Content Marketing Associate
MSIGHTS
Full-time
On-site
Remote
🔍 SEO & Content Marketing
📌 Core Information
🔹 Job Title: Content Marketing Associate
🔹 Company: MSIGHTS
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: SEO & Content Marketing
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📌 Essential Job Details
🚀 Job Overview
The Content Marketing Associate will be responsible for developing engaging, data-driven B2B content that drives traffic, engages target prospects, and supports the overall lead generation strategy for MSIGHTS. This role will serve as the company's strategic storyteller, capturing the MSIGHTS brand voice and positioning the company as an industry thought leader.
ASSUMPTION: The role is focused on content creation and strategy to support business development and marketing goals, based on the job description.
---
📋 Key Responsibilities
✅ Develop a wide range of high-quality content assets including whitepapers, blogs, webinars, social media posts, and more to educate and convert target prospects
✅ Partner cross-functionally to develop a content strategy and execute a content calendar aligned with the company's lead generation objectives
✅ Monitor content performance and make data-informed recommendations to optimize the content program
✅ Stay up-to-date with industry trends and news to generate new content ideas that capture the attention of the desired audience
✅ Manage email templates, webinars, and other lead-generation content across various channels and platforms
ASSUMPTION: The key responsibilities cover content creation, strategy, optimization, and audience engagement based on the details provided.
---
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of B2B content marketing experience, preferably at a software/technology company
Skills: Strong written and verbal communication, self-motivated, proficient with PowerPoint, LinkedIn, event platforms, and CRM/marketing automation tools (bonus for HubSpot experience)
ASSUMPTION: The role requires relevant content marketing experience, communication skills, and familiarity with marketing tools and platforms common in the industry.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION - Based on typical compensation for a Content Marketing Associate role in the software/technology industry, the salary range is likely in the $50,000 - $70,000 range, with competitive benefits package.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: MSIGHTS is an established enterprise marketing technology company that helps clients better manage their marketing data and operations.
Company Size: Not specified
Company Stage: Established, likely in a growth stage based on the need for a dedicated content marketing role.
ASSUMPTION: The company is a mature technology provider based in the enterprise marketing space, likely experiencing growth and expansion.
---
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The role offers opportunities to grow as a content marketing specialist and potentially move into broader marketing or strategic leadership positions.
ASSUMPTION: This is a mid-level content marketing role with potential for career advancement within the organization.
---
🌍 Location & Work Environment
Office Type: Remote/Telecommute
Geographic Context: Not specified, but ideal candidates are located in North Carolina (USA).
Work Schedule: Not specified, but likely standard full-time hours.
Regional Considerations: ASSUMPTION - As a remote role, the location flexibility allows for a wider pool of candidates, though there may be some preference for candidates in the North Carolina area.
---
💼 Interview & Application Insights
Typical Process: Likely to include an initial phone/video screening, followed by 1-2 rounds of interviews with the marketing team and potentially cross-functional stakeholders.
Key Assessment Areas: Communication skills, content creation ability, strategic thinking, data analysis, and cultural fit.
Application Tips: Highlight relevant B2B content marketing experience, showcase samples of previous work, and emphasize your ability to learn quickly and work independently.
ATS Keywords: Content marketing, B2B, SEO, data-driven, webinars, social media, email templates, HubSpot.
ASSUMPTION: The standard interview and application process for a content marketing role in the technology industry.
---
🛠️ Tools & Technologies
MSIGHTS Platform, PowerPoint, LinkedIn, ON24 (or similar webinar platforms), CRM/marketing automation tools (e.g., HubSpot)
ASSUMPTION: The role likely requires proficiency with common content creation, distribution, and marketing automation tools used in the industry.
---
👔 Cultural Fit Considerations
Company Values: Based on the listed core values, MSIGHTS values helping clients succeed, owning every step, delivering on commitments, supporting the team, and maintaining a high level of expertise.
Work Style: The role requires a self-driven, self-motivated individual who can work independently in a fast-paced, international environment.
Self-Assessment: Consider if you thrive in an entrepreneurial, technology-focused culture and have the ability to capture a company's brand voice and position it as an industry leader.
ASSUMPTION: The company culture emphasizes client success, accountability, teamwork, and domain expertise based on the stated values.
---
⚠️ Potential Challenges
The broad scope of responsibilities, including content creation across multiple formats, strategy development, performance monitoring, and staying up-to-date with industry trends, may present a challenging workload that requires strong prioritization and time management skills.
ASSUMPTION: The wide range of content marketing responsibilities could be demanding and may require the candidate to be highly organized and self-directed.
---
📈 Similar Roles Comparison
This Content Marketing Associate role is similar to other mid-level content marketing positions, but with a stronger emphasis on strategic storytelling, data-driven insights, and supporting the company's overall lead generation efforts. Compared to more entry-level content marketing roles, this position requires more industry experience and the ability to work autonomously.
ASSUMPTION: The role is positioned as a mid-level content marketing specialist with a focus on content strategy and data-driven decision-making.
---
📝 Sample Projects
- Develop a series of thought leadership whitepapers exploring the latest trends and challenges in enterprise marketing data management
- Create a content calendar and execute on a mix of blog posts, social media updates, and webinars to drive traffic and engagement with target audiences
- Analyze content performance metrics to identify high-performing assets and make recommendations to optimize the content program
- Research industry news and developments to identify new content ideas that showcase MSIGHTS' platform capabilities
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description.
---
❓ Key Questions to Ask During Interview
1. How does the Content Marketing Associate role fit into the broader marketing and business development strategy at MSIGHTS?
2. What are the primary KPIs or success metrics used to evaluate the performance of the content marketing program?
3. Can you describe the process for collaborating with cross-functional teams to develop the content strategy and calendar?
4. What are the biggest content marketing challenges the company is currently facing, and how would this role be expected to help address them?
5. Can you share examples of how MSIGHTS' content has been used to support lead generation and customer acquisition in the past?
6. What professional development opportunities are available for a Content Marketing Associate to continue growing their skills and expertise?
ASSUMPTION: These questions are designed to help the candidate better understand the role, its impact, and the company's content marketing priorities and challenges.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Content Marketing Associate opportunity at MSIGHTS, applicants should:
1. Thoroughly review the job description and this enhanced summary to understand the role's responsibilities, required qualifications, and cultural fit considerations.
2. Tailor your resume and cover letter to highlight your relevant B2B content marketing experience, data-driven storytelling abilities, and alignment with the company's core values.
3. Prepare thoughtful questions to ask during the interview that demonstrate your strategic thinking and genuine interest in the role and the company.
4. Research MSIGHTS' products, clients, and industry positioning to be able to speak knowledgeably about how your skills and experience can contribute to their ongoing success.
5. Be prepared to provide writing samples or content portfolio pieces that showcase your content creation abilities across various formats.
6. Optimize your resume and application for relevant keyword tracking in the company's applicant tracking system (ATS), using the suggested ATS keywords.
By taking these steps, applicants can position themselves as strong candidates who are well-suited for the Content Marketing Associate role at MSIGHTS.
🔹 Job Title: Content Marketing Associate
🔹 Company: MSIGHTS
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: SEO & Content Marketing
---
📌 Essential Job Details
🚀 Job Overview
The Content Marketing Associate will be responsible for developing engaging, data-driven B2B content that drives traffic, engages target prospects, and supports the overall lead generation strategy for MSIGHTS. This role will serve as the company's strategic storyteller, capturing the MSIGHTS brand voice and positioning the company as an industry thought leader.
ASSUMPTION: The role is focused on content creation and strategy to support business development and marketing goals, based on the job description.
---
📋 Key Responsibilities
✅ Develop a wide range of high-quality content assets including whitepapers, blogs, webinars, social media posts, and more to educate and convert target prospects
✅ Partner cross-functionally to develop a content strategy and execute a content calendar aligned with the company's lead generation objectives
✅ Monitor content performance and make data-informed recommendations to optimize the content program
✅ Stay up-to-date with industry trends and news to generate new content ideas that capture the attention of the desired audience
✅ Manage email templates, webinars, and other lead-generation content across various channels and platforms
ASSUMPTION: The key responsibilities cover content creation, strategy, optimization, and audience engagement based on the details provided.
---
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of B2B content marketing experience, preferably at a software/technology company
Skills: Strong written and verbal communication, self-motivated, proficient with PowerPoint, LinkedIn, event platforms, and CRM/marketing automation tools (bonus for HubSpot experience)
ASSUMPTION: The role requires relevant content marketing experience, communication skills, and familiarity with marketing tools and platforms common in the industry.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION - Based on typical compensation for a Content Marketing Associate role in the software/technology industry, the salary range is likely in the $50,000 - $70,000 range, with competitive benefits package.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: MSIGHTS is an established enterprise marketing technology company that helps clients better manage their marketing data and operations.
Company Size: Not specified
Company Stage: Established, likely in a growth stage based on the need for a dedicated content marketing role.
ASSUMPTION: The company is a mature technology provider based in the enterprise marketing space, likely experiencing growth and expansion.
---
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The role offers opportunities to grow as a content marketing specialist and potentially move into broader marketing or strategic leadership positions.
ASSUMPTION: This is a mid-level content marketing role with potential for career advancement within the organization.
---
🌍 Location & Work Environment
Office Type: Remote/Telecommute
Geographic Context: Not specified, but ideal candidates are located in North Carolina (USA).
Work Schedule: Not specified, but likely standard full-time hours.
Regional Considerations: ASSUMPTION - As a remote role, the location flexibility allows for a wider pool of candidates, though there may be some preference for candidates in the North Carolina area.
---
💼 Interview & Application Insights
Typical Process: Likely to include an initial phone/video screening, followed by 1-2 rounds of interviews with the marketing team and potentially cross-functional stakeholders.
Key Assessment Areas: Communication skills, content creation ability, strategic thinking, data analysis, and cultural fit.
Application Tips: Highlight relevant B2B content marketing experience, showcase samples of previous work, and emphasize your ability to learn quickly and work independently.
ATS Keywords: Content marketing, B2B, SEO, data-driven, webinars, social media, email templates, HubSpot.
ASSUMPTION: The standard interview and application process for a content marketing role in the technology industry.
---
🛠️ Tools & Technologies
MSIGHTS Platform, PowerPoint, LinkedIn, ON24 (or similar webinar platforms), CRM/marketing automation tools (e.g., HubSpot)
ASSUMPTION: The role likely requires proficiency with common content creation, distribution, and marketing automation tools used in the industry.
---
👔 Cultural Fit Considerations
Company Values: Based on the listed core values, MSIGHTS values helping clients succeed, owning every step, delivering on commitments, supporting the team, and maintaining a high level of expertise.
Work Style: The role requires a self-driven, self-motivated individual who can work independently in a fast-paced, international environment.
Self-Assessment: Consider if you thrive in an entrepreneurial, technology-focused culture and have the ability to capture a company's brand voice and position it as an industry leader.
ASSUMPTION: The company culture emphasizes client success, accountability, teamwork, and domain expertise based on the stated values.
---
⚠️ Potential Challenges
The broad scope of responsibilities, including content creation across multiple formats, strategy development, performance monitoring, and staying up-to-date with industry trends, may present a challenging workload that requires strong prioritization and time management skills.
ASSUMPTION: The wide range of content marketing responsibilities could be demanding and may require the candidate to be highly organized and self-directed.
---
📈 Similar Roles Comparison
This Content Marketing Associate role is similar to other mid-level content marketing positions, but with a stronger emphasis on strategic storytelling, data-driven insights, and supporting the company's overall lead generation efforts. Compared to more entry-level content marketing roles, this position requires more industry experience and the ability to work autonomously.
ASSUMPTION: The role is positioned as a mid-level content marketing specialist with a focus on content strategy and data-driven decision-making.
---
📝 Sample Projects
- Develop a series of thought leadership whitepapers exploring the latest trends and challenges in enterprise marketing data management
- Create a content calendar and execute on a mix of blog posts, social media updates, and webinars to drive traffic and engagement with target audiences
- Analyze content performance metrics to identify high-performing assets and make recommendations to optimize the content program
- Research industry news and developments to identify new content ideas that showcase MSIGHTS' platform capabilities
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description.
---
❓ Key Questions to Ask During Interview
1. How does the Content Marketing Associate role fit into the broader marketing and business development strategy at MSIGHTS?
2. What are the primary KPIs or success metrics used to evaluate the performance of the content marketing program?
3. Can you describe the process for collaborating with cross-functional teams to develop the content strategy and calendar?
4. What are the biggest content marketing challenges the company is currently facing, and how would this role be expected to help address them?
5. Can you share examples of how MSIGHTS' content has been used to support lead generation and customer acquisition in the past?
6. What professional development opportunities are available for a Content Marketing Associate to continue growing their skills and expertise?
ASSUMPTION: These questions are designed to help the candidate better understand the role, its impact, and the company's content marketing priorities and challenges.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Content Marketing Associate opportunity at MSIGHTS, applicants should:
1. Thoroughly review the job description and this enhanced summary to understand the role's responsibilities, required qualifications, and cultural fit considerations.
2. Tailor your resume and cover letter to highlight your relevant B2B content marketing experience, data-driven storytelling abilities, and alignment with the company's core values.
3. Prepare thoughtful questions to ask during the interview that demonstrate your strategic thinking and genuine interest in the role and the company.
4. Research MSIGHTS' products, clients, and industry positioning to be able to speak knowledgeably about how your skills and experience can contribute to their ongoing success.
5. Be prepared to provide writing samples or content portfolio pieces that showcase your content creation abilities across various formats.
6. Optimize your resume and application for relevant keyword tracking in the company's applicant tracking system (ATS), using the suggested ATS keywords.
By taking these steps, applicants can position themselves as strong candidates who are well-suited for the Content Marketing Associate role at MSIGHTS.