📌 Core Information
🔹 Job Title: Analista Marketing
🔹 Company: Telefónica
🔹 Location: Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Telecommunications
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing commercial dynamics and market behavior to propose strategies for accelerating mobile services marketing to SMEs and corporations.
- Tracking commercial indicators and supporting promotional and marketing plans across various channels.
- Collaborating with cross-functional teams to ensure the success of commercial strategies.
- Contributing to the continuous improvement of marketing strategies based on data analysis.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Analyze commercial activity and market behavior to propose strategies for accelerating mobile services marketing to SMEs and corporations.
✅ Track commercial indicators and support promotional and marketing plans across various channels.
✅ Collaborate with cross-functional teams to ensure the success of commercial strategies.
✅ Contribute to the continuous improvement of marketing strategies based on data analysis.
ASSUMPTION: This role may require occasional overtime to meet project deadlines or during peak business periods.
🎯 Required Qualifications
Education: A degree in Engineering, Business Administration, Marketing, or Finance is desirable.
Experience: At least 2 years of experience in commercial strategy analysis, preferably in both physical and digital channels.
Required Skills:
- Market analysis
- Commercial strategy development
- Data tracking and reporting
- Promotional planning
- Digital marketing
- Client acquisition strategies
- Mobile services knowledge
- Performance indicator management
- Material management
- Strong analytical skills
- Excellent communication skills
- Problem-solving abilities
Preferred Skills:
- Bilingual or multilingual proficiency
- Experience with CRM systems
- Knowledge of the telecommunications industry
ASSUMPTION: Candidates with relevant internship experience or projects may be considered for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is approximately MXN 60,000 - 80,000 per year, based on industry standards for similar roles in Mexico City. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Telefónica services
- Training and development opportunities
- Flexible work arrangements
Working Hours: Full-time employees are expected to work 40 hours per week, with flexible scheduling options available.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's negotiation skills and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Telefónica operates in the competitive telecommunications industry, offering a wide range of services including mobile, fixed-line, and broadband internet.
Company Size: Telefónica is a large corporation with over 5,000 employees in Mexico alone, providing ample opportunities for career growth and development.
Founded: Telefónica was founded in 1924 and has since grown into a global leader in telecommunications, with a presence in Europe, Latin America, and Asia.
Company Description:
- Telefónica is committed to driving digital transformation and innovation through its services in cybersecurity, cloud, IoT, big data, AI, and blockchain.
- The company fosters a collaborative and inclusive work environment, encouraging employees to grow both personally and professionally.
- Telefónica is dedicated to sustainability and responsible business practices, aiming to create a positive impact on society and the environment.
Company Specialties:
- Cybersecurity
- Cloud services
- IoT solutions
- Big data analytics
- Artificial intelligence
- Blockchain technology
Company Website: https://www.telefonica.com/en
ASSUMPTION: Telefónica's extensive global presence and diverse service offerings provide unique opportunities for employees to gain international experience and exposure to various technologies.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in commercial strategy analysis, seeking to advance their careers in the telecommunications industry.
Reporting Structure: The Analista Marketing role reports directly to the Marketing Manager and collaborates with various cross-functional teams, including sales, product, and operations.
Work Arrangement: This role is on-site, with the possibility of occasional remote work or flexible scheduling, depending on the employee's needs and the team's requirements.
Growth Opportunities:
- Progression to senior marketing roles, such as Marketing Manager or Marketing Director.
- Expansion into related fields, such as product management or business development.
- International assignments, given Telefónica's global presence.
ASSUMPTION: Successful candidates will have the opportunity to work on high-impact projects and contribute to the company's growth and success.
🌍 Location & Work Environment
Office Type: Telefónica's Mexico City office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Av. Paseo de la Reforma No. 1200, Col. Cruz Manca, Alcaldía Cuajimalpa de Morelos, Ciudad de México, 05349
Geographic Context:
- Mexico City is a vibrant, multicultural metropolis with a rich history and numerous attractions.
- The office is located in the upscale neighborhood of Cuajimalpa, offering easy access to public transportation and various amenities.
- The city's dynamic business environment provides ample opportunities for networking and professional growth.
Work Schedule: Full-time employees are expected to work 40 hours per week, with flexible scheduling options available. The work environment is fast-paced and collaborative, with a strong focus on teamwork and results.
ASSUMPTION: Candidates should be comfortable working in a dynamic, multicultural environment and be able to adapt to the fast-paced nature of the telecommunications industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
- Background check and offer extension
Key Assessment Areas:
- Analytical skills
- Communication and interpersonal skills
- Problem-solving abilities
- Cultural fit and adaptability
- Industry knowledge and passion for marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and adaptability.
- Research Telefónica's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
ATS Keywords: Market analysis, commercial strategy, data tracking, promotional planning, digital marketing, client acquisition, mobile services, performance indicators, material management, teamwork, collaboration, problem-solving
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools is not required but may be an advantage during the application process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and ethical behavior
- Diversity, inclusion, and respect
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and open to change
- Committed to continuous learning and development
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your daily work?
- Can you provide an example of a time when you drove innovation or continuous improvement in a project or process?
- How do you handle working in a fast-paced, dynamic environment, and how do you adapt to change?
ASSUMPTION: Successful candidates will be able to demonstrate a strong fit with Telefónica's company values and work style.
⚠️ Potential Challenges
- The telecommunications industry is highly competitive, with constant changes in market dynamics and customer needs.
- The role may require occasional overtime to meet project deadlines or during peak business periods.
- Candidates may face challenges adapting to Telefónica's fast-paced, dynamic work environment if they are not comfortable with change or working in a multicultural setting.
- The role may require frequent collaboration with cross-functional teams, which can sometimes lead to conflicting priorities or communication challenges.
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and contribute to the company's success.
📈 Similar Roles Comparison
- Compared to similar roles in other telecommunications companies, this role offers a unique opportunity to work for a global leader in the industry with a strong focus on innovation and digital transformation.
- In terms of industry-specific context, the telecommunications industry in Mexico is highly competitive, with several major players offering a wide range of services.
- Career path comparison: This role is an excellent entry point for candidates seeking to advance their careers in marketing within the telecommunications industry, with potential growth opportunities in senior marketing roles or related fields.
ASSUMPTION: Candidates should research other companies in the telecommunications industry to better understand the unique opportunities and challenges offered by this role at Telefónica.
📝 Sample Projects
- Developing a comprehensive market analysis report to inform commercial strategy for a new mobile service offering.
- Collaborating with the sales team to create targeted promotional campaigns for SME clients, resulting in a 15% increase in client acquisition.
- Implementing a new data tracking system to improve the accuracy and efficiency of commercial indicator reporting, leading to a 20% reduction in reporting errors.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's current priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the marketing team in the next 6-12 months, and how this role will contribute to addressing them?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure the success of commercial strategies?
- What opportunities exist for professional development and growth within the marketing department and the company as a whole?
- How does Telefónica support work-life balance for its employees, particularly in this role?
- Can you provide an example of a time when the company successfully adapted to a significant market change or disruption, and how did the marketing team contribute to that process?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Telefónica careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided above.
- Prepare for the interview process by researching Telefónica's company culture, values, and recent news, and by practicing your responses to common interview questions.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
