Amazon SEO Specialist

📌 Core Information

🔹 Job Title: Amazon SEO Specialist

🔹 Company: Lago

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Anywhere)

🚀 Job Overview

Key aspects of this role include:

• Optimizing Amazon product listings for maximum visibility and profitability
• Conducting comprehensive keyword research and competitor analysis
• Collaborating with marketing and product teams to align SEO strategies with business objectives
• Staying updated on Amazon algorithm changes and SEO best practices

ASSUMPTION: This role requires a strong understanding of Amazon's A9 algorithm and ranking factors, as well as proficiency in keyword research tools.

📋 Key Responsibilities

✅ Conduct thorough Seller Central keyword research and implement high-ranking keywords in product titles, bullet points, descriptions, and backend search terms

✅ Optimize product listings to improve rankings, click-through rates (CTR), and conversion rates (CVR)

✅ Monitor and analyze competitor strategies, trends, and industry best practices to enhance performance

✅ Implement and manage A/B testing strategies to improve listing performance

✅ Enhance product images, A+ content, and brand storefront for better customer engagement

✅ Track and report on key performance metrics such as organic rankings, traffic, and sales conversions

✅ Work closely with PPC teams to align SEO strategies with paid campaigns

✅ Stay updated on Amazon algorithm changes and SEO best practices to ensure compliance and effectiveness

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and manage multiple product categories efficiently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in Amazon SEO and listing optimization (2-5 years)

Required Skills:

• Strong understanding of Amazon’s A9 algorithm and ranking factors
• Proficiency in keyword research tools such as Helium 10, Jungle Scout, or MerchantWords
• Experience with Amazon Seller Central and Brand Registry
• Knowledge of HTML and copywriting best practices for product listings
• Ability to work independently and manage multiple product categories efficiently

Preferred Skills:

• Experience in Amazon advertising (PPC) and how it impacts organic rankings
• Background in e-commerce, digital marketing, or a related field
• Familiarity with AI-driven SEO tools and automation

ASSUMPTION: Candidates with a proven track record in Amazon SEO and a strong understanding of Amazon's A9 algorithm are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $6 - $10 per hour (Open to negotiation based on experience)

Benefits:

• Remote work: Work from anywhere with a global team valuing work-life balance
• Growth opportunities: Shape your role and grow with the company
• Innovative culture: Leverage data to solve challenges and drive success in a rapidly evolving market

Working Hours: 8am - 4pm Mountain Standard Time (Full-Time)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level SEO specialists in Mexico. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Multichannel Marketing Solutions)

Company Size: 51-200 employees (Mid-sized)

Founded: 1994 (Over 20 years of experience)

Company Description:

• Lago is an internationally acclaimed, product-based multichannel marketing solution created by Comosoft
• Lago simplifies marketing production workflows, automating the planning and production of circulars, flyers, catalogs, and other marketing collateral for various channels
• Lago integrates SKU data, digital assets, and design templates to create visually compelling pages that meet marketing needs

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: www.comosoft.com

ASSUMPTION: Lago's focus on multichannel marketing solutions and automation makes it an ideal fit for an Amazon SEO Specialist looking to optimize product listings across various channels.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote (Anywhere) with a global team valuing work-life balance

Growth Opportunities:

• Shape your role and grow with the company as a key player in the marketing team
• Gain experience in Amazon SEO and listing optimization, driving sales and profitability for Lago's clients
• Develop skills in data analysis, market trends, and competitor analysis to inform marketing strategies

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in Amazon SEO and e-commerce strategy.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Mexico (Remote)

Geographic Context:

• Mexico has a large and growing e-commerce market, with Amazon being one of the leading platforms
• The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere in Mexico
• Lago's global team fosters a diverse and inclusive work environment

Work Schedule: 8am - 4pm Mountain Standard Time (Full-Time)

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• Technical interview to evaluate SEO skills and knowledge of Amazon's A9 algorithm
• Final interview with the Marketing Manager to discuss career goals and fit within the team

Key Assessment Areas:

• Technical SEO skills and knowledge of Amazon's A9 algorithm
• Analytical skills and attention to detail
• Ability to work independently and manage multiple product categories
• Communication skills and cultural fit within the global team

Application Tips:

• Tailor your resume to highlight your experience in Amazon SEO and listing optimization
• Include specific examples of how you've improved organic rankings, click-through rates, and conversion rates for Amazon products
• Prepare for the technical interview by brushing up on your knowledge of Amazon's A9 algorithm and SEO best practices
• Research Lago's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: Amazon SEO, A9 Algorithm, Keyword Research, Listing Optimization, Seller Central, Brand Registry, HTML, Copywriting, PPC Alignment, Data Analysis, Market Trends

ASSUMPTION: Applicants should be prepared to demonstrate their technical SEO skills and provide specific examples of their achievements in Amazon SEO and listing optimization.

🛠️ Tools & Technologies

• Helium 10, Jungle Scout, or MerchantWords (Keyword Research Tools)
• Amazon Seller Central and Brand Registry
• HTML and copywriting software (e.g., Microsoft Word, Google Docs)
• Data analysis tools (e.g., Microsoft Excel, Google Sheets)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are commonly used in Amazon SEO and listing optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Leveraging data to solve challenges and drive success in a rapidly evolving market
• Collaboration: Working closely with marketing and product teams to align SEO strategies with business objectives
• Accountability: Ensuring design consistency, data accuracy, and accountability in marketing production workflows

Work Style:

• Remote work: Working from anywhere with a global team valuing work-life balance
• Data-driven: Using data to inform marketing strategies and improve product listings
• Collaborative: Working closely with marketing and product teams to align SEO strategies with business objectives

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working independently and managing multiple product categories?
• Do you have a strong attention to detail and a passion for data-driven decision-making?

ASSUMPTION: Candidates who are self-motivated, detail-oriented, and comfortable working remotely are likely to be a good fit for this role at Lago.

⚠️ Potential Challenges

• Keeping up with Amazon's ever-changing algorithms and SEO best practices
• Managing multiple product categories and optimizing listings efficiently
• Balancing the need for data-driven decision-making with the need for creativity in product descriptions and titles
• Ensuring consistent and accurate data across multiple channels and platforms

ASSUMPTION: These challenges can be overcome with strong analytical skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Amazon SEO Specialist vs. Amazon PPC Specialist: While both roles focus on Amazon, the SEO Specialist role is more focused on organic rankings and listing optimization, while the PPC Specialist role is focused on paid advertising campaigns
• Amazon SEO Specialist vs. E-commerce SEO Specialist: The Amazon SEO Specialist role is specific to the Amazon platform, while the E-commerce SEO Specialist role may involve optimizing listings across multiple e-commerce platforms
• Amazon SEO Specialist vs. Digital Marketing Specialist: The Amazon SEO Specialist role is more focused on the technical aspects of SEO and listing optimization, while the Digital Marketing Specialist role may involve a broader range of marketing channels and strategies

ASSUMPTION: Candidates should consider their career goals and areas of interest when comparing similar roles and deciding which one is the best fit for them.

📝 Sample Projects

• Conducting a comprehensive keyword research project for a new product launch on Amazon
• Optimizing product listings for a seasonal promotion, resulting in a 20% increase in sales
• Implementing an A/B testing strategy to improve the click-through rate of product titles, leading to a 15% increase in traffic

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities an Amazon SEO Specialist might encounter in this role at Lago.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing strategy?
• How does Lago support the professional development and growth of its employees?
• What are the biggest challenges facing the Amazon SEO team currently, and how can this role help address them?
• How does Lago measure the success of its SEO strategies, and what key performance indicators (KPIs) are most important?
• What is the company culture like at Lago, and how does it support a remote work environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture at Lago, and to assess whether it is the right fit for their career goals and work preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience in Amazon SEO and listing optimization
• Prepare for the technical interview by brushing up on your knowledge of Amazon's A9 algorithm and SEO best practices
• Research Lago's company culture and be prepared to discuss how your values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.