Analyst, Customer Marketing

📌 Core Information

🔹 Job Title: Analyst, Customer Marketing

🔹 Company: Diageo

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-time

🔹 Category: Commercial

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing a data-driven culture in the sales department
• Supporting the Sales Manager in transforming the sales team
• Monitoring brand and channel performance to meet sales targets
• Assisting in commercial planning and performance analytics
• Collaborating with cross-functional teams to drive business growth

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with sales teams. Familiarity with revenue management and commercial planning processes is essential.

📋 Key Responsibilities

✅ Developing and implementing data-driven strategies to improve sales performance

✅ Monitoring and analyzing sales data to identify trends and opportunities

✅ Collaborating with sales teams to provide insights and recommendations

✅ Assisting in commercial planning and performance analytics

✅ Supporting the Sales Manager in transforming the sales team

✅ Conducting ad-hoc analysis and reporting as needed

ASSUMPTION: This role involves a mix of independent work and collaboration with various teams. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Statistics, or a related field

Experience: 2-5 years of experience in data analysis, sales support, or a related role

Required Skills:

• Proficient in data analysis tools (e.g., Excel, SQL, Power BI)
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Familiarity with revenue management and commercial planning processes
• Ability to work effectively with sales teams
• Fluency in English and Japanese

Preferred Skills:

• Experience with CRM systems (e.g., Salesforce, HubSpot)
• Knowledge of the alcoholic beverage industry
• Familiarity with marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Candidates should have a strong analytical mindset, excellent communication skills, and the ability to work effectively with sales teams. Familiarity with revenue management and commercial planning processes is essential.

💰 Compensation & Benefits

Salary Range: ¥4,000,000 - ¥6,000,000 per year (industry standard for this role and experience level in Tokyo)

Benefits:

• Competitive salary and monetary benefits, including bonus and product allowance
• Industry-leading parental leave policy
• Subscriptions to mental health and external benefit platforms
• Flexible working arrangements
• Opportunities for professional development and career growth

ASSUMPTION: The salary range is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 10,001+ employees

Founded: 1826 (as Guinness; Diageo was founded in 1997)

Company Description:

• Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
• The company's portfolio includes spirits, beer, and wine brands, with a focus on premium and luxury products
• Diageo is committed to sustainability and responsible drinking, with a goal to reduce its environmental impact and promote positive social change

Company Specialties:

• Premium Drinks
• Marketing
• Innovation
• Supply Chain
• HR
• Sales
• Brand management
• Premium Wines and Spirits Supplier
• Luxury
• Super premium
• Beer
• Consumer goods
• E-commerce

Company Website: http://diageo.com

ASSUMPTION: Diageo's large size and global presence offer opportunities for career growth and exposure to diverse markets and cultures. The company's focus on premium and luxury products requires a high level of attention to detail and a commitment to quality.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Sales Manager and works closely with the Sales team. The ideal candidate will have experience working in a sales environment and be comfortable collaborating with cross-functional teams.

Work Arrangement: This role is based in Tokyo, Japan, with the possibility of occasional travel. Diageo offers flexible working arrangements, including part-time and compressed hours.

Growth Opportunities:

• Progression to a senior analyst or manager role within the customer marketing function
• Transition to a sales management or business development role within the company
• Expansion into international markets, given Diageo's global presence

ASSUMPTION: This role offers opportunities for career growth and development within the customer marketing function and the broader organization. The ideal candidate will be proactive in seeking out new challenges and learning opportunities.

🌍 Location & Work Environment

Office Type: Diageo's Tokyo office is a modern, collaborative workspace with a casual dress code and a focus on work-life balance.

Office Location(s): Lakeside Drive, Park Royal, London, NW10 7HQ, GB

Geographic Context:

• Tokyo is the capital and largest city of Japan, with a population of over 13 million people
• The city is known for its bustling neighborhoods, historic temples, and modern architecture
• Tokyo is a major global hub for business, finance, and technology

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break. Diageo offers flexible working arrangements, including part-time and compressed hours.

ASSUMPTION: Tokyo offers a dynamic work environment with a mix of traditional and modern cultural influences. The city's vibrant business scene provides ample opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Analytical skills and problem-solving ability
• Communication and presentation skills
• Familiarity with revenue management and commercial planning processes
• Cultural fit and alignment with Diageo's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively with sales teams
• Research Diageo's company culture and values to demonstrate your fit with the organization

ATS Keywords: Data analysis, sales support, revenue management, commercial planning, customer marketing, brand performance, channel growth, market analysis, CRM, salesforce, hubspot, marketing automation, marketo, pardot

ASSUMPTION: Diageo's recruitment process is designed to assess candidates' analytical skills, problem-solving ability, and cultural fit. The ideal candidate will be proactive in preparing for interviews and demonstrating their qualifications.

🛠 Tools & Technologies

• Data analysis tools: Excel, SQL, Power BI
• CRM systems: Salesforce, HubSpot
• Marketing automation tools: Marketo, Pardot
• Project management tools: Asana, Trello
• Communication and collaboration tools: Microsoft Teams, Slack
• Office suite: Microsoft Office

ASSUMPTION: The ideal candidate will have experience with data analysis tools, CRM systems, and marketing automation tools. Familiarity with project management and communication tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Celebrate life, every day, everywhere
• Winning through our teams
• Our customers are at the heart of our business
• Every voice matters
• Quality is our signature

Work Style:

• Collaborative and inclusive
• Data-driven and innovative
• Agile and adaptable
• Focused on delivering results

Self-Assessment Questions:

• How do you align with Diageo's value of "Celebrate life, every day, everywhere"?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
• How do you approach working with diverse teams to deliver results?

ASSUMPTION: Diageo values candidates who are passionate about their work, collaborative, and committed to delivering results. The ideal candidate will be able to thrive in a dynamic, fast-paced environment and be comfortable working with diverse teams.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with shifting priorities
• Managing multiple projects and stakeholders simultaneously
• Dealing with complex data sets and analytical challenges
• Navigating a large, matrixed organization with multiple reporting lines
• Adapting to a corporate culture that may differ from smaller, more agile companies

ASSUMPTION: These challenges are common in large, global organizations and can be mitigated with strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other analyst roles, this position offers more exposure to sales teams and commercial planning processes
• This role may require more frequent travel and a higher degree of flexibility than similar positions in other industries
• Career progression in this role may be faster than in more traditional analytical roles, given Diageo's focus on growth and development

ASSUMPTION: This role offers unique opportunities for career growth and exposure to diverse aspects of the business. The ideal candidate will be proactive in seeking out new challenges and learning opportunities.

📝 Sample Projects

• Developing a predictive model to forecast sales performance based on historical data and market trends
• Conducting a market analysis to identify new growth opportunities for a specific brand or product line
• Optimizing the sales force structure to improve coverage and efficiency in key markets
• Implementing a new CRM system to streamline sales processes and improve data accuracy

ASSUMPTION: These projects are examples of the types of initiatives an analyst in this role might work on. The specific projects will vary depending on the brand, market, and business priorities at the time.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the sales department?
• How does this role fit into the broader organization and contribute to Diageo's overall strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Diageo support the professional development and career growth of its employees?
• What are the biggest challenges facing the sales department and how can this role help address them?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company's priorities. The ideal candidate will be proactive in asking insightful questions to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively with sales teams
• Research Diageo's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.