Senior Manager, Retail Marketing (Timberland EMEA)

📌 Core Information

🔹 Job Title: Senior Manager, Retail Marketing (Timberland EMEA)

🔹 Company: Timberland

🔹 Location: EMEA > CHE > Stabio > VF Campus VF1, Switzerland

🔹 Job Type: Full-Time

🔹 Category: Retail Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading retail marketing strategy and execution across EMEA
• Driving brand presence and consumer engagement through in-store activations
• Collaborating cross-functionally to deliver premium retail experiences
• Analyzing campaign performance and optimizing initiatives based on data-driven insights

ASSUMPTION: This role requires a strategic and creative retail marketer with a strong understanding of consumer behavior and retail dynamics. A background in brand storytelling and consumer experience is essential for success in this position.

📋 Key Responsibilities

✅ Lead the development and execution of a cohesive retail marketing calendar that aligns with global brand priorities and regional objectives

✅ Create and implement integrated consumer journeys that connect physical and digital touchpoints

✅ Oversee the adaptation of global creative concepts for EMEA retail landscape and lead execution of all in-store visual elements

✅ Foster collaborations across marketing, merchandising, store operations, and global teams

✅ Manage external agencies and internal creative teams to develop and execute high-quality retail assets

✅ Lead the execution of internal brand events, such as Go-To-Market (GTM) sessions and Brand Meetings

✅ Establish clear KPIs for retail marketing initiatives and lead the analysis of campaign performance

ASSUMPTION: The ideal candidate will have experience in retail marketing, brand storytelling, and consumer experience. They should be able to lead cross-functional projects in a fast-paced environment and translate brand strategy into impactful in-store experiences.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Economics, Communication, or equivalent

Experience: 5-10 years of experience in retail marketing, brand management, or a related field

Required Skills:

• Strategic and creative thinking
• Cross-functional leadership
• Understanding of retail dynamics, consumer behavior, store design, and visual merchandising principles
• Expertise in managing creative productions and store design
• Business acumen – bridge brand and commercial goals
• Knowledge of CRM dynamics and loyalty programs
• Strong communication and presentation skills
• Fluency in English; additional European languages are a plus

Preferred Skills:

• Experience working in a multinational environment
• Knowledge of the Timberland brand
• Familiarity with the EMEA retail market

ASSUMPTION: While a formal education in marketing, economics, or communication is preferred, Timberland is most interested in candidates' total experience and professional achievements.

💰 Compensation & Benefits

Salary Range: €80,000 - €100,000 per year (based on industry standards for a senior retail marketing role in Switzerland)

Benefits:

• Comprehensive benefits package
• On-site gym offering health and well-being initiatives
• Discount card with 50% off all VF brands
• Paid service time
• Health and well-being initiatives

Working Hours: Full-time, Monday-Friday, with flexibility for internal events and project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior retail marketing role in Switzerland. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically outdoor lifestyle brands

Company Size: 10,001+ employees (global), with a smaller team in EMEA

Founded: 1973, with a rich history in outdoor footwear and apparel

Company Description:

• Timberland is a global outdoor lifestyle brand known for its original yellow boot
• The company offers a full range of footwear, apparel, and accessories for people who value purposeful style and share the brand’s passion for enjoying and protecting nature
• Timberland is committed to making products responsibly, protecting the outdoors, and strengthening communities around the world

Company Specialties:

• Outdoor footwear and apparel
• Sustainable and responsible business practices
• Community engagement and giving back

Company Website: http://www.timberland.com

ASSUMPTION: Timberland's commitment to sustainability and community engagement is a key aspect of its brand and company culture. Candidates should be aligned with these values and eager to contribute to their continuation.

📊 Role Analysis

Career Level: Senior Manager, with the opportunity to influence regional marketing strategy and execution

Reporting Structure: This role reports directly to the EMEA Marketing Director and oversees a team of retail marketing specialists

Work Arrangement: On-site, with flexibility for remote work during internal events and project demands

Growth Opportunities:

• Potential to progress to a regional marketing director role or take on additional responsibilities within the EMEA marketing team
• Opportunities to collaborate with global teams and gain exposure to international marketing strategies
• Chance to develop leadership skills by managing a team of retail marketing specialists

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the EMEA marketing team or take on additional responsibilities as the company expands.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and dynamic work environment

Office Location(s): VF Campus VF1, Stabio, Switzerland

Geographic Context:

• Stabio is a small town in the canton of Ticino, Switzerland, located near the Italian border
• The region offers a mix of urban and outdoor living, with easy access to the Swiss Alps for skiing and other outdoor activities
• Timberland's EMEA headquarters is located on the VF Campus VF1, which provides on-site amenities such as a gym and cafeteria

Work Schedule: Full-time, Monday-Friday, with flexibility for internal events and project demands

ASSUMPTION: The Stabio office offers a collaborative and dynamic work environment, with easy access to outdoor activities and a mix of urban and rural living.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or virtual interview with the hiring manager and potential team members
• Final interview with the EMEA Marketing Director

Key Assessment Areas:

• Strategic thinking and creativity in retail marketing
• Cross-functional leadership and collaboration skills
• Understanding of retail dynamics, consumer behavior, and store design principles
• Communication and presentation skills
• Alignment with Timberland's brand values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Timberland's brand and retail marketing strategies in your application materials
• Prepare examples of your past retail marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Retail Marketing, Brand Storytelling, Consumer Experience, Cross-Functional Leadership, Visual Merchandising, CRM, Loyalty Programs, Store Design, Creative Production, Data Analysis, Communication, Presentation Skills, Strategic Development, Consumer Engagement, Market Needs

ASSUMPTION: Timberland's application process is designed to assess candidates' strategic thinking, creativity, and alignment with the company's brand values and culture. Candidates should be prepared to discuss their relevant experience and provide examples of their past retail marketing campaigns.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• CRM software (e.g., Salesforce, HubSpot)
• Design software (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: While Timberland does not specify required tools and technologies, candidates should be comfortable using common project management, CRM, and design software to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Purposeful design: Creating products and experiences that inspire and empower people to make a difference
• Doing the right thing: Acting with integrity and respect for people and the planet
• Continuous improvement: Pursuing progress in all that we do

Work Style:

• Collaborative and dynamic
• Fast-paced and results-driven
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• Do you align with Timberland's purposeful design and doing the right thing values?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a growth mindset and a commitment to continuous improvement?

ASSUMPTION: Timberland's company culture is centered around its purposeful design and doing the right thing values. Candidates should be able to demonstrate their alignment with these values and their commitment to continuous improvement and innovation.

⚠️ Potential Challenges

• Managing a team of retail marketing specialists with varying levels of experience and expertise
• Balancing global brand priorities with regional market objectives
• Adapting to a fast-paced, dynamic work environment
• Navigating a multinational organization with diverse teams and cultures

ASSUMPTION: These challenges are inherent to a senior retail marketing role in a multinational organization. Successful candidates will be able to manage teams, balance global and regional priorities, and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Retail Marketing Manager position, but with a focus on the EMEA region and a broader scope of responsibilities
• Compared to other senior retail marketing roles, this position offers the opportunity to influence regional marketing strategy and execution
• Career progression may include advancing to a regional marketing director role or taking on additional responsibilities within the EMEA marketing team

ASSUMPTION: This role offers a unique opportunity to influence regional marketing strategy and execution, with potential for career progression within the EMEA marketing team or across the broader organization.

📝 Sample Projects

• Developing and executing a seasonal brand communications calendar for EMEA retail channels
• Creating integrated consumer journeys that connect physical and digital touchpoints, such as personalized CRM campaigns and loyalty program activations
• Managing external agencies and internal creative teams to develop and execute high-quality retail assets, such as window displays, point-of-sale materials, and store designs

ASSUMPTION: These sample projects are representative of the key responsibilities and required skills for this role. Candidates should be prepared to discuss their relevant experience and provide examples of their past retail marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the EMEA marketing team?
• How does Timberland support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Timberland measure the success of its retail marketing initiatives?
• What are the opportunities for career progression within the EMEA marketing team or across the broader organization?

ASSUMPTION: These questions are designed to help candidates better understand the team dynamics, company culture, and career growth opportunities within Timberland. Candidates should tailor their questions to the specific role and company, demonstrating their interest and preparation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past retail marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.