🔹 **Job Title:** Analista de Marketing Sr. | Branding RICO
🔹 **Company:** XP Inc.
🔹 **Location:** São Paulo, SP
🔹 **Job Type:** Hybrid
🔹 **Category:** Marketing
🔹 **Date Posted:** April 25, 2025
**🚀 Job Overview**
Key aspects of this role include:
1. **Brand Management:** Oversee and strengthen the Rico brand through strategic communication campaigns.
2. **Cross-Functional Collaboration:** Work closely with internal creative agencies, media teams, and various departments to align projects with brand objectives.
3. **Campaign Development:** Create and execute integrated marketing campaigns across multiple channels.
4. **Performance Analysis:** Monitor campaign metrics and market research to inform future strategies.
5. **Proactive Approach:** Demonstrate creativity, proactivity, and adaptability in a dynamic and innovative environment.
**ASSUMPTION:** This role requires a strong understanding of branding principles, marketing strategies, and project management. Candidates should be comfortable working in a fast-paced, collaborative environment and have a client-focused mindset.
**📋 Key Responsibilities**
✅ **Brand Strategy:** Develop and implement branding strategies to enhance the Rico brand's presence and reputation.
✅ **Campaign Management:** Plan, execute, and monitor marketing campaigns to drive brand awareness and engagement.
✅ **Cross-Functional Collaboration:** Work closely with internal teams and external partners to ensure consistent brand messaging across all touchpoints.
✅ **Performance Analysis:** Evaluate campaign performance and market research data to inform future strategies and improve ROI.
✅ **Stakeholder Management:** Liaise with stakeholders to ensure brand consistency and address any concerns or feedback.
**ASSUMPTION:** Successful candidates will have experience in branding, marketing, and project management, with a strong understanding of the financial services industry.
**🎯 Required Qualifications**
**Education:**
- Bachelor's degree in Marketing, Advertising, Business Administration, or related fields.
**Experience:**
- Proven experience in marketing, branding, and communication roles, with a focus on financial services or related industries.
- Demonstrated success in managing marketing campaigns and projects.
**Required Skills:**
- Strong proficiency in marketing and branding principles.
- Excellent project management and organizational skills.
- Strong analytical and reporting skills.
- Excellent communication and interpersonal skills.
- Fluency in Portuguese and English.
**Preferred Skills:**
- Experience with marketing automation tools (e.g., HubSpot, Marketo, etc.).
- Familiarity with the financial services industry and its regulations.
- Knowledge of data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.).
**ASSUMPTION:** Candidates with relevant industry experience and a proven track record in branding and marketing will be prioritized.
**💰 Compensation & Benefits**
**Salary Range:** R$ 8,000 - R$ 15,000 per month (based on experience and industry standards for senior marketing roles in São Paulo).
**Benefits:**
- Health insurance (plano de saúde)
- Dental insurance (plano odontológico)
- Gympass
- Mental health support (Zenklub, VA, VR, New Value)
- Meal voucher (VR)
- Food voucher (VA)
- Life insurance (seguro de vida)
- Childcare assistance (auxílio creche para pais e mães)
- Maternity leave (licença maternidade de 6 meses)
- Paternity leave (licença paternidade de 20 dias)
- Access to exclusive investment funds and financial services (Só na XP Inc.)
**Working Hours:** Full-time (40 hours per week) with flexible hours and remote work options.
**ASSUMPTION:** The salary range is estimated based on industry standards for senior marketing roles in São Paulo. Benefits are subject to change and may vary based on the company's policies.
**📌 Applicant Insights**
**🔍 Company Context**
**Industry:** Financial Services
**Company Size:** Medium (5,001-10,000 employees)
**Founded:** 2001
**Company Description:** XP Inc. is a leading financial services company in Brazil, offering a wide range of products and services through its subsidiaries, including XP, Rico, Clear, XP Educação, and InfoMoney. With over 4,6 million active clients and more than R$ 1.1 trillion in assets under custody, XP Inc. has been transforming the market for over 23 years.
**Company Specialties:** Investimentos, Tecnologia, Carreira, and Mercado Financeiro
**📊 Role Analysis**
**Career Level:** Mid-career (2-5 years of experience)
**Reporting Structure:** This role reports directly to the Branding Manager for Rico.
**Work Arrangement:** Hybrid (a mix of on-site and remote work)
**Growth Opportunities:**
- Potential career progression to Brand Manager or similar roles.
- Opportunities to work on diverse projects and gain exposure to various aspects of the business.
- Access to professional development resources and training programs.
**ASSUMPTION:** This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative organization.
**🌍 Location & Work Environment**
**Office Type:** Hybrid (a mix of on-site and remote work)
**Office Location:** São Paulo, SP
**Geographic Context:**
- São Paulo is the largest city in Brazil, with a population of over 22 million people.
- The city is known for its vibrant culture, diverse neighborhoods, and extensive public transportation system.
- São Paulo is a major financial hub, with numerous opportunities for professional growth and networking.
**Work Schedule:** Flexible hours with a focus on results and productivity.
**ASSUMPTION:** Candidates should be comfortable working in a hybrid environment and be able to manage their time effectively to balance work and personal responsibilities.
**💼 Interview & Application Insights**
**Typical Process:**
1. Online application submission.
2. Phone or video screening.
3. In-depth behavioral and technical interviews.
4. Final interview with the hiring manager and/or other senior team members.
5. Background check and offer.
**Key Assessment Areas:**
- Cultural fit and alignment with XP Inc.'s values.
- Problem-solving skills and analytical thinking.
- Communication and interpersonal skills.
- Marketing and branding expertise.
**Application Tips:**
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
3. Research XP Inc. and the Rico brand to demonstrate your enthusiasm and understanding of the company and its products.
**ASSUMPTION:** The interview process may vary depending on the specific needs of the team and the candidate's qualifications. It is essential to be prepared for a range of interview formats and questions.
**🛠️ Tools & Technologies**
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
**ASSUMPTION:** The required tools and technologies may vary depending on the specific needs of the role and the team's workflow.
**👔 Cultural Fit Considerations**
**Company Values:**
- Sonho Grande (Dream Big): XP Inc. encourages employees to think ambitiously and strive for excellence in all aspects of their work.
- Espírito Empreendedor (Entrepreneurial Spirit): Employees are empowered to take ownership of their roles and drive innovation within the organization.
- Foco no Cliente (Client Focus): XP Inc. prioritizes the needs and satisfaction of its clients, ensuring that all products and services meet their expectations.
- Mente Aberta (Open Mind): The company fosters a culture of continuous learning and collaboration, encouraging employees to share ideas and insights openly.
**Work Style:**
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration.
- Fast-paced and dynamic, with a focus on results and productivity.
- Flexible and adaptable, with a willingness to take on new challenges and learn from failures.
**Self-Assessment Questions:**
1. How do you align with XP Inc.'s value of Sonho Grande, and how have you demonstrated this in your previous roles?
2. Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle this situation, and what was the outcome?
3. How do you ensure that your work consistently meets the needs and expectations of your clients or stakeholders?
**ASSUMPTION:** Candidates should be able to demonstrate a strong fit with XP Inc.'s values and work style, with a clear understanding of the company's mission and culture.
**⚠️ Potential Challenges**
1. **Work-Life Balance:** Managing a hybrid work environment may require careful time management and prioritization to maintain a healthy work-life balance.
2. **Adaptability:** The role may require frequent adjustments to marketing strategies and campaigns based on market trends, competitor activities, or internal priorities.
3. **Collaboration:** Working with multiple teams and stakeholders may present challenges in coordinating efforts and ensuring consistent communication.
4. **Performance Pressure:** The role involves monitoring and analyzing campaign performance, which may create pressure to meet specific targets and KPIs.
**ASSUMPTION:** Successful candidates will be able to manage their time effectively, adapt to changing circumstances, and thrive in a collaborative and dynamic work environment.
**📈 Similar Roles Comparison**
1. **Brand Manager:** This role focuses more on strategic brand management and less on day-to-day campaign execution. It may require more experience in branding and market research.
2. **Marketing Manager:** This role may involve broader marketing responsibilities, including product marketing, market research, and sales enablement, in addition to branding and campaign management.
3. **Senior Marketing Specialist:** This role may focus more on tactical marketing execution, with less emphasis on strategic planning and brand management.
**ASSUMPTION:** The specific responsibilities and requirements of similar roles may vary depending on the organization's size, industry, and marketing structure.
**📝 Sample Projects**
1. **Brand Audit and Refresh:** Conduct a comprehensive audit of the Rico brand, including market research, competitor analysis, and customer feedback, to inform a strategic brand refresh and rebranding campaign.
2. **Integrated Marketing Campaign:** Develop and execute a multi-channel marketing campaign to launch a new Rico product or service, including advertising, content marketing, social media, email marketing, and event marketing components.
3. **Brand Guidelines and Style Guide:** Create and maintain brand guidelines and style guides to ensure consistent brand representation across all touchpoints and marketing channels.
**ASSUMPTION:** These sample projects are intended to illustrate the types of initiatives that may be undertaken in this role, but the specific projects and priorities may vary depending on the organization's needs and market conditions.
**❓ Key Questions to Ask During Interview**
1. **Role Responsibilities:** Can you describe the key responsibilities of this role and how they fit into the broader marketing and branding strategy for Rico?
2. **Team Structure:** How is the marketing team structured, and who will I be working closely with in this role?
3. **Brand Priorities:** What are the current priorities for the Rico brand, and how will this role contribute to achieving those objectives?
4. **Marketing Technology:** What marketing automation tools and other technologies does the team use, and how will I be expected to leverage them in this role?
5. **Career Growth:** What opportunities are there for professional development and career growth within this role and the broader organization?
**ASSUMPTION:** These questions are designed to help candidates better understand the role, the team, and the organization's priorities, as well as to assess their fit for the position and potential for growth.
**📌 Next Steps for Applicants**
To apply for this position:
1. Submit your application through [this link](https://www.linkedin.com/jobs/view/7973913002/).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
4. Research XP Inc. and the Rico brand to demonstrate your enthusiasm and understanding of the company and its products.
5. Follow up with the hiring manager one week after your interview to express your continued interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
