Amazon SEO Specialist

📌 Core Information

🔹 Job Title: Amazon SEO Specialist

🔹 Company: Lago

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & SEO

🔹 Date Posted: August 7, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Remote (Anywhere)

🚀 Job Overview

Key aspects of this role include:

• Optimizing Amazon product listings for maximum visibility and profitability
• Conducting comprehensive keyword research and competitor analysis
• Collaborating with marketing and product teams to develop SEO strategies
• Monitoring and reporting on key performance metrics
• Staying updated on Amazon algorithm changes and SEO best practices

ASSUMPTION: This role requires a strong understanding of Amazon's A9 algorithm and ranking factors, as well as proficiency in keyword research tools and Amazon Seller Central.

📋 Key Responsibilities

✅ Conduct thorough Seller Central keyword research and implement high-ranking keywords in product titles, bullet points, descriptions, and backend search terms

✅ Optimize product listings to improve rankings, click-through rates (CTR), and conversion rates (CVR)

✅ Monitor and analyze competitor strategies, trends, and industry best practices to enhance performance

✅ Implement and manage A/B testing strategies to improve listing performance

✅ Enhance product images, A+ content, and brand storefront for better customer engagement

✅ Track and report on key performance metrics such as organic rankings, traffic, and sales conversions

✅ Work closely with PPC teams to align SEO strategies with paid campaigns

✅ Stay updated on Amazon algorithm changes and SEO best practices to ensure compliance and effectiveness

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and manage multiple product categories efficiently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in Amazon SEO and listing optimization

Required Skills:

• Strong understanding of Amazon’s A9 algorithm and ranking factors
• Proficiency in keyword research tools such as Helium 10, Jungle Scout, or MerchantWords
• Experience with Amazon Seller Central and Brand Registry
• Knowledge of HTML and copywriting best practices for product listings
• Ability to work independently and manage multiple product categories efficiently

Preferred Skills:

• Experience in Amazon advertising (PPC) and how it impacts organic rankings
• Background in e-commerce, digital marketing, or a related field
• Familiarity with AI-driven SEO tools and automation

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: $6 - $9 per hour (Open to negotiation based on experience)

Benefits:

• Remote work: Work from anywhere with a global team that values work-life balance
• Growth opportunities: Shape your role and grow with the company
• Innovative culture: Join a team passionate about leveraging data to solve challenges and drive success in a rapidly evolving market

Working Hours: 8am - 4pm Mountain Standard Time (Full Time)

ASSUMPTION: The salary range provided is in USD and is based on the experience level and the remote nature of the role. The benefits listed are based on the information provided in the job description and may be subject to change or additional benefits not mentioned.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on enterprise marketing production solutions

Company Size: 51-200 employees (According to LinkedIn)

Founded: 1994

Company Description:

• Lago is a product-based multichannel marketing solution created by Comosoft
• It simplifies marketing production workflows by automating the planning and production of circulars, flyers, catalogs, and other marketing collateral for various channels
• Lago integrates SKU data, digital assets, and design templates to create visually compelling pages that meet marketing needs

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Member National Retail Federation
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: https://www.comosoft.com/

ASSUMPTION: Lago is a global company with a strong focus on leveraging data to drive marketing success. Its innovative culture values work-life balance and offers growth opportunities for employees.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the marketing team and collaborates with product teams to develop SEO strategies

Work Arrangement: Remote (Anywhere)

Growth Opportunities:

• Shape your role and grow with the company
• Gain experience in Amazon SEO and listing optimization
• Develop skills in keyword research, competitor analysis, and data analysis

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and SEO fields.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Hamburg, Germany; Plano, Texas, USA

Geographic Context:

• The Philippines is a Southeast Asian country with a tropical climate and diverse culture
• The time zone is Asia/Manila (UTC+8)
• The official language is English, which is widely spoken and used in business

Work Schedule: 8am - 4pm Mountain Standard Time (Full Time)

ASSUMPTION: The work environment is remote and global, with a team that values work-life balance and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final interview with the marketing team

Key Assessment Areas:

• Amazon SEO knowledge and experience
• Keyword research skills
• Data analysis and reporting abilities
• Communication and collaboration skills

Application Tips:

• Highlight your experience with Amazon SEO, keyword research tools, and Amazon Seller Central
• Tailor your resume to emphasize relevant skills and experiences
• Prepare for behavioral and technical interview questions related to Amazon SEO and listing optimization

ATS Keywords: Amazon SEO, Keyword Research, Listing Optimization, Competitor Analysis, A/B Testing, Product Descriptions, PPC Alignment, HTML Knowledge, Copywriting, Data Analysis, E-commerce Strategy, Market Trends, Seller Central, Brand Registry, AI-driven SEO Tools, Digital Marketing

ASSUMPTION: The application process may involve assessments or case studies to evaluate your skills and knowledge in Amazon SEO and listing optimization.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon Brand Registry
• Keyword research tools (e.g., Helium 10, Jungle Scout, MerchantWords)
• HTML and copywriting tools
• Data analysis and reporting tools

ASSUMPTION: The tools and technologies required for this role are specific to Amazon SEO and listing optimization, with a focus on keyword research, data analysis, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Innovation and data-driven decision-making
• Collaboration and teamwork
• Work-life balance and flexibility

Work Style:

• Remote and global team environment
• Data-driven and analytical approach
• Collaborative and communicative

Self-Assessment Questions:

• Do you have a strong understanding of Amazon's A9 algorithm and ranking factors?
• Are you proficient in keyword research tools and Amazon Seller Central?
• Can you work independently and manage multiple product categories efficiently?

ASSUMPTION: Lago values employees who are data-driven, collaborative, and committed to driving marketing success through innovation and data analysis.

⚠️ Potential Challenges

• Keeping up with Amazon's ever-changing algorithms and ranking factors
• Managing multiple product categories and optimizing listings efficiently
• Collaborating effectively with global teams across different time zones
• Adapting to a remote work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Amazon SEO Specialist vs. Amazon PPC Specialist: While both roles focus on Amazon, the SEO specialist role is more focused on organic rankings and listing optimization, while the PPC specialist role is focused on paid advertising campaigns
• Amazon SEO Specialist vs. E-commerce SEO Specialist: The Amazon SEO specialist role is specific to optimizing product listings on Amazon, while the e-commerce SEO specialist role is focused on optimizing websites and online stores for search engines
• Amazon SEO Specialist vs. Digital Marketing Specialist: The Amazon SEO specialist role is more focused on Amazon-specific SEO strategies, while the digital marketing specialist role is broader and may include SEO, PPC, social media marketing, and other digital marketing channels

ASSUMPTION: This role is unique in its focus on Amazon SEO and listing optimization, but it shares similarities with other SEO and digital marketing roles.

📝 Sample Projects

• Conducting comprehensive keyword research for a new product launch and optimizing its listing for maximum visibility and profitability
• Analyzing competitor strategies and identifying opportunities to improve organic rankings and conversion rates
• Implementing A/B testing strategies to optimize product titles, bullet points, and descriptions for better performance

ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications listed in the job description.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does the company measure the success of its SEO strategies, and what key performance indicators (KPIs) are used to track progress?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, values, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with Amazon SEO, keyword research tools, and Amazon Seller Central
• Prepare a cover letter that explains your interest in Amazon SEO and your qualifications for this role
• If applicable, provide examples of your work or a portfolio showcasing your SEO and listing optimization skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.