📌 Core Information
🔹 Job Title: Analista de SEO
🔹 Company: Thomson Reuters
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing & SEO
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Conducting technical SEO analysis and identifying improvement opportunities
- Developing and executing strategies to enhance site authority and online visibility
- Performing A/B testing and analyzing results to optimize user experience
- Managing keyword research and URL optimization
ASSUMPTION: This role requires a good understanding of SEO best practices, with a focus on technical aspects and strategy development.
📋 Key Responsibilities
✅ Conducting technical SEO analysis to identify website improvement opportunities
✅ Developing and executing strategies to enhance site authority and online visibility, including link building
✅ Performing A/B testing and analyzing results to optimize user experience and improve website performance
✅ Managing keyword research and URL optimization to ensure the site is easy to find and navigate
✅ Monitoring website performance using relevant metrics and providing regular reports to stakeholders
ASSUMPTION: The role may require occasional collaboration with cross-functional teams, such as content creators and developers, to implement SEO improvements.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in SEO, with a strong focus on technical analysis and strategy development
Required Skills:
- Proficient in SEO tools (e.g., SEMrush, Ahrefs, Google Analytics)
- Strong analytical and problem-solving skills
- Excellent communication and reporting skills
- Fluency in English (intermediate level)
Preferred Skills:
- Experience with A/B testing tools (e.g., Optimizely, Google Optimize)
- Familiarity with HTML and CSS
- Knowledge of JavaScript
ASSUMPTION: While not explicitly stated, proficiency in Portuguese is likely required for this role, given the location and company language.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role in São Paulo is R$6,000 - R$10,000 per month (gross).
Benefits:
- Medical and dental assistance
- Flexible vacation policy
- Mental health days
- Remote work options
- Employee support program
- Learning and development opportunities
- Volunteer days
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (2-3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Thomson Reuters operates in the information and technology sector, focusing on providing intelligent information to professionals in various industries, including tax, legal, accounting, and media.
Company Size: Thomson Reuters is a large, global company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Thomson Reuters was founded in 1984, following the merger of The Thomson Corporation and Reuters Group.
Company Description:
- Thomson Reuters combines intelligence, technology, and human expertise to provide answers and insights that help professionals make confident decisions.
- The company offers a wide range of products and services, including highly specialized information-enabled software and tools for legal, tax, accounting, and compliance professionals, as well as global news services through Reuters.
- Thomson Reuters is committed to reinventing the way knowledge professionals work and creating a more transparent, just, and inclusive future.
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
Company Website: http://tr.com
ASSUMPTION: As a large, global company, Thomson Reuters offers a diverse range of opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring a good understanding of SEO principles and some experience in the field.
Reporting Structure: The SEO Analyst will likely report directly to the SEO Manager or a similar role within the marketing department.
Work Arrangement: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, offering flexibility and a better work-life balance.
Growth Opportunities:
- As the company is large and global, there may be opportunities for internal transfers or promotions to other teams or locations.
- Thomson Reuters offers learning and development opportunities, such as access to LinkedIn Learning and mentorship programs, to support career growth.
- The company's focus on innovation and reinvention may present opportunities for the SEO Analyst to contribute to new projects or initiatives.
ASSUMPTION: Given the company's size and global presence, there are likely numerous opportunities for career advancement and growth within Thomson Reuters.
🌍 Location & Work Environment
Office Type: The São Paulo office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): Avenida Doutor Cardoso de Melo, 1855, São Paulo, SP 04548-005, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant culture, diverse neighborhoods, and numerous attractions.
- The city is known for its bustling nightlife, rich culinary scene, and numerous cultural events throughout the year.
- São Paulo is a major financial and economic hub, offering numerous opportunities for professional growth and development.
Work Schedule: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, with a flexible schedule that may vary depending on the team's needs.
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to manage their time effectively and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- Final interview with the SEO Manager or a panel of marketing and SEO team members
Key Assessment Areas:
- Technical SEO knowledge and skills
- Problem-solving and analytical abilities
- Communication and reporting skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and skills, with a focus on technical analysis and strategy development.
- Prepare for the technical assessment by brushing up on your SEO knowledge and practicing common SEO tasks and scenarios.
- Research the company and the role to demonstrate your enthusiasm and understanding of the position.
ATS Keywords: SEO, technical analysis, link building, A/B testing, keyword research, URL optimization, project planning, project execution, hybrid work, São Paulo
ASSUMPTION: As a large, global company, Thomson Reuters may use Applicant Tracking Systems (ATS) to manage and streamline the recruitment process. Including relevant keywords in your resume can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Google Analytics
- Optimizely or Google Optimize (for A/B testing)
- HTML and CSS (for basic website editing)
- JavaScript (for advanced website editing)
ASSUMPTION: The required tools and technologies for this role are standard in the SEO industry and should be familiar to experienced SEO professionals.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Independence
- Innovation
- Customer-focused
- One global team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you align with Thomson Reuters' values, particularly in terms of integrity, innovation, and customer focus?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you thrive in a data-driven, analytical work style, and are you comfortable making decisions based on data and insights?
ASSUMPTION: Thomson Reuters values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values are more likely to succeed in the role.
⚠️ Potential Challenges
- The role may require working with large datasets and complex SEO tools, which can be challenging for less experienced professionals.
- As a large, global company, Thomson Reuters may have a more formal and structured work environment, which could be seen as a challenge for candidates who prefer a more laid-back or flexible work culture.
- The hybrid work arrangement may present challenges in terms of communication and collaboration, as team members may be working remotely on different days.
- The cost of living in São Paulo is relatively high compared to other cities in Brazil, which could be a challenge for candidates relocating to the area.
ASSUMPTION: While these challenges exist, they can be mitigated by effective communication, collaboration, and time management skills, as well as a strong cultural fit with the company and team.
📈 Similar Roles Comparison
- Compared to other SEO roles in the market, this position at Thomson Reuters offers a competitive salary range, comprehensive benefits package, and opportunities for career growth and development within a large, global company.
- In the Brazilian market, SEO roles may vary in terms of required skills, experience level, and work arrangement, with some companies offering fully remote or on-site positions.
- Career paths for SEO professionals may vary depending on the company's size, industry, and specific SEO team structure. At Thomson Reuters, there may be opportunities for growth into management or specialized SEO roles.
ASSUMPTION: When comparing this role to similar positions in the market, it is essential to consider the company's size, industry, and specific SEO team structure, as these factors can significantly impact the role's responsibilities, requirements, and career growth opportunities.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of Thomson Reuters' global website to identify improvement opportunities and develop a strategic plan for implementation.
- Managing a large-scale keyword research project to optimize the website's visibility and organic traffic, with a focus on high-priority, high-volume search terms.
- Collaborating with the content team to optimize on-page SEO elements, such as meta tags, headers, and URL structure, to improve search engine rankings and user experience.
ASSUMPTION: These sample projects are designed to showcase the SEO Analyst's technical skills, strategic thinking, and ability to work collaboratively with cross-functional teams to achieve SEO goals.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within the broader marketing organization?
- How does the SEO team collaborate with other departments, such as content and development, to implement SEO improvements?
- What are the most significant SEO challenges facing Thomson Reuters, and how does this role contribute to addressing them?
- What opportunities are there for professional growth and development within the SEO team and the broader marketing organization?
- How does the hybrid work arrangement support a healthy work-life balance, and what resources are available to employees to manage their time effectively?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and the company, and can help you better understand the position's responsibilities, requirements, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and skills, with a focus on technical analysis and strategy development.
- Prepare for the technical assessment by brushing up on your SEO knowledge and practicing common SEO tasks and scenarios.
- Research the company and the role to demonstrate your enthusiasm and understanding of the position.
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
