits:

• Remote work: Work from anywhere with a global team valuing work-life balance
• Growth opportunities: Shape your role and grow with the company
• Innovative culture: Leverage data to solve challenges and drive success in a rapidly evolving market

Working Hours: 8am - 4pm Mountain Standard Time (Full Time)

ASSUMPTION: The salary range provided is an estimate based on industry standards for an intermediate-level Amazon SEO Specialist role. The actual salary may vary based on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, multichannel marketing solutions)

Company Size: 51-200 employees

Founded: 1994

Company Description:

• Lago is an internationally acclaimed, product-based multichannel marketing solution created by Comosoft
• It simplifies marketing production workflows, automating the planning and production of circulars, flyers, catalogs, and other marketing collateral for various channels
• Used by over 7,000 marketing and production professionals worldwide, Lago ensures design consistency, data accuracy, and accountability

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Member National Retail Federation
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: https://www.comosoft.com/

ASSUMPTION: Lago's focus on multichannel marketing solutions and automation makes it an attractive employer for marketing professionals seeking innovative and forward-thinking work environments.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Fully Remote (work from anywhere)

Growth Opportunities:

• As a key player, you'll have the chance to shape your role and grow with the company
• Lago's innovative culture encourages leveraging data to solve challenges and drive success

ASSUMPTION: This role offers significant growth opportunities for candidates eager to make an impact and grow within the company.

🌍 Location & Work Environment

Office Type: Fully Remote (no physical office)

Office Location(s): Hamburg, Germany; Plano, Texas, USA

Geographic Context:

• Argentina is the second-largest economy in South America and has a growing e-commerce market
• The remote work arrangement allows for a flexible work-life balance
• Lago's global team fosters a diverse and inclusive work environment

Work Schedule: 8am - 4pm Mountain Standard Time (Full Time)

ASSUMPTION: The fully remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Amazon SEO expertise and knowledge of A9 algorithm
• Keyword research and competitor analysis skills
• Problem-solving and analytical skills
• Communication and collaboration skills

Application Tips:

• Highlight your relevant Amazon SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful Amazon SEO campaigns or projects you've worked on
• Be ready to discuss your approach to keyword research, competitor analysis, and listing optimizations

ATS Keywords: Amazon SEO, A9 algorithm, keyword research, competitor analysis, listing optimization, Amazon Seller Central, Brand Registry, HTML, copywriting, data analysis, e-commerce strategy, market trends, AI-driven tools, digital marketing

ASSUMPTION: Lago's application process is designed to assess candidates' technical skills and cultural fit, with a focus on their understanding of Amazon SEO and relevant experience.

🛠️ Tools & Technologies

• Amazon Seller Central and Brand Registry
• Keyword research tools (e.g., Helium 10, Jungle Scout, MerchantWords)
• AI-driven SEO tools (if applicable)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The tools and technologies required for this role are primarily Amazon-specific and SEO-focused, with a strong emphasis on data analysis and project management.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Leveraging data to solve challenges and drive success
• Collaboration: Working closely with marketing and product teams to align strategies
• Accountability: Ensuring design consistency, data accuracy, and compliance with Amazon's guidelines

Work Style:

• Independent: Ability to work autonomously and manage multiple product categories
• Analytical: Strong problem-solving and data analysis skills
• Adaptable: Staying updated on Amazon algorithm changes and SEO best practices

Self-Assessment Questions:

• Do you have a proven track record in Amazon SEO and listing optimization?
• Are you comfortable working independently and managing multiple product categories?
• Do you thrive in an innovative and forward-thinking work environment?

ASSUMPTION: Lago values candidates who are innovative, collaborative, and accountable, with a strong work ethic and a passion for e-commerce and data-driven marketing.

⚠️ Potential Challenges

• Keeping up with frequent Amazon algorithm changes and SEO best practices
• Managing multiple product categories and optimizing listings efficiently
• Collaborating effectively with remote team members across different time zones
• Ensuring compliance with Amazon's guidelines and policies

ASSUMPTION: These challenges can be overcome with strong analytical skills, attention to detail, and a proactive approach to staying informed about Amazon's latest developments.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position focuses exclusively on Amazon's A9 algorithm and ranking factors
• This role requires a strong understanding of Amazon's Seller Central and Brand Registry platforms
• Career progression may involve moving into a more senior SEO role or specializing in other e-commerce platforms

ASSUMPTION: This role is unique in its focus on Amazon SEO and may appeal to candidates seeking a specialized career path within the e-commerce industry.

📝 Sample Projects

• Optimizing product listings for a diverse range of categories, such as electronics, clothing, or home goods
• Conducting comprehensive keyword research and competitor analysis for high-priority products
• Implementing A/B testing strategies to improve listing performance and conversion rates

ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities involved in this role, highlighting the need for strong analytical and problem-solving skills.

❓ Key Questions to Ask During Interview

• How does Lago approach staying updated on Amazon algorithm changes and SEO best practices?
• Can you describe the team structure and how this role fits within the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Lago support the professional development and growth of its employees?
• What are the most challenging aspects of working remotely for the marketing team?

ASSUMPTION: These interview questions help candidates better understand the role's expectations, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant Amazon SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful Amazon SEO campaigns or projects you've worked on
• Follow up with Lago's HR team one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.