📌 Core Information
🔹 Job Title: Analista Marketing
🔹 Company: Telefónica
🔹 Location: México D.F., MX
🔹 Job Type: On-site
🔹 Category: Telecommunications
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing market dynamics and commercial behavior to propose strategies for accelerating mobile services marketing to SMEs and corporations
- Tracking commercial indicators and supporting marketing plan implementation across various channels
- Collaborating with cross-functional teams to ensure successful execution of marketing strategies
- Contributing to the continuous improvement of marketing processes and strategies
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Analyze commercial activity and market behavior to propose strategies for accelerating mobile services marketing to SMEs and corporations
✅ Track commercial indicators and support marketing plan implementation across various channels
✅ Collaborate with cross-functional teams to ensure successful execution of marketing strategies
✅ Contribute to the continuous improvement of marketing processes and strategies
ASSUMPTION: The role may involve working with large datasets and using data visualization tools to communicate insights effectively.
🎯 Required Qualifications
Education: Degree in Engineering, Business Administration, Marketing, Finance, or a related field
Experience: 2+ years of experience in commercial strategy analysis, preferably in both physical and digital channels
Required Skills:
- Market analysis
- Commercial strategy development
- Data tracking and reporting
- Promotional planning and campaign management
- Client acquisition and retention
- Mobile services knowledge
- Performance indicator management
- Market research and business development
- Telecommunications industry knowledge
- Sales support and material management
Preferred Skills:
- Bilingual or multilingual skills
- Experience with CRM systems
- Knowledge of marketing automation tools
ASSUMPTION: Candidates with experience in the telecommunications industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between MXN 60,000 and MXN 100,000 per year, based on industry standards for similar roles in Mexico. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Telefónica services
- Professional development opportunities
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM). Flexible hours may be available based on team needs and management approval.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Telefónica operates in the competitive telecommunications industry, offering a wide range of services including mobile, fixed-line, and broadband internet.
Company Size: Telefónica is a large corporation with over 5,000 employees in Mexico alone, providing ample opportunities for career growth and development.
Founded: Telefónica was founded in 1924 and has since grown to become one of the largest telecommunications companies in the world, with operations in Europe, Latin America, and Asia.
Company Description:
- Telefónica is a global leader in the telecommunications industry, providing innovative solutions and cutting-edge technology to customers worldwide
- The company is committed to sustainability and social responsibility, aiming to create a positive impact on society and the environment
- Telefónica fosters a diverse and inclusive work environment, encouraging employees to reach their full potential
Company Specialties:
- Cybersecurity
- Cloud computing
- Big data
- Internet of Things (IoT)
- Artificial Intelligence (AI)
- Blockchain technology
Company Website: https://www.telefonica.com/en
ASSUMPTION: Telefónica's extensive experience and global presence provide a stable and secure work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals seeking to develop their skills in marketing and commercial strategy within the telecommunications industry.
Reporting Structure: The Analista Marketing role reports directly to the Marketing Manager and collaborates with various teams, including Sales, Product, and Operations.
Work Arrangement: This is an on-site position, requiring employees to work from Telefónica's offices in Mexico City. Remote work may be considered on a case-by-case basis.
Growth Opportunities:
- Advancement to senior marketing roles within Telefónica's marketing department
- Expansion into other areas of the business, such as product management or sales
- International assignments, as Telefónica operates in multiple countries worldwide
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Telefónica's diverse and dynamic organization.
🌍 Location & Work Environment
Office Type: Telefónica's offices in Mexico City are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): The primary office for this role is located in Mexico City, with additional offices in other major cities across Mexico.
Geographic Context:
- Mexico City is a vibrant, multicultural metropolis with a rich history and diverse cultural attractions
- The city offers a wide range of dining, entertainment, and recreational options, as well as excellent educational institutions
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible hours may be available based on team needs and management approval.
ASSUMPTION: Employees may have the opportunity to work from home occasionally, depending on team needs and management approval.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and team members
- Final interview with the Marketing Manager
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Marketing and commercial strategy knowledge
- Adaptability and cultural fit within the organization
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the telecommunications industry and Telefónica's business
- Prepare examples of your previous work that showcase your analytical and marketing skills
ATS Keywords: Market analysis, commercial strategy, data tracking, promotional planning, client acquisition, mobile services, performance indicators, market research, business development, telecommunications industry, sales support, material management
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity and ethical behavior
- Innovation and continuous improvement
- Collaboration and teamwork
- Respect and diversity
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Results-driven and performance-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a results-driven mindset?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Telefónica's values and work style.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
- Collaborating with cross-functional teams may present communication and coordination challenges
- The role may involve working with large datasets and complex analytics, requiring strong analytical skills
- Occasional travel may be required to attend industry events or meet with clients
ASSUMPTION: Successful candidates will be able to overcome these challenges and contribute effectively to the team's success.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on commercial strategy and market analysis
- Within the telecommunications industry, this role is similar to Marketing Analyst or Commercial Strategy Analyst positions
- Career progression may include advancement to senior marketing roles or expansion into other areas of the business
ASSUMPTION: Candidates should research similar roles within the telecommunications industry to better understand the market and competition.
📝 Sample Projects
- Conducting market research and analysis to identify trends and opportunities in the mobile services market
- Developing and implementing promotional campaigns to drive client acquisition and retention
- Analyzing commercial indicators to optimize marketing strategies and improve performance
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within the organization?
- What opportunities are there for professional growth and development within the marketing department?
- How does Telefónica support work-life balance for its employees?
- What is the company's approach to innovation and continuous improvement in the marketing function?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.telefonica.com/job/MÉXICO-D_F_-ANALISTA-MARKETING/1206766601/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work that showcase your analytical and marketing skills
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
