📌 Core Information
🔹 Job Title: Analyst, Demand Generation Performance
🔹 Company: Freshworks
🔹 Location: Denver, Colorado, United States (Hybrid: 3 days/week in-office)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days/week in-office)
🚀 Job Overview
Key aspects of this role include:
- Analyzing demand generation performance data to drive strategic decisions
- Building and running predictive models to assess program effectiveness
- Developing and maintaining dashboards for performance tracking
- Collaborating cross-functionally to ensure data alignment with business objectives
- Managing data-driven projects from planning to execution
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and excellent communication skills to translate complex data into actionable insights.
📋 Key Responsibilities
✅ Analyze demand generation performance data and provide actionable insights
✅ Build and run correlation models, propensity-to-buy models, and ROI models to assess program effectiveness
✅ Identify high-performing programs and surface trends to inform strategy
✅ Interpret complex datasets to weave a clear, compelling narrative that highlights key findings and supports strategic decision-making
✅ Partner with Marketing Operations to develop and maintain relevant dashboards for demand generation performance tracking
✅ Support weekly, monthly, and quarterly performance reviews with detailed data insights and reporting
✅ Work closely with Demand Generation leadership and functional teams to understand data requirements and ensure alignment with business objectives
✅ Analyze and identify linkages and interactions between component parts of the overall demand generation system
✅ Take ownership of data-driven projects, ensuring successful planning, budgeting, execution, and completion
✅ Partner with team leadership to ensure collective accountability for quality, timelines, and deliverables
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, requiring strong analytical skills and a keen eye for detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Data Analytics, Statistics, or a related field; advanced degree preferred
Experience: 7-10 years of experience in marketing analytics, demand generation, or a related role
Required Skills:
- Strong proficiency in data analysis tools (e.g., SQL, Excel, Tableau, Power BI)
- Experience building and running predictive models (e.g., correlation models, propensity-to-buy models)
- Proven ability to synthesize complex datasets into clear insights and narratives
- Exceptional communication and storytelling skills, with the ability to present to both technical and non-technical audiences
- Strong project management skills, with a track record of delivering high-impact initiatives on time and within budget
- Collaborative mindset with experience working across cross-functional teams
Preferred Skills:
- Experience in B2B SaaS or technology industry
ASSUMPTION: Candidates with a strong background in data analysis, marketing, and project management will be well-suited for this role. Familiarity with the B2B SaaS industry is a plus.
💰 Compensation & Benefits
Salary Range: $136,200 - $195,730 USD Base Salary + Variable Compensation (where applicable). The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs, and market demand.
Benefits:
- Multiple options for dental, medical, vision, disability, and life insurances
- Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in-office)
ASSUMPTION: The salary range provided is subject to change and may be modified in the future. The actual salary could fall outside of this expected range based on various job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Freshworks operates in the Software Development industry, focusing on providing people-first AI service software to deliver exceptional customer and employee experiences.
Company Size: Freshworks has 5,001-10,000 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: Freshworks was founded in 2010, and it has since grown to serve over 72,000 companies worldwide, including prominent brands like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music.
Company Description:
- Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences
- Their enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results
- Freshworks' people-first approach to AI eliminates friction, making employees more effective and organizations more productive
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks.com
ASSUMPTION: Freshworks' focus on customer and employee experiences creates an environment that prioritizes user-centric design and exceptional service.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing analytics and demand generation.
Reporting Structure: The Analyst, Demand Generation Performance will report directly to the Demand Generation Marketing team and collaborate with various cross-functional teams, including Marketing Operations and Analytics.
Work Arrangement: This is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).
Growth Opportunities:
- As Freshworks continues to grow, there may be opportunities for the incumbent to take on more responsibilities or move into leadership roles
- Working closely with cross-functional teams can provide exposure to various aspects of the business, fostering personal and professional development
- Freshworks' commitment to employee growth is evident in their benefits package, which includes flexible PTO and adoption/parental leave benefits
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and networking.
🌍 Location & Work Environment
Office Type: Freshworks' Denver office is located in the Denver Metro Area, offering a modern and collaborative work environment.
Office Location(s): 2950 S Delaware St, Suite 201, San Mateo, California, USA (Headquarters) and 26 Hatton Garden, London, England (EMEA Headquarters)
Geographic Context:
- The Denver Metro Area offers a vibrant urban environment with numerous cultural attractions, outdoor recreation opportunities, and a thriving tech industry
- Freshworks' global presence provides opportunities for international collaboration and exposure to diverse markets
- The company's headquarters in San Mateo, California, is located in the heart of the Silicon Valley tech hub
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in-office)
ASSUMPTION: The Denver Metro Area offers a desirable work-life balance, with easy access to both urban amenities and outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final round interviews with cross-functional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Freshworks' values
Application Tips:
- Highlight relevant experience in marketing analytics, demand generation, or a related field
- Demonstrate proficiency in data analysis tools and predictive modeling
- Showcase strong communication skills and the ability to translate complex data into actionable insights
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Demand Generation, Marketing Analytics, Data Analysis, Predictive Modeling, SQL, Excel, Tableau, Power BI, Project Management, Cross-functional Collaboration
ASSUMPTION: Freshworks' application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- SQL
- Excel
- Tableau
- Power BI
- Project management tools (e.g., Asana, Jira, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in marketing analytics and demand generation.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Freshworks prioritizes understanding and addressing customer needs
- Innovative: The company encourages creativity and continuous improvement
- Collaborative: Freshworks fosters a culture of teamwork and cross-functional collaboration
- Accountable: Employees are held responsible for delivering results and driving business impact
- Transparent: Freshworks promotes open communication and information sharing
Work Style:
- Data-driven: Decisions are made based on data analysis and insights
- Agile: The company embraces change and adapts quickly to market demands
- Results-oriented: Freshworks focuses on delivering measurable outcomes
Self-Assessment Questions:
- Do you have a strong ability to analyze complex datasets and extract actionable insights?
- Can you effectively communicate and present data-driven findings to both technical and non-technical stakeholders?
- Are you comfortable working in a hybrid environment, balancing remote work with in-office collaboration?
ASSUMPTION: Candidates who align with Freshworks' values and work style will be better equipped to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing remote work with in-office collaboration and communication
- Keeping up with the fast-paced and ever-evolving marketing landscape
- Adapting to changes in data analysis tools and methodologies
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a stronger emphasis on data analysis and predictive modeling
- Freshworks' focus on customer and employee experiences sets it apart from competitors in the B2B SaaS industry
- This role offers opportunities for career growth and development within a mid-sized company structure
ASSUMPTION: Candidates should consider their preferences for data-driven decision-making, customer-centricity, and career growth opportunities when comparing this role to similar positions.
📝 Sample Projects
- Analyzing demand generation performance data to identify trends and optimize campaign strategies
- Developing and maintaining dashboards to track key performance indicators (KPIs) and support data-driven decision-making
- Collaborating with cross-functional teams to understand data requirements and ensure alignment with business objectives
ASSUMPTION: These sample projects illustrate the data analysis, communication, and collaboration skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical demand generation performance data analysis process and how this role fits into it?
- How does Freshworks support the professional development and growth of its employees in this role?
- Can you provide an example of a successful demand generation campaign and the data analysis that contributed to its success?
- How does Freshworks foster a culture of collaboration and cross-functional teamwork?
- What are the most significant challenges facing the demand generation team, and how can this role help address them?
ASSUMPTION: These questions can help candidates better understand the role's responsibilities, the company culture, and the team's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in marketing analytics, demand generation, or a related field
- Write a cover letter emphasizing your skills and experiences relevant to this role and Freshworks' mission
- Prepare for the technical assessment or case study presentation by brushing up on your data analysis skills and practicing your communication and presentation skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
