📌 Core Information
🔹 Job Title: Analyst - Demand Generation
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time, Hybrid (3 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Analyzing demand generation performance data to drive strategic decisions
- Building and running predictive models to assess program effectiveness
- Collaborating with cross-functional teams to ensure data alignment with business objectives
- Developing and maintaining relevant dashboards for performance tracking
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Analyze demand generation performance data and provide actionable insights and recommendations
✅ Build and run correlation models, propensity-to-buy models, and ROI models to assess program effectiveness
✅ Identify high-performing programs and surface trends to inform strategy
✅ Interpret complex datasets to weave a clear, compelling narrative that highlights key findings and supports strategic decision-making
✅ Partner with Marketing Operations to develop and maintain relevant dashboards for demand generation performance tracking
✅ Support weekly, monthly, and quarterly performance reviews with detailed data insights and reporting
✅ Work closely with Demand Generation leadership and functional teams to understand data requirements and ensure alignment with business objectives
✅ Analyze and identify linkages and interactions between component parts of the overall demand generation system
✅ Take ownership of data-driven projects, ensuring successful planning, budgeting, execution, and completion
✅ Partner with team leadership to ensure collective accountability for quality, timelines, and deliverables
ASSUMPTION: This role involves a significant amount of data analysis and requires strong problem-solving skills to derive meaningful insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Data Analytics, Statistics, or a related field; advanced degree preferred
Experience: 7-10 years of experience in marketing analytics, demand generation, or a related role
Required Skills:
- Strong proficiency in data analysis tools (e.g., SQL, Excel, Tableau, Power BI)
- Experience building and running predictive models (e.g., correlation models, propensity-to-buy models)
- Proven ability to synthesize complex datasets into clear insights and narratives
- Exceptional communication and storytelling skills, with the ability to present to both technical and non-technical audiences
- Strong project management skills, with a track record of delivering high-impact initiatives on time and within budget
- Collaborative mindset with experience working across cross-functional teams
Preferred Skills:
- Experience in B2B SaaS or technology industry
ASSUMPTION: Candidates with a strong analytical background and experience in demand generation or related fields are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: $149,600 - $215,050 USD Base Salary + Variable Compensation (where applicable)
Benefits:
- Multiple options for dental, medical, vision, disability, and life insurances
- Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in-office)
ASSUMPTION: The salary range provided is based on the company's stated range for this position. Benefits are comprehensive and include health insurance, retirement plans, and work-life balance initiatives.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Support Software, Helpdesk, and CRM
Company Size: 5,001-10,000 employees (as of 2023)
Founded: 2010
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
- Offers multiple products, including Freshdesk, Freshservice, Freshsales, and Freshmarketer
- Serves over 72,000 companies worldwide, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks.com
ASSUMPTION: Freshworks is a well-established company in the customer support software industry, with a strong focus on providing exceptional customer and employee experiences.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Demand Generation team and collaborates with various cross-functional teams
Work Arrangement: Hybrid (3 days/week in-office)
Growth Opportunities:
- Potential career progression into senior roles within the Demand Generation team or related functions
- Opportunities to work on high-impact projects and drive strategic decision-making
- Exposure to a wide range of teams and stakeholders, fostering a well-rounded skill set
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in demand generation or related fields.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): San Mateo, California
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban environments
- The area is known for its diverse culture, vibrant tech industry, and high quality of life
- San Mateo is well-connected by public transportation, with easy access to major highways and the Caltrain system
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in-office)
ASSUMPTION: The San Mateo office offers a modern, collaborative work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- On-site or virtual interview with the team
- Final interview with the director or VP of Demand Generation
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Collaboration and teamwork skills
Application Tips:
- Highlight relevant experience in demand generation, marketing analytics, or related fields
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for data-driven interview questions and be ready to discuss your approach to analyzing and interpreting complex datasets
ATS Keywords: Demand Generation, Marketing Analytics, Data Analysis, Predictive Modeling, SQL, Excel, Tableau, Power BI, B2B SaaS
ASSUMPTION: The interview process for this role is likely to be competitive and data-driven, with a strong focus on assessing candidates' analytical and communication skills.
🛠️ Tools & Technologies
- SQL
- Excel
- Tableau
- Power BI
- Google Analytics
- Marketo
- Salesforce
ASSUMPTION: Proficiency in data analysis tools such as SQL, Excel, Tableau, and Power BI is essential for this role. Familiarity with marketing automation platforms like Marketo and CRMs like Salesforce is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy uncovering insights from complex datasets?
- Are you comfortable working collaboratively with cross-functional teams to drive strategic decision-making?
- Do you possess strong communication skills and the ability to present findings to both technical and non-technical stakeholders?
ASSUMPTION: Freshworks values candidates who are data-driven, collaborative, and results-focused, with a strong commitment to customer-centricity and innovation.
⚠️ Potential Challenges
- Working with large, complex datasets may require significant time and effort to extract meaningful insights
- Collaborating with multiple teams and stakeholders may present communication and coordination challenges
- The hybrid work arrangement may require careful time management and organization
- Meeting tight deadlines for reporting and project deliverables may be challenging at times
ASSUMPTION: While this role offers numerous opportunities for growth and impact, it also presents challenges that require strong problem-solving skills, effective communication, and careful time management.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a stronger emphasis on data analysis and predictive modeling
- In the broader marketing industry, this role is more specialized and data-focused than general marketing positions
- Career progression in demand generation may lead to roles such as Senior Demand Generation Analyst, Demand Generation Manager, or Director of Demand Generation
ASSUMPTION: This role is well-suited for candidates with a strong analytical background and experience in demand generation or related fields, looking to advance their careers in data-driven marketing.
📝 Sample Projects
- Analyzing historical demand generation performance data to identify trends and optimize future campaigns
- Developing and implementing predictive models to assess program effectiveness and inform strategic decision-making
- Creating and maintaining dashboards to track key performance indicators (KPIs) and facilitate data-driven discussions
ASSUMPTION: These sample projects reflect the core responsibilities of the Analyst - Demand Generation role and provide insight into the types of initiatives candidates can expect to work on.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Demand Generation team?
- How does this role contribute to the overall success of the company's demand generation efforts?
- What are the most significant challenges facing the Demand Generation team currently, and how can this role help address them?
- What opportunities exist for professional growth and development within this role and the broader Demand Generation team?
- How does Freshworks support work-life balance for employees working in hybrid or remote arrangements?
ASSUMPTION: Asking thoughtful, data-driven questions during the interview process demonstrates your interest in the role and commitment to driving strategic decision-making.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in demand generation, marketing analytics, or related fields
- Prepare for data-driven interview questions by brushing up on your SQL, Excel, Tableau, and Power BI skills
- Research Freshworks' products, company culture, and industry trends to demonstrate your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
