📌 Core Information
🔹 Job Title: Analista de Trade Marketing Categoria Sr
🔹 Company: Haleon
🔹 Location: Rio de Janeiro, RJ, Brazil
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Trade Marketing team in developing brand planning and execution strategies
- Consolidating information for brand planning using systems of audit and internal reports
- Preparing materials and presentations for the annual trade story and Joint-Business-Plans (JBP)
- Elaborating tools and contents for mix of products, pricing positioning, and distribution targets
- Collaborating in the monthly demand review, analyzing category and brand plans in sales channels
- Leading the creation of support materials for product launches, campaigns, and training
ASSUMPTION: This role requires a strong understanding of trade marketing strategies and a solid background in commercial experience, preferably in FMCG/FMCH industries.
📋 Key Responsibilities
✅ Auxiliar na consolidação de informações para o Brand Planning, utilizando sistemas de auditoria e relatórios internos.
✅ Preparar materiais e apresentações para o trade story anual e apoiar a construção dos Joint-Business-Plans (JBP).
✅ Elaborar ferramentas e conteúdos para divulgação de mix de produtos, posicionamento de preço e targets de distribuição.
✅ Colaborar na revisão mensal de demanda, analisando planos e movimentos das categorias e marcas nos canais de venda.
✅ Liderar a elaboração de materiais de suporte para lançamentos, campanhas e treinamentos, além de diagnosticar cenários de market share.
ASSUMPTION: The role involves a mix of analytical, creative, and strategic tasks, requiring strong organizational skills and the ability to work well within a team.
🎯 Required Qualifications
Education: Ensino superior completo
Experience: Sólida experiência Trade Marketing Categoria ou áreas similares
Required Skills:
- Conhecimento avançado em Excel e Powerpoint
- Forte vivência na área comercial, preferencialmente em indústrias de FMCG/FMCH
Preferred Skills:
- Desejável conhecimento de IQVIA, Nielsen, Scanntech, Power BI, Dunnhumby e Symphony
ASSUMPTION: While not explicitly stated, proficiency in Portuguese is likely required for this role due to the location and language used in the job description.
💰 Compensation & Benefits
Salary Range: Not specified. According to Glassdoor, the average salary for a Trade Marketing Analyst in Brazil is around R$ 5,000 - R$ 8,000 per month. However, this role is for a Senior Analyst, so the salary range could be higher.
Benefits:
- Oportunidade sem precedentes de tomar a saúde diária mais acessível, inclusiva e sustentável ao fazer parte de uma empresa global
- Fazer parte de uma companhia que é certificada como Top Employer, sendo reconhecida pela excelência em suas práticas de RH e gestão
- Trabalhar com marcas incríveis, como Sensodyne, Centrum, Eno, entre outras
- Crescimento contínuo para alcançar seu máximo potencial
- Experiências únicas ao trabalhar em um ambiente que valoriza a saúde e o bem-estar das pessoas e permite que cada um seja sua melhor versão
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods and Consumer Health
Company Size: 10,001+ employees. This means a large, established organization with many opportunities for growth and learning.
Founded: 2022. Haleon is a relatively new company, having been formed in 2022, but it has a rich history through its predecessor companies.
Company Description:
- Haleon is a global leader in health and wellness, with a portfolio of trusted brands that include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren
- The company combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
- Haleon is committed to creating a diverse and inclusive workplace where everyone can thrive
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon's focus on diversity, equity, and inclusion is evident in its company description and specialties, indicating a strong commitment to these values.
📊 Role Analysis
Career Level: Senior Analyst. This role is suitable for candidates with 2-5 years of experience in trade marketing or a related field.
Reporting Structure: The Senior Trade Marketing Analyst will report directly to the Trade Marketing team.
Work Arrangement: On-site. The role requires working on-site at the Rio de Janeiro Le Monde Office.
Growth Opportunities:
- Progression to a managerial or specialist role within the trade marketing team
- Expansion of responsibilities to include additional brands or categories
- Opportunities to work on cross-functional projects or take on special assignments
ASSUMPTION: Given Haleon's commitment to growth and development, there are likely numerous opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Corporate office. The role is based at the Rio de Janeiro Le Monde Office, a corporate office environment.
Office Location(s): Rio de Janeiro, RJ, Brazil
Geographic Context:
- Rio de Janeiro is the second-largest city in Brazil, known for its vibrant culture, beautiful beaches, and iconic landmarks
- The city offers a high cost of living compared to other Brazilian cities, with a median salary of around R$ 4,000 per month
- The office is located in the Região Metropolitana do Rio de Janeiro, which is the most populous metropolitan area in Brazil
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break
ASSUMPTION: The work environment is likely fast-paced and dynamic, reflecting the nature of the consumer goods and consumer health industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- Trade marketing knowledge and experience
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant trade marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Haleon's values
- Prepare examples of your analytical and problem-solving skills, as well as your communication and presentation skills
ATS Keywords: Trade Marketing, Brand Planning, Commercial Experience, FMCG, Excel, Powerpoint, IQVIA, Nielsen, Scanntech, Power BI, Dunnhumby, Symphony
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Excel and PowerPoint
- IQVIA, Nielsen, Scanntech, Power BI, Dunnhumby, and Symphony (desired)
ASSUMPTION: Proficiency in Excel and PowerPoint is essential for this role, while knowledge of other tools and technologies is desirable but not required.
👔 Cultural Fit Considerations
Company Values:
- Better everyday health with humanity
- Celebrating diversity
- Inclusive and sustainable
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate a commitment to diversity, equity, and inclusion in your work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you approach data analysis and problem-solving in your current or previous roles?
ASSUMPTION: Haleon places a strong emphasis on cultural fit and values-driven behavior, so candidates should be prepared to demonstrate their alignment with these principles.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong time management and organizational skills
- The role may involve working with large datasets and complex tools, which could present a learning curve for candidates without extensive experience
- Competition for this role may be high, given Haleon's strong brand and reputation in the consumer goods and consumer health industries
- The cost of living in Rio de Janeiro may be higher than in other Brazilian cities, which could impact the candidate's overall compensation package
ASSUMPTION: These challenges are not insurmountable, but candidates should be aware of them and prepared to address them in their application and interview process.
📈 Similar Roles Comparison
- This role is similar to other Trade Marketing Analyst or Senior Analyst positions, but may offer more responsibility and autonomy due to its senior level
- Compared to other roles in the consumer goods and consumer health industries, this role may have a stronger focus on brand planning and execution strategies
- Career progression in this role may involve moving into a managerial or specialist position within the trade marketing team
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and benefits to ensure they are a good fit for their career goals and expectations.
📝 Sample Projects
- Developing a brand planning strategy for a new product launch
- Analyzing market trends and consumer behavior to inform trade marketing strategies
- Creating a joint-business-plan (JBP) with a key customer to optimize sales and distribution
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but may not be exhaustive or representative of all possible projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Trade Marketing team?
- How does Haleon support the growth and development of its employees, particularly in trade marketing roles?
- Can you provide an example of a successful trade marketing campaign or initiative that the company has implemented recently?
- How does Haleon measure the success of its trade marketing strategies and initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
