📌 Core Information
🔹 Job Title: Analyst, Customer Marketing
🔹 Company: Gemini
🔹 Location: New York, New York
🔹 Job Type: Hybrid (In-person twice a week)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site (New York, NY) twice a week
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing strategies to increase customer engagement, satisfaction, and revenue.
- Executing customer marketing campaigns across various channels.
- Collaborating with cross-functional teams to support new product and feature launches.
- Analyzing customer behavior trends and contributing to data-driven marketing campaigns.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a solid understanding of marketing principles to succeed.
📋 Key Responsibilities
✅ Develop and execute lifecycle marketing strategies to increase customer engagement, satisfaction, and revenue.
✅ Execute customer marketing campaigns, including email, push, in-app, and card carousels.
✅ Collaborate with Product, Communications, Design, and the broader marketing team to support launch of new products and features.
✅ Analyze customer behavior trends and contribute to marketing campaigns that increase engagement and satisfaction.
ASSUMPTION: This role requires a strong attention to detail, excellent organizational skills, and the ability to manage multiple tasks in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-2 years of experience in marketing, lifecycle marketing, or CRM; preferably in fintech, crypto, or tech sectors.
Required Skills:
- Strong attention to detail and high-quality execution.
- Excellent organizational skills and ability to manage multiple tasks in a fast-paced environment.
- Clear communicator and collaborative team player.
- Exposure to go-to-market workflows or product launches.
- A basic understanding of crypto and Web3 including current trends, price movements, etc.
- Passion for learning, improving processes, and growing within a digital marketing or web-focused career path.
- A desire to win.
Preferred Skills:
- Familiarity with marketing automation tools and CRM systems.
- Experience with data analysis and visualization tools (e.g., Tableau, Google Analytics).
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and data analysis software would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $67,500 - $90,000 per year (New York, California, and Washington)
Benefits:
- Competitive starting salary
- A discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Paid Parental Leave
- Flexible time off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is for the states of New York, California, and Washington. Salary may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Cryptocurrency Exchange)
Company Size: 501-1,000 employees (Mid-size)
Founded: 2015
Company Description:
- Gemini is a global crypto and Web3 platform founded by Tyler and Cameron Winklevoss in 2014.
- Offers a wide range of crypto products and services for individuals and institutions in over 70 countries.
- Mission: To unlock the next era of financial, creative, and personal freedom.
Company Specialties:
- Cryptocurrency exchange and custodian
- Crypto trading, staking, and storage
- Institutional services
Company Website: gemini.com
ASSUMPTION: Gemini is a well-established cryptocurrency platform with a strong focus on regulatory compliance and customer trust.
📊 Role Analysis
Career Level: Entry-level to Mid-level (1-2 years of experience)
Reporting Structure: This role reports directly to the Customer Marketing Manager.
Work Arrangement: Hybrid (In-person twice a week in New York City)
Growth Opportunities:
- Potential career progression within the marketing department or broader organization.
- Opportunities to work on high-impact projects and contribute to the company's growth.
- Chance to learn and gain experience in the fast-growing cryptocurrency industry.
ASSUMPTION: Given Gemini's size and growth, there may be opportunities for career advancement and skill development in this role.
🌍 Location & Work Environment
Office Type: Hybrid (In-person twice a week)
Office Location(s): 600 3rd Ave, New York, NY 10016, US
Geographic Context:
- New York City is a major financial hub with a vibrant tech and startup scene.
- The office is located in Midtown Manhattan, offering easy access to public transportation and various amenities.
- The city offers a diverse range of cultural, entertainment, and dining options.
Work Schedule: Full-time (40 hours per week) with flexible time off policy
ASSUMPTION: While this role requires in-person attendance twice a week, Gemini offers a flexible work environment with a focus on results and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with the team
Key Assessment Areas:
- Marketing and analytical skills
- Attention to detail and organizational skills
- Communication and collaboration abilities
- Cultural fit and enthusiasm for the role
Application Tips:
- Highlight relevant marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Gemini's mission and the role's responsibilities.
- Prepare examples of your past marketing campaigns or projects to discuss during the interview.
ATS Keywords: Marketing, Lifecycle Marketing, CRM, Customer Engagement, Campaign Execution, Product Launches, Data Analysis, Crypto, Web3
ASSUMPTION: Gemini uses an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume can help your application pass through the initial screening process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools, CRM systems, and data analysis software would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Compliant and trustworthy
- Innovative and forward-thinking
- Collaborative and inclusive
Work Style:
- Data-driven and analytical
- Results-oriented and proactive
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong attention to detail and excellent organizational skills?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a passion for learning and growing within a digital marketing career path?
ASSUMPTION: Gemini values employees who are detail-oriented, organized, and passionate about learning and growth in the digital marketing field.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines.
- Managing multiple tasks and projects simultaneously.
- Adapting to changes in marketing strategies and priorities.
- Staying up-to-date with the rapidly evolving cryptocurrency industry.
ASSUMPTION: While this role offers many opportunities for growth and learning, it also presents challenges that require strong organizational skills, adaptability, and a proactive approach to work.
📈 Similar Roles Comparison
- This role focuses more on customer engagement and lifecycle marketing compared to other marketing roles.
- Gemini's size and growth present unique opportunities for career advancement and skill development.
- Cryptocurrency industry experience may not be required but is considered a plus.
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on customer engagement and lifecycle marketing sets it apart. Additionally, Gemini's size and growth present unique opportunities for career advancement and skill development.
📝 Sample Projects
- Developing and executing a customer retention campaign to reduce churn and increase engagement.
- Analyzing customer behavior trends to inform marketing strategies and improve campaign performance.
- Collaborating with cross-functional teams to launch a new product or feature and supporting its marketing efforts.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on customer engagement, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing department?
- What are the most significant challenges facing the customer marketing team currently, and how can this role help address them?
- How does Gemini support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Gemini foster a collaborative and inclusive work environment?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns or projects to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
