📌 Core Information
🔹 Job Title: Analyst - Demand Generation
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time, Hybrid (3 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Analyzing demand generation performance data to drive strategic decisions
- Developing and maintaining dashboards for performance tracking
- Collaborating with cross-functional teams to understand data requirements
- Building predictive models to assess program effectiveness
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and excellent communication skills to translate complex data into actionable insights.
📋 Key Responsibilities
✅ Analyze demand generation performance data and provide actionable insights
✅ Build and run correlation models, propensity-to-buy models, and ROI models to assess program effectiveness
✅ Identify high-performing programs and surface trends to inform strategy
✅ Interpret complex datasets to weave a clear, compelling narrative that highlights key findings and supports strategic decision-making
✅ Partner with Marketing Operations to develop and maintain relevant dashboards for demand generation performance tracking
✅ Support weekly, monthly, and quarterly performance reviews with detailed data insights and reporting
✅ Work closely with Demand Generation leadership and functional teams to understand data requirements and ensure alignment with business objectives
✅ Take ownership of data-driven projects, ensuring successful planning, budgeting, execution, and completion
ASSUMPTION: The role requires a high level of independence and initiative, with the ability to work both collaboratively and autonomously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Data Analytics, Statistics, or a related field; advanced degree preferred
Experience: 7-10 years of experience in marketing analytics, demand generation, or a related role
Required Skills:
- Strong proficiency in data analysis tools (e.g., SQL, Excel, Tableau, Power BI)
- Experience building and running predictive models (e.g., correlation models, propensity-to-buy models)
- Proven ability to synthesize complex datasets into clear insights and narratives
- Exceptional communication and storytelling skills, with the ability to present to both technical and non-technical audiences
- Strong project management skills, with a track record of delivering high-impact initiatives on time and within budget
- Collaborative mindset with experience working across cross-functional teams
Preferred Skills:
- Experience in B2B SaaS or technology industry
ASSUMPTION: Candidates should have a strong foundation in data analysis and be comfortable working with large datasets. Familiarity with marketing-specific data analysis is a plus.
💰 Compensation & Benefits
Salary Range: $149,600 - $215,050 USD Base Salary + Variable Compensation (where applicable)
Benefits:
- Multiple options for dental, medical, vision, disability, and life insurances
- Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time, 40 hours/week with a hybrid work arrangement (3 days/week in-office)
ASSUMPTION: The salary range provided is subject to change and may be modified in the future. The actual base pay is dependent upon various job-related factors, such as professional background, training, work experience, business needs, and market demand.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Support Software, Helpdesk, Web 2.0, SaaS, and CRM
Company Size: 5,001-10,000 employees, providing a large, established environment with ample opportunities for growth and collaboration
Founded: 2010, with over 15 years of experience in providing exceptional customer and employee experiences
Company Description:
- Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences
- Their enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results
- Over 72,000 companies, including prominent brands like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks
ASSUMPTION: Freshworks' extensive experience and large client base indicate a stable and well-established company with a strong market presence.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity to grow and take on more responsibilities as the company continues to expand
Reporting Structure: This role reports directly to the Demand Generation team and collaborates with Marketing Operations and other functional teams
Work Arrangement: Hybrid, with 3 days/week in-office (Tuesdays-Thursdays) and the remaining days working remotely
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Demand Generation team or explore other opportunities within the Marketing department
- possibility to work on high-impact projects that drive business growth and impact the company's overall success
- Chance to learn and develop new skills through collaboration with cross-functional teams and exposure to various aspects of the business
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
🌍 Location & Work Environment
Office Type: Freshworks' San Mateo office is a modern, collaborative workspace designed to foster innovation and productivity
Office Location(s): 2950 S Delaware St, Suite 201, San Mateo, California 94403, US
Geographic Context:
- The San Francisco Bay Area offers a vibrant tech industry, with numerous networking opportunities and professional growth prospects
- The region is known for its diverse culture, mild Mediterranean climate, and numerous outdoor activities
- San Mateo is a suburban city located approximately 20 miles south of San Francisco, providing easy access to the city and other nearby attractions
Work Schedule: Full-time, with a hybrid work arrangement (3 days/week in-office, Tuesdays-Thursdays)
ASSUMPTION: The San Mateo office location provides easy access to public transportation, numerous dining and entertainment options, and a diverse talent pool.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- On-site or virtual interview with the team
- Final interview with the director or VP of Demand Generation
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Freshworks' values
Application Tips:
- Highlight relevant data analysis and marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for the technical assessment or case study presentation by brushing up on your data analysis skills and familiarizing yourself with Freshworks' products and services
- Research Freshworks' company culture and values to ensure a good fit and prepare thoughtful questions for the interview
ATS Keywords: Data Analysis, Marketing Analytics, Demand Generation, Predictive Modeling, SQL, Excel, Tableau, Project Management, Collaboration, Storytelling, B2B SaaS, Customer Support Software, Helpdesk, Web 2.0, SaaS, CRM
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- SQL
- Excel
- Tableau
- Power BI
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily to analyze data, create reports, and develop dashboards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- People-first
- Innovative
- Collaborative
- Accountable
Work Style:
- Data-driven
- Collaborative
- Agile
- Results-oriented
Self-Assessment Questions:
- Do you have a strong passion for data analysis and a proven track record of using data to drive business decisions?
- Are you comfortable working in a collaborative, agile environment and able to adapt to changing priorities and deadlines?
- Do you possess excellent communication skills and the ability to translate complex data into clear, actionable insights for both technical and non-technical stakeholders?
ASSUMPTION: Freshworks values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple data sources and ensuring data integrity and accuracy
- Balancing the need for detailed analysis with the need for timely insights and decision-making
- Communicating complex findings to non-technical stakeholders and ensuring understanding and buy-in
- Keeping up with the latest data analysis tools and techniques, as the field is constantly evolving
ASSUMPTION: These challenges can be overcome with strong technical skills, excellent communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst or Demand Generation Analyst role, but with a stronger focus on predictive modeling and data storytelling
- Unlike some marketing roles, this position requires a high degree of technical proficiency and a strong analytical mindset
- Career progression in this role could lead to a Senior Analyst or Manager position within the Demand Generation team or a broader marketing leadership role
ASSUMPTION: While this role shares similarities with other marketing analyst positions, its unique focus on predictive modeling and data storytelling sets it apart and provides opportunities for growth and advancement.
📝 Sample Projects
- Developing a predictive model to identify high-value customer segments for targeted marketing campaigns
- Creating a dashboard to track demand generation performance and identify trends and opportunities for optimization
- Conducting a comprehensive analysis of marketing channel performance and ROI to inform strategic decision-making
ASSUMPTION: These sample projects illustrate the breadth and depth of the role's responsibilities and the opportunity to make a significant impact on the company's marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Demand Generation team and Marketing department?
- How does this role collaborate with other functional teams, such as Marketing Operations and Product Marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Freshworks support the growth and development of its employees, particularly in the area of data analysis and marketing?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and provide valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant data analysis and marketing experience, as well as any projects or accomplishments that demonstrate your skills in predictive modeling and data storytelling
- Write a compelling cover letter that explains why you are interested in this role and how your skills and experience make you a strong fit
- Prepare for the technical assessment or case study presentation by brushing up on your data analysis skills and familiarizing yourself with Freshworks' products and services
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
