Senior SEO & Content Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior SEO & Content Manager (m/w/d)

🔹 Company: Nayoki Performance GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational SEO consulting for clients
• Development and implementation of comprehensive SEO strategies
• Creation of high-quality, SEO-optimized content for various formats
• Analysis of markets, competitors, and SEO trends using data and AI
• Collaboration with clients and team members to drive SEO success

ASSUMPTION: This role requires a strong balance of strategic thinking, technical SEO skills, and content creation expertise. Candidates should be comfortable working independently and in a team environment.

📋 Key Responsibilities

✅ Strategic and operational SEO consulting for clients, focusing on technical, content, and UX aspects

✅ Development and implementation of comprehensive SEO strategies, from competitive analysis to keyword research and action planning

✅ Market, competitor, and SEO trend analysis, considering search engine requirements and generative AI (LLMs)

✅ Identification of relevant topics through keyword data, market trends, and user intent, followed by structured editorial planning

✅ Creation of high-quality, target group-oriented, and SEO-optimized content for various formats (websites, shops, blogs, whitepapers, etc.)

✅ Support in designing images and infographics (e.g., with Canva) and application of basic image SEO principles

✅ Collection and analysis of relevant KPIs and derivation of concrete action recommendations, presented confidently to clients

✅ Conceptualization and execution of practical workshops and training sessions, tailored to the needs of participants

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and client-facing activities. Strong communication and presentation skills are essential.

🎯 Required Qualifications

Education: Not specified (Assumption: Relevant degree or equivalent experience)

Experience: At least 5 years of experience in SEO, with a strong focus on content and various projects, combined with a high level of quality awareness and excellent language and conceptual skills

Required Skills:

• Proven expertise in SEO, with a strong focus on content and various projects
• Self-directed, analytical, and creative working style, with the ability to quickly navigate complex website structures and proficiency in common SEO tools
• Team-oriented mindset, with a willingness to share knowledge and serve as a sparring partner for colleagues and clients
• Ability to understand SEO as an integral part of digital strategies and discuss it on an equal footing with experienced in-house teams
• Solid technical understanding of HTML, CSS, and JavaScript, without being a developer but capable of clearly formulating and evaluating requirements

Preferred Skills:

• Experience with generative AI (LLMs) in SEO context
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in SEO and content creation, with a proven track record of driving SEO success for clients.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Assumption based on market rates for senior SEO roles in Munich)

Benefits:

• Company fitness with Wellpass
• Free drinks
• Fresh fruit
• Exclusive discounts with various providers
• Team lunch
• Events

Working Hours: Full-time (40 hours/week), with flexible working hours and the possibility of remote work (Assumption based on company size and industry standards)

ASSUMPTION: The salary range is an estimate based on market data for senior SEO roles in Munich. The benefits package is comprehensive and aimed at promoting employee well-being and engagement.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Nayoki specializes in online marketing and performance marketing for FMCG, fashion, beauty, and lifestyle brands.

Company Size: Small (11-50 employees). This size allows for a more personal work environment and closer collaboration with team members and clients.

Founded: 2004. Nayoki has over 15 years of experience in digital business, working with more than 150 satisfied customers.

Company Description:

• Nayoki is an agency focused on digital business since 2004
• They offer expertise for FMCG, fashion, beauty, and lifestyle sectors
• Nayoki provides individual solutions tailored to clients' needs, rather than standard packages

Company Specialties:

• Online marketing and performance marketing

Company Website: nayoki.com

ASSUMPTION: Nayoki's focus on individual solutions and expertise in specific industries sets it apart from other advertising agencies. Candidates should be prepared to work on diverse projects and tailor their approach to each client's unique needs.

📊 Role Analysis

Career Level: Senior. This role requires a high level of experience and expertise in SEO and content management.

Reporting Structure: The senior SEO & content manager will work closely with clients and collaborate with the Nayoki team, reporting directly to the management level (Assumption based on company size and role responsibilities).

Work Arrangement: On-site, with the possibility of remote work. The role requires a presence in the Munich office for client meetings and team collaboration (Assumption based on job description and company size).

Growth Opportunities:

• Expanding expertise in SEO and content creation
• Developing leadership and mentoring skills within the team
• Potential career progression to management or director level within the company

ASSUMPTION: This role offers opportunities for professional growth through working on diverse projects, collaborating with experienced team members, and driving SEO success for clients.

🌍 Location & Work Environment

Office Type: Creative and collaborative workspace in a historic building (Kraemer’sche Kunstmühle) near the Auer Mühlbach in Munich.

Office Location(s): Birkenleiten 41, München, Bayern 81543, DE

Geographic Context:

• Munich is the capital and most populous city of Bavaria, with a vibrant cultural scene and strong economic ties to the tech industry
• The office is located in the Untergiesing neighborhood, offering easy access to public transportation and nearby amenities
• Munich has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time (40 hours/week), with flexible working hours and the possibility of remote work (Assumption based on company size and industry standards).

ASSUMPTION: The office environment at Nayoki fosters creativity and collaboration, with a focus on teamwork and open communication. Candidates should be comfortable working in a dynamic, fast-paced setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• SEO expertise and strategic thinking
• Content creation skills and creativity
• Communication and presentation abilities
• Cultural fit and teamwork potential

Application Tips:

• Highlight relevant SEO and content creation experience in your resume
• Tailor your cover letter to Nayoki's unique focus on individual solutions and specific industries
• Prepare examples of your SEO strategies, content pieces, and workshop concepts for the interview

ATS Keywords: SEO, content management, strategic planning, client consulting, workshop facilitation, market analysis, keyword research, user intent, HTML, CSS, JavaScript

ASSUMPTION: The application process at Nayoki is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their approach to SEO and content creation in detail.

🛠️ Tools & Technologies

• SEO tools: Search Console, GA4, Sistrix, Semrush, Screaming Frog
• Content creation tools: Canva, Microsoft Office, Google Workspace
• Project management tools: Not specified (Assumption: Trello, Asana, or similar)

ASSUMPTION: Candidates should be proficient in common SEO tools and comfortable learning new platforms as needed. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Expertise and passion for digital business
• Individual solutions tailored to clients' needs
• Know-how, competency, and creativity

Work Style:

• Collaborative and team-oriented
• Self-directed and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working independently and driving projects forward?
• Do you enjoy creating high-quality content and optimizing it for SEO?

ASSUMPTION: Nayoki values candidates who are passionate about digital business, have a strong work ethic, and can collaborate effectively with team members and clients.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, each with unique requirements
• Keeping up with the latest SEO trends and algorithm changes
• Balancing strategic planning with hands-on content creation
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: This role presents both professional challenges and opportunities for growth. Candidates should be prepared to manage multiple projects, adapt to changing SEO trends, and work effectively under pressure.

📈 Similar Roles Comparison

• Unlike some SEO roles, this position requires a strong focus on content creation and workshop facilitation
• Nayoki's industry focus on FMCG, fashion, beauty, and lifestyle brands sets it apart from other advertising agencies
• Career progression opportunities may vary depending on the company's growth and expansion plans

ASSUMPTION: This role offers a unique blend of strategic planning, content creation, and client consulting. Candidates should consider their preferences for industry focus, work environment, and career growth opportunities when comparing similar roles.

📝 Sample Projects

• Developing and implementing an SEO strategy for a major fashion retailer's e-commerce platform
• Creating a series of workshops to educate clients on the latest SEO trends and best practices
• Optimizing content for a beauty brand's website, improving organic traffic and conversions

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and client types the senior SEO & content manager may encounter at Nayoki.

❓ Key Questions to Ask During Interview

• How does Nayoki support the professional development of its employees?
• What are the most challenging aspects of working with clients in the FMCG, fashion, beauty, and lifestyle sectors?
• How does Nayoki foster a collaborative and innovative work environment?
• What are the key priorities for this role in the first 90 days?
• How does Nayoki approach work-life balance for its employees?

ASSUMPTION: These interview questions help candidates better understand Nayoki's company culture, priorities, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant SEO and content creation experience
• Prepare examples of your SEO strategies, content pieces, and workshop concepts for the interview
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.